June 9, 2002: Apple launches its “Switch” advertising campaign, featuring real people talking about their reasons for switching from PCs to Macs. Apple’s biggest marketing effort since the “Think different” ad campaign a few years earlier, one “Switch” ad in particular turns a 15-year-old high school student named Ellen Feiss into an unlikely star.

She becomes a viral sensation after viewers suggest she was stoned while filming her sleepy-eyed “Switch” spot about a homework-devouring PC.

Apple plans to devote a considerable portion of WWDC25 to talking about its AI strategy, according to a reliable source. That’s something of a surprise, as the iPhone maker has no big AI-related announcements to make at the developer conference.

Siri and Apple Intelligence will even get a rebrand, according to this source.

Apple’s yearly Back to School promo will supposedly go live in the US later this month. Like every year, the company will bundle gift cards with selected devices as part of the promo.

Additionally, Apple will double the carrier promos in its retail stores from late June to boost iPhone sales.

June 8, 2009: Apple introduces OS X Snow Leopard, a version of its Mac operating system that ranks among the company’s finest desktop updates.

Showcased at Apple’s Worldwide Developers Conference in San Francisco, Snow Leopard doesn’t seem as flashy as some other Mac operating system upgrades. In fact, Apple famously includes a slide in its WWDC presentation touting “0 new features.” However, OS X Snow Leopard more than delivers on Apple’s core values, paving a path to a bright future for the Mac.

Apple won’t show off any new hardware at its developers conference this week, according to a reliable source. There are apparently no Macs or other products ready to launch.

Instead, WWDC25 will focus entirely on operating system upgrades and other software.

Apple’s new visual language for iOS 19/iOS 26 reportedly will lay the groundwork for its upcoming hardware products. This will include a revamped design for the 2027 iPhone, dubbed “Glasswing.”

The device apparently will feature an all-glass design, with a “extraordinarily slim bezels” and a notch-free display.

iOS improvements over the years have made the iPhone more customizable, more useful and more fun. But iOS 19 (which might be called iOS 26 instead) could raise the bar even higher by adding the features on my wish list.

Leaks strongly suggest the iPhone’s next operating system update will introduce a bold new visual design, drawing heavy inspiration from visionOS, which powers the Apple Vision Pro headset. But that visual overhaul — part of a project reportedly called Solarium that will unify the look and feel of all Apple operating systems — should not be the sole talking point during the iOS segment of next Monday’s WWDC25 keynote.

From long-overdue interface changes to smarter multitasking and better system controls, iOS 19 (or iOS 26, if Apple goes ahead with a rumored change to its naming system) has the potential to push the iPhone experience forward in meaningful ways.

With WWDC25 just days away, here’s what I hope Apple delivers with its next big update.

June 7, 1993: Apple debuts the PowerBook 180c, a solid upgrade that brings a world of dazzling colors to the company’s laptop line.

The 180c’s big improvement over the grayscale PowerBook 180, which launched the previous October, is its active-matrix, 256-color screen. Such a screen is something of a novelty for laptops in the early 1990s.

Apple’s Image Playground is a free app for iPhone and other Apple devices that lets you generate unlimited AI images for free. You can generate images based on your friends, from a text prompt or totally from scratch, in a wide variety of themes and styles.

It’s part of Apple Intelligence, the growing set of AI features that work on the latest iPhones, Macs and iPads. Here’s how to use Image Playground.

You can score genuine Windows CD keys at low prices — like Windows 11 Pro and Windows 10 — at CdkeySales.com. And they’re for lifetime use! The sale slashes some prices by up to 91%, so why not update your PC the quick and easy way, while Windows 11 CD keys are on sale?

You also can get great deals on upgrade-ready Microsoft productivity software like Microsoft Office. Savings include Windows 10 Pro for just $17.05 — with a free upgrade to Windows 11 Pro.

In Setups world, the struggle continues over display preferences, in terms of those who want bigger and those who want more. Today’s MacBook Pro user dwells on the “bigger” side an an ultra-wide monitor user, but they actually want to downsize from a mammoth 49-incher and get something with a higher refresh rate. Meanwhile, they’re thrilled their M1 Pro MacBook Pro still runs like a champ. And they conceived a way to have Touch ID while hiding the keyboard it comes with.

Apple reportedly is cooking up significant changes to core iPhone and iPad apps, with redesigned interfaces coming soon to the Phone, Safari, Camera and Messages apps. The company plans to reveal the app updates Monday during the WWDC25 keynote, alongside other sweeping changes to its operating systems.

Snapchat just reached a new frontier: your wrist. That’s right, Snap announced a version of its signature application for Apple Watch on Thursday.

But temper your expectations. The app offers a very limited feature set.

June 6, 2005: Steve Jobs reveals that Apple will switch the Mac from PowerPC processors to Intel.

Speaking at Apple’s Worldwide Developers Conference, Jobs’ revelation reminds the tech world that he is a leader who can get things done. Given Intel’s focus on mobile computing, the move also offers a hint at what Apple’s CEO has planned for the second half of his reign.

Apple reportedly does not plan to drop support for any older Apple Watch models with watchOS 12 (or watchOS 26). A leaker indicates the upcoming watchOS release will support Apple Watch Series 6 and newer models — the same as watchOS 11.

Apple discontinued support for several older Apple Watch models with the release of watchOS 11 in 2024

Ahead of iOS 19‘s unveiling at WWDC25 next week, Apple shared updated iOS 18 adoption figures. As of June 4, 2025, the OS powers 88% of all iPhones launched in the last four years.

This number drops slightly to 82% when considering all active iPhones. More iPhones have adopted iOS 18 than iOS 17 during the same timeframe last year.

The upcoming version of watchOS reportedly will shake up the Apple Watch’s Control Center by adding support for third-party widgets. Right now, it only surfaces toggles for Wi-Fi, Battery, Focus mode, and other system settings.

However, like the iPhone, Apple supposedly will open the watchOS Control Center and allow for greater customization.

With storms and flash floods becoming more prevalent, it’s more important than ever to stay up to date with the weather in your area. And a weather radar app like Weather Hi-Def Radar lets you do just that.

This isn’t just an upgraded version of the bare-bones Weather app on your iPhone. It’s an alert system and interactive map that allows you to plan your day and stay ahead of tornadoes, wildfires and more. And now, the Weather Hi-Def Radar Storm Watch Plus plan is priced at only $28 for life with code TAKE30.

While your Apple Watch excels at measuring some fitness metrics, when it comes to calorie counts, it struggles and flails like me on a too-rare gym visit. A new study raises questions about how much trust you can place in data gathered by the smartwatch.

Basically, Apple Watch is great for measuring heart rate and counting steps, but not so much for tallying calories burned. It’s a common problem with consumer-grade health devices.

June 5, 1977: The first Apple II, the personal computer that will put Cupertino on the map, goes on sale.

Previously shown off to a few thousand rabid fans at the West Coast Computer Faire, the Apple II’s arrival means the masses can finally get their hands on the breakthrough machine.  A base unit costs $1,298 — the equivalent of nearly $6,900 today.

Apple Arcade expanded its growing library with five new games on June 5 and looks forward to four more in early July. They will offer subscribers fresh gaming experiences across iPhone, iPad, Mac, Apple TV and Vision Pro. And Vision Pro headset users will get to play a spatial-computing version of the comedy racing game What the Car?

The new titles include original releases and popular games making their debut on the subscription service. Plenty of existing games will get updates, too.

Update: Five new Apple Arcade games, described and linked to below, came out June 5, plus Apple looked ahead to four more coming out July 3: The much-anticipated Angry Birds Bounce plus Kingdom Rush 5: Alliance TD+, Suika Game+ puzzles and Crayola Scribble Scrubbie Pets+.

Apple’s global App Store ecosystem facilitated an impressive $1.3 trillion in developer billings and sales throughout 2024, marking a milestone for the platform, the iPhone giant said Thursday.

“It’s incredible to see so many developers design great apps, build successful businesses and reach Apple users around the world,” said Apple CEO Tim Cook. “This report is a testament to the many ways developers are enriching people’s lives with app and game experiences, while creating opportunity and driving new innovations.”

The iPhone could soon take a big leap in wireless charging technology, with new MagSafe 50W charging pucks that support the upcoming Qi 2.2 standard. A well-known leaker found regulatory filings that reveal two new MagSafe charger models from Apple that could enable dramatically faster wireless charging speeds, at least for newer handsets.

WWDC25 is a mere days away. While the hottest news is that iOS, macOS, watchOS and other platforms will get a visual redesign borrowed from visionOS, the question left unasked is … what’s coming to visionOS?

Rumors say there will be new advanced eye tracking features and support for VR hand controllers. But with a full twelve months of development, Apple probably has much more in store for its premium spatial computer.

Here’s what Apple may announce on Monday for the Vision Pro.

A U.S. appeals court on Wednesday shot down Apple’s request to put a hold on a recent judge’s order that opens the App Store to more financial competition.

Apple already made the changes after being ordered to by the federal judge in April, but asked that they be put on hold during the appeal process. A federal appeals court denied the request.