The Digital Markets Act (DMA) is a regulatory framework introduced by the European Union intended to curb the market dominance of large digital platforms, often referred to as “gatekeepers.” Enforced since May 2023, the DMA aims to create a fairer and more competitive digital economy by imposing strict obligations on companies that control access to essential online services, such as search engines, social media, and app stores. These gatekeepers — typically global tech giants like Google, Apple, Meta, Amazon, and Microsoft — must comply with rules that promote interoperability, prevent self-preferencing, and ensure business users and consumers have greater choice and control over digital services.
Key provisions of the DMA include banning anti-competitive practices such as ranking a company’s own products higher than competitors’ (self-preferencing), restricting developers from using alternative payment systems, and preventing the unfair use of user data across different services. Companies that fail to comply face fines of up to 10% of global annual turnover (or 20% for repeated offenses). By enforcing these rules, the EU aims to foster a more open digital marketplace where smaller businesses can compete on a level playing field, ultimately benefiting consumers through increased innovation and better services.
Read Cult of Mac’s latest posts on Digital Markets Act:
Live Translation with AirPods breaks the language barrier. Photo: Apple
Apple’s nifty new feature that lets AirPods translate speech in real time will reportedly become available to EU residents while they’re in Europe next month.
That will put an end to an odd situation: Currently, non-Europeans can use the AirPods Live Translation feature while in Europe, and EU residents can use it when traveling outside the European Union but not within the EU.
The EU's Digital Markets Act causes plenty of headaches for Apple. Photo: European Commission
The European Union pushed back Thursday after Apple said the Digital Markets Act — antitrust legislation aimed at broadening competition among tech companies — is backfiring on consumers and forcing Apple to delay key features for European users.
In a detailed statement submitted during the EU’s review process, Apple claimed the DMA is achieving the opposite of its stated goals. Apple’s statement, issued Wednesday, was the company’s strongest criticism of the law to date, and EU leaders did not care for it. But European Commission spokesman Thomas Regnier said the lawmakers were “not surprised” by Apple’s stance.
“Apple has simply contested every little bit of the DMA since its entry into application,” said Regnier in a Politico article, adding that Apple has snubbed EU efforts to have positive talks on the matter. “This undermines the company’s narrative of wanting to be fully cooperative with the Commission.”
In addition to the European Commission, some users took issue with Apple’s statement slamming the DMA.
The EU's Digital Markets Act causes plenty of headaches for Apple. Photo: European Commission
Apple appears set to dodge potentially devastating daily fines from European Union regulators, according to a new report Tuesday. Sources indicate the company’s revised App Store policies will likely receive approval in the coming weeks.
The DMA has again forced Apple to make sweeping changes to the App Store. Photo: Graham Bower/Cult of Mac
To avoid further penalties under the European Union’s Digital Markets Act, Apple has announced sweeping changes to its App Store guidelines for the EU.
However, it’s not happy with the EU’s additional demands and plans to appeal against this.
The EU's Digital Markets Act causes plenty of headaches for Apple. Photo: European Commission
Apple officially filed an appeal against the European Union’s Digital Markets Act interoperability requirements Friday. That’s no big surprise, and neither is the reason why. Apple argues the regulations pose significant privacy and security risks to iPhone users, while also stifling innovation.
Apple submitted its challenge to the EU’s General Court in Luxembourg, targeting the commission’s March decision that requires Apple to make iOS more compatible with rival products, including smartwatches, headphones and VR headsets.
The EU wants Apple to make it easier for iPhone users to install applications outside the App Store. AI image: Grok
The system Apple set up to enable EU residents to load apps onto their iPhones outside the App Store violates the Digital Markets Act, according to a decision handed down Wednesday by the European Commission. It cites “overly strict eligibility requirements” and Apple’s new Core Technology Fee as reasons.
It’s a preliminary decision, but if Apple doesn’t make the app sideloading process easier, the DMA gives the European Commission the right to hit the iPhone maker with hefty fines.
Apple is in hot water with the EU over the Digital Markets Act again. Photo: Sora Shimazaki/Pexels CC
The European Union socked Apple with a fine of 500 million euros ($570 million) Wednesday for breaking antisteering rules in the Digital Markets Act. It also fined Meta 200 million euros for DMA violations.
The two companies face further fines if they don’t make the changes the EU demands.
The European Commission could take a softer stance against Apple's DMA breach. Photo: European Commission
The European Commission will reportedly slap Apple and Meta with “modest fines” for breaching the DMA (Digital Markets Act).
The act became a law in EU countries in May 2023, forcing Apple to open its devices to third-party app stores and be more open to competition. This ongoing regulatory pressure raises questions about Apple’s global operations, including where are iPhones made.
AirDrop and AirPlay are now in the EU’s sights. Image: Apple
AirDrop and AirPlay are the latest Apple technologies the European Union wants to make more interoperable. This would give third-party developers, including rival handset makers, access to the tech.
But Apple is pushing back hard. Apple has made the jaw-dropping claim that opening up AirDrop and AirPlay would allow companies like Meta (which owns Facebook, Instagram and WhatsApp) to read all your emails, messages, photos and even passwords!
Apple might be required to make iPhone cooperate better with VR headsets and other accessories made by other companies. Photo: Oculus
The European Commission intends to require iPhone and iPad to be more open to working with third-party smartwatches, headphones, virtual reality headsets, and other accessories. On Thursday, the EC began proceedings to “specify how Apple will provide effective interoperability with functionalities such as notifications, device pairing, and connectivity.”
Apple devices already work with a broad variety of accessories, but the company also says it has to balance connectivity with protecting user privacy. For the latest updates on Apple’s compliance and upcoming changes, check out the latest iPhone news.
A new default apps section is coming to Settings with iOS 18 ... but only in the EU. Image: Apple
European iPhone and iPad users will be able to kick Apple’s Phone and Messages apps to the curb if they wish. The same goes for an array of other applications that iOS currently makes the default options.
These join a long list of other changes being forced on Apple by the EU’s Digital Markets Act.
The EU's Digital Markets Act causes plenty of headaches for Apple. Photo: European Commission
Apple is making changes to its App Store policies in the European Union to comply with the Digital Markets Act. It’s essentially easing linking rules for developers, so they can send customers elsewhere than the App Store for purchases. And it’s attaching new fees for sales that result from the links.
AltStore, the original alternative app marketplace, just opened its doors further. Photo: D. Griffin Jones/Cult of Mac
AltStore PAL, the first third-party app marketplace for iOS, now lets users install apps created by independent developers. The change, which arrived Wednesday in AltStore PAL version 2.1, makes previously restricted apps available to iPhone owners in the European Union.
“This means apps that have been rejected by the App Store — such as torrenting apps and virtual machines — have another path forward for the first time ever,” Riley Testut, developer of AltStore, told Cult of Mac.
The update is launching with a few third-party apps available now — iTorrent, qBitControl and PeopleDrop — “apps that are only possible with AltStore PAL,” according to Testut.
European Union's commissioner for competition Margrethe Vestager met with Apple CEO Tim Cook in early 2024. Photo: Margrethe Vestager
Margrethe Vestager, the European Union’s commissioner for competition, said Thursday that Apple’s decision to not offer its artificial intelligence upgrades for iPhone and Mac in the European Union is an admission that the company knows the features are anticompetitive.
In contrast, Apple says interoperability requirements in EU law would make the AI features a risk to user privacy.
The European Union's DMA is proving to be an enormous challenge for Apple. Photo: European Commission
The European Commission said Monday that it made a preliminary decision that Apple breached the EU’s Digital Markets Act. Apple’s rules “prevent [iPhone] app developers from freely steering consumers to alternative channels for offers and content,” according to the EC.
The commission also said it started an investigation into whether Apple’s new Core Technology Fee complies with the DMA. If Apple doesn’t change its policies, the EC could levy extremely heavy fines.
Sorry EU, no Apple Intelligence for you! Image: Lewis Wallace/Cult of Mac
Apple revealed Friday that it will not introduce in the European Union the artificial intelligence features for iPhone, Mac and iPad it recently announced. The company blamed the EU’s Digital Markets Act for the decision.
Several other new features of the upcoming macOS Sequoia, iOS 18 and iPadOS 18 will also not debut in the EU.
Apple is allegedly trying to evade a provision of the DMA. Photo: Sora Shimazaki/Pexels CC
The European Commission is reportedly getting ready to charge Apple for not following rules laid down by Digital Markets Act that require the iPhone maker to allow third-party software developers to “steer” consumers to offers outside the App Store, free of charge.
If found guilty, Apple faces potentially heavy fines.
Users pay a small annual fee. Developers can distribute apps for free. Photo: AltStore PAL
The first third-party app marketplace, AltStore PAL, launched in the European Union on Wednesday. The App Store alternative comes from Riley Testut, the developer who got his Delta retro-game emulator into the iPhone App Store on the same day.
The EC is not convinced that Apple has changed App Store rules enough to comply with the Digital Markets Act. Photo: Sora Shimazaki/Pexels CC
The European Commission opened a noncompliance investigation Monday into whether Apple is fully following the rules that went into effect with the EU’s Digital Markets Act. If not, Apple faces potentially heavy fines.
The Mac-maker isn’t being singled out. The EC also opened similar investigations into Alphabet/Google and Meta/Facebook.
Making the switch from iPhone to Android will get easier. But there's a caveat. Image: Ed Hardy/Cult of Mac
Apple is building a way out of the iOS “walled garden.” It promised on Thursday to make it easier to switch the data from an iPhone to an Android or other handset.
That said, the migration tool is part of Apple complying with the European Union’s Digital Market Act so the solution might not be available outside of the EU.
The battle between Epic Games and Apple is as cut-throat as anything in Fortnite. Graphic: Cult of Mac
Epic Games will not be able to bring Fortnite back to the European Union. Apple canceled the company’s developer account (again) and called Epic “verifiably untrustworthy.”
Shutting down the developer account also means that the game-maker won’t be able to open its promised rival to the App Store.
The few available iPhone web apps are about to break in the EU. Photo: Ed Hardy/Cult of Mac
Are you familiar with iPhone web apps? No? Turns out you aren’t alone. Apple admitted that the method for turning websites into applications never caught on.
It must have been a tough admission, given that Steve Jobs’ original plan for iPhone was that it would only support web apps, with no native third-party applications allowed.
Apple's new App Store rules for the European Union enrage some developers. Image: danilo.alvesd/Unsplash License/Cult of Mac
A noted Apple critic used the terms “malicious compliance” and “hot garbage” to describe the elaborate rules the company laid down Thursday for allowing European iPhone users to sideload applications.
Those blasts came from Tim Sweeney, CEO of Epic Games, a company that’s locked in a legal battle with Apple over App Store rules. But other devs also cast aspersions on Apple’s framework for setting up App Store rivals. They pointed out that the new system comes with a huge financial obligation, and that it will make free apps almost impossible.
To be clear, though, not all developers are unhappy. Apple’s new rules also drew some compliments.