Instead of dropping a smartwatch or some other hardware bombshell at WWDC 2014, Apple showcased the futuristic tools it will use to extend its rapidly growing empire.
“Apple engineers platforms, devices and services together,” said Apple CEO Tim Cook as he wrapped up the Worldwide Developers Conference keynote Monday in San Francisco. “We do this so we can create a seamless experience for our users that is unparalleled in the industry. This is something only Apple can do.”
Casual observers (and stock analysts) might fret that there was no big wearables reveal, no amazing new Apple TV, not even a spec boost for an existing device during the highly anticipated WWDC kickoff. Yet while there were was absolutely no talk of new hardware, Apple offered an exciting peek at where the world is headed next with iOS 8 and OS X Yosemite, both of which are available to developers now and will be released to the public this fall.
“We’re always future-focused,” said Cook, who shared presenting duties with Craig Federighi, Apple’s senior vice president of software engineering, and others. Here’s a look at the shiny, translucent, interconnected future Apple is focusing on.
