October 6, 1997: Michael Dell makes an incredibly bleak appraisal of Apple’s fortunes, uttering a quote that will become notorious. Asked what he would do with the struggling company, the founder of Dell Inc. says he would “shut it down and give the money back to the shareholders.”
As incorrect forecasts go, this ultimately will go down as one of the more notable in tech history. But it doesn’t seem that way at the time.
AirPods 4 are already Apple’s most reasonably priced wireless earbuds, and a deal lets you pick up a pair for only $89.99. That’s within a dollar of the lowest price ever.
Another version of Apple’s earbuds adds active noice cancellation. It costs a bit more, but a deal lets you grab a pair for just $139.99 (22% off the regular price). Or you could go for AirPods Pro 2, which are currently at $169.00 (32% off).
Whether you need to replace an aging set of earbuds or get your first, now could be a great time to buy.
I put AirPods’ new Live Translation feature to the test and came away impressed with the results.
I tested the feature with the help of Niléane, a native French speaker and fellow tech blogger. While we hit a few stumbling blocks in our conversation, we were able to have a perfectly good chat for a solid 10 minutes.
I cut it down to a seven-minute video, where you can see it for yourself. Keep reading for my full thoughts and analysis of the fantastic new feature.
Apple’s iPhone 17 lineup has taken China by storm, with first-day sales reportedly far outpacing the iPhone 16.
In the first week alone, Apple moved an estimated 1.03 million iPhone 17 units — a massive 47% jump over its predecessor.
Apple isn’t done lunching new products this year, even though the iPhone 17 family and Apple Watch Series 11 reached customers in September. There are so many new products coming out of Cupertino this fall that rumors point to an Apple October event.
For some Apple fans, the best is yet to come: the Apple M5 processor, a new iPad Pro and (hopefully) the next MacBook Pro. And there could be more.
If you value intuitive design and smart learning tools, the Qlango language learning app might be your new favorite way to tackle a foreign language. This gamified app offers lifetime access to a whopping 71 languages for just $31.97 (regularly $119.99).
Yup, with just a one-time payment, a world of international vocabulary is available at your fingertips.
October 5, 2011: Apple co-founder Steve Jobs dies at the age of 56 in his home in Palo Alto, California.
Jobs’ official cause of death is respiratory arrest arising from complications related to a rare type of pancreatic cancer. He was diagnosed with cancer eight years earlier, and officially stepped down from his role as Apple CEO in August 2011, just weeks before his death.
I’m having so much fun riding the Navee ST3 Pro Electric Scooter. It’s powerful enough to be exhilarating, while also being a practical way to get around. Honestly, I haven’t been as stoked about a product since I got the first iPad.
That’s why I’m happy to say that Navee is having a special promo deal that knocks $190 off the e-scooter. You can get that price from Amazon or when you buy it straight from the manufacturer. It’s down to $759.99 —that’s 20% off. Now is a great time to buy!
October 4, 2011: With the unveiling of the iPhone 4s, Apple introduces the world to Siri. A groundbreaking example of artificial intelligence in action, the Siri launch fulfills a long-term dream at Apple.
In fact, the company first predicted such a feature in the 1980s — with Siri’s debut coming at almost the exact month Apple envisioned.
This week on Cult of Mac’s podcast: The Federal Communications Commission leaks secret Apple info and Russian YouTubers get their hands on unreleased iPad Pros.
What’s going on with these crazy Apple leaks? We have a theory about why at least some of them are happening.
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
The iPhone Air already stands out with its sleek, ultra-thin design. A modder has now taken it a step further and added a custom transparent back glass to give the phone an even stunning look.
The result is a retro-mod vibe that shows off the phone’s internals in all its glory.
Stuck using an older version of Microsoft Office? This offer gets you a lifetime license to Microsoft Office Home and Business 2021 for Mac for just $59.97. With a low one-time payment, you can bid farewell to Microsoft 365’s pesky recurring subscription fees. You’ll never need to pay again for Microsoft’s widely used software for work and school.
And if you need Microsoft Office Professional 2021 for Windows, you can secure a lifetime license for even less: just $39.97.
Folder Quick Look is a totally free Mac app that scratches an irritating itch the Mac has had for a long time. It lets you preview the contents of a folder when using Quick Look.
It’s a great utility that does one thing, does it perfectly, and doesn’t cost you a dime — it’s free and collects no data! There’s no reason not to try out Folder Quick Look. Find out why it’s an instant must-have Mac utility in our Awesome Apps review below (or watch our video demo of the app).
Thanks to a new method of financing for MacBook purchases, there’s a more affordable way to get your hands on the latest Apple laptop. Instead of dropping thousands today, Upgraded’s MacBook Upgrade Program lets you spread the cost over 36 months, with the option to upgrade to the latest device every 24 months.
Thousands of people are switching to Upgraded, thanks to the simple monthly prices, seamless experience and time saved from not dealing with reselling. You can get the latest MacBook starting at just $33.28 per month and as low as 0% APR with Upgraded.
No massive upfront bill. No time wasted on eBay or craigslist. And you can always have the newest MacBook, since you have the option to upgrade every two years.
Shop MacBooks from $33.28 per month or iPad Pros from $31.89 per month.
OpenAI introduced the Sora iPhone app Tuesday, and by Friday, it had already hit the No. 1 spot on Apple’s Top Free Apps list. The secret of the new AI video app’s appeal? It’s a lot of fun, letting users create hilarious short videos with a simple text description.
Watch some of the hilarious (and amazing) videos people have already created, there go make your own.
★★★★★
You won’t find a better way to track your dog than the new Halo Collar 5. It uses GPS to accurately locate your pup anywhere on Earth and can show you the location on your iPhone (or Android). Plus, it offers two days of battery life.
As a bonus feature, you can set up a “fence” so the collar warns your pet to stay in its yard. And you can place virtual fences anywhere you go.
I did real-world testing of the GPS dog tracker and came away very impressed.
Apple removed ICEBlock and several similar immigration enforcement tracking apps from its App Store following pressure from the Department of Justice, according to reports late Thursday. The decision came after Attorney General Pam Bondi directly contacted Apple demanding the removal of ICEBlock.
It’s a crowdsourced app that allows users to anonymously report sightings of Immigration and Customs Enforcement agents within a five-mile radius. The app had been downloaded over 1 million times since launching in April 2025.
JBL Tune Flex 2 noise-canceling earbuds offer advanced features at a very low price. And an open-box deal drops them to just $49.99, making them even more of a bargain.
If you’re not hooked on AirPods, this is a fantastic chance to upgrade your audio without blowing your budget.
October 3, 1994: Apple CEO Michael Spindler reassures the world that Apple “is not a lame-duck company.”
Why would anyone suspect that it is? The answer lies in collapsing Mac sales, massive layoffs and Apple’s $188 million quarterly loss. At 15 months into his stint as CEO, Spindler wants to reassure everyone that the worst is over.
Sadly, things will decline further before they start to turn around.
Apple TV+ viewers have a new pulse-pounding watch to take in Friday — The Lost Bus movie. It tells the story of the Camp Fire laying waste to Paradise, California, as a lone school bus driver played by Matthew McConaughey tries to save nearly two dozen children from the inferno. Action maven Paul Greengrass directs. He’s best known for Bloody Sunday, two Jason Bourne movies and Captain Phillips.
The film scores an 86% Fresh critical rating and a 92% Fresh viewer rating on reviews site RottenTomatoes.com. “McConaughey, as a nervy reluctant hero, steers the searing, intense narrative about normal people living through the most hellish of circumstances,” wrote USA Today. “The Lost Bus traps us in that disorientating push and pull — it’s a little too real to entertain, and a little too entertaining to feel real,” noted The Independent. Generally, even those who criticized the film’sHollywood-ness praised its intense realism and almost unbearable, horror-movie-style tension.
Some AirPods Pro 3 owners report hearing an annoying whistling sound from their new earbuds. The noise typically comes when they have the earbuds in, with no music playing and active noise cancellation on.
The problem doesn’t seem widespread, but enough new owners are reporting it to raise eyebrows.
Apple no longer advertises the M4 Mac mini and its Apple Watch lineup as “carbon neutral.” The company proudly unveiled its first carbon neutral products — the Apple Watch Series 9 and Apple Watch Ultra 2 — in 2023.
But just two years later, it has removed the claim from all such product pages. And it’s not because Apple suddenly started making its devices differently.
Finding good AI tools isn’t the problem. Even the free version of ChatGPT can do a lot. The real frustration is that if you want good results for generating copy, creating images, transcribing text and doing a myriad of other AI tasks, you often need a whole pile of subscriptions, and those costs add up. The alternative is to get an all-in-one tool that brings top AI models together in one interface. Enter 1minAI.
The major benefits of 1minAI are organizational and financial. It gives you access to ChatGPT, Gemini Pro, Llama, Mistral AI and more. So you get all your AI tools in one place, and you don’t need to pay for a subscription to each one separately. Right now, you can get a lifetime sub to 1minAI for just $29.99 with code SAVE10.
October 2, 1991: As the Cold War comes to an end, hell freezes over a second time as Apple and IBM sign a deal and agree to put aside their differences. Having been bitter rivals for the past decade, the two tech giants host a press conference at the Fairmont hotel in San Francisco to unveil their new partnership.
“We want to be a major player in the computer industry,” Apple CEO John Sculley says. “The only way to do that is to work with another major player.”
Choosing the right power bank can transform how you use your iPhone, AirPods and Apple Watch throughout the day. We recently gathered the top 10 power banks for Apple users — and six of them are currently on sale at Amazon. These power bank deals include our No. 1 pick, Ugreen’s MagFlow Qi2.2 power bank. It features speedy 25W charging for iPhone, plus charging for other devices. See the deals below.