From the dystopian “1984” Macintosh commercial to its disastrous “Lemmings” follow-up, Apple ads haven’t always been full of jokes, tinkly music and Jony Ive saying “aluminium” in a soothing voice.

Nothing Apple has ever created, however, has been quite as weirdly disturbing as this iPhone ad parody from the folks at Noka Films.

Messaging is one of the best use cases for Apple Watch – you get a message, you dictate a reply, you get on with your day.

Apple has included several pre-written responses for you to use when you’re just too busy to dictate a response (or don’t want to talk into your watch). They’re pretty awful, though, ranging from the terse (“OK”) to the fairly robotic (“Sorry, I can’t talk right now”). None of them really quite fit the way we talk, do they?

Happily, Apple lets you change these canned responses to better reflect your personality and style. Here’s how to do so.

Apple Watch is getting all the attention and iPhone is scooping up all the sales, so Apple is has decided to launch a new microsite today, dedicated to all the amazing things you can do with an iPad.

Europe was supplanted by China this past quarter as the second most important market for Apple, but according to a new report from Kantar, the iPhone-maker is gaining grown in Europe thanks to Android switchers.

Over 30% of Apple’s new customers in Europe last quarter switched over from Android. All the new converts have pushed iOS’ marketshare in Europes five largest countries to 20.3%, marking a 1.8% increase from 2014.

Check out the graph below:

This post is brought to you by Systweak Software, creator of free iOS app Duplicate Photo Fixer.

If your iPhone is short on storage, it’s most likely crammed with pictures and videos — especially if you’re not prone to sorting your photos manually. In fact, photos and videos typically occupy more than 50 percent of storage space on iOS devices, according to Systweak Software. And up to 10 percent of the photos could be duplicates created inadvertently during the simple act of shooting or editing pictures with your iPhone.

Luckily, Systweak Software’s free Duplicate Photos Fixer makes it easy to locate, evaluate and delete duplicate photos. The iOS app is a quick and simple way to recover valuable storage space and organize your photos.

A description of a presentation planned for this year’s Google I/O developers conference all but confirms the unveiling of Android M, the next-generation Android upgrade.

Apple’s breakthroughs in accessibility technology are being honored by the American Foundation for the Blind today. The organization announced that Apple is among four recipients of this year’s Hellen Keller Award, which well be presented at a special gala in New York City on June 18th.

We’ve already seen the Apple Watch’s durability get tested in some pretty extreme ways. Now Consumer Reports is weighing in with tests of its own and Apple Watch dominated the smartwatch competition.

Both the stainless-steel Apple Watch and Apple Watch Sport passed their water-resistance test. The stainless-steel model also stood out for its sapphire display after surviving a test of up to 9 Mohs, just below diamond hardness.

Watch the full test below:

How do you keep a jaded gamer engaged on the small-screened Apple Watch? Strand a young astronaut on an alien moon and ask that gamer to keep the doomed traveler alive.

That’s exactly what happens in Lifeline, which is simply the best game I’ve played on the Apple Watch so far.

Apple is getting ready to offer customers the chance to pick up their new Apple Watches in brick-and-mortar retail stores, according to a new option on the Apple Online Store describing the service as “available soon.”

Unlock the secrets of developing apps for the Apple Watch for only $19 with the Mammoth Interactive WatchKit Developer Course from Cult of Mac Deals. Saving 93% on the retail price, you’ll learn how to create a variety of essential app types, showing you how to get the most out of the technology and kick-start your development future.

With shipping dates for new Apple Watch orders slipping to July and beyond, some owners are selling their devices in hopes of turning a quick profit.

It seems to be working. There’s a brisk trade of Apple Watches on eBay and Craigslist, with some used devices fetching up to twice their retail value.

“I am wearing the watch as we speak,” said one seller, who identified himself as Ben and has a stainless steel Apple Watch on Craigslist for more than $200 over the list price.

“I’ve been wearing the Watch since I posted that hoping to get a small profit,” he said. “Part of me hoped nobody would offer me the extra few hundred because I really wanted to wear this gorgeous first-gen product! I haven’t worn a watch in 10 years.”

If you fancy sitting down over lunch with Tim Cook, along with being the Apple CEO’s guest at a future Apple keynote, you’d better hurry.

That’s because today marks the end of the annual Tim Cook Lunch auction to raise money for Robert F. Kennedy Human Rights — with the bidding currently standing at $200,000.

Apple may be struggling to finalize deals with record labels ahead of its Beats Music rebranding this summer, but that’s not stopping the U.S. Federal Trade Commission from scrutinizing it for potential antitrust violations, according to a new report.

The reason? Despite currently experiencing an 8 percent drop in its iTunes popularity, Apple’s history as the largest seller of music downloads means it could theoretically abuse its position to put rival companies on the back-foot.

In her songs, Taylor Swift always seems to have the perfect sassy, finger-snapping comeback — and now you can too, courtesy of the new TayText custom keyboard for iOS. Yes, really!

We guess SwiftKey was already taken as a name.

Ron Johnson, a.k.a. the former Apple retail guru who played a key role in launching the Apple Store, has officially launched his new startup.

Called Enjoy Technology, Johnson’s website sells dozens of high-end tech gadgets, including smartphones, laptops, speakers, tablets, and drones — only with the added twist that customers get free home setup from an expert at no extra cost.

Apple Watch has a known issue where it doesn’t exactly play nice with tattoos. For some wearers with dark wrist tattoos the device can’t detect if you have a pulse, but according to Conan O’Brien, it’s not really glitch if Apple can sell you a fix.

So far Apple’s only advice seems to be, “just don’t get wrist tattoos,” but the late-night TV show host has come up with his own hilarious way to fix the TattooGate problem.

Let us introduce you to the Apple Watch Hand:

The next big feature for the iPhone might involve a lot of spitting. Apple is planning to launch new Research Kit studies at WWDC in June that will focus on DNA studies, according to a new report, claiming Apple is collaborating with researchers in the U.S. to create two new apps.

The new apps will be based on ResearchKit, Apple’s software platform that helps scientists and hospitals run medical studies on the iPhone. If successful, the new studies could give many iPhone users their first look at their genetic information by sending a ‘spit-kit’ to an Apple-approved laboratory.

The high-tech “magic wand”-style controller rumored to ship with the refreshed Apple TV this summer may be the culmination of close to a decade’s R&D on the part of Apple.

Is this the “simplest user interface you could imagine” that Steve Jobs told Walter Isaacson about when he claimed he had “finally cracked” the way to build a perfect TV?

If so, we’ve combed through the patents to reveal how it might work.

After confirming that its terminals aren’t currently working with Apple Pay, Home Depot has said it plans to fully support Apple’s mobile payments service after its systems have been upgraded.

Playing music on the Apple Watch is a lovely thing. You can control your iPhone’s Music app using the Apple Watch Music app, choosing playlists and adjusting volume on the fly.

You can even start apps like Spotify or Rdio on your iPhone, then use the Music Glance on your Apple Watch to forward, reverse, pause or play music from these streaming services.

Did you know, however, that you can also send music from your Apple Watch to your Apple TV or any AirPlay-enabled speaker?

Here’s how.

Stealing Angela Ahrendts away from Burberry didn’t come cheap for Apple. The new VP of retail operations quickly became one of the top paid execs at Apple in 2014, and according to a new report, the former Burberry CEO has already become the highest paid woman in the U.S., beating out Yahoo’s Marissa Mayer.

Apple is planning to unveil its big redesign and rebranding of Beats Music this summer at WWDC, but according to a new report citing industry insiders, Jimmy Iovine and Eddy Cue are having a hard time finalizing deals with major labels.

Emoji have gone from cute little pictograms only teens use, to a near-universal method of expression for all languages in about four years. Instagram has been tracking the use of emoji in posts and noticed an explosion of emoji after Apple added the keyboard to iOS in October 2011.

Today, nearly 60% of all Instagram posts in Finland use emoji, while users in countries like France, U.K., Russia, Italy and U.S.A. include emoji in 40% – 50% of posts. Using a tool called word2vec that reads through text and predicts the context around a given emoji, Instagram’s engineers have combed through millions of posts to decipher the true meaning of emoji.

Here are the most popular emoji and their definitions:

If you’re like us, you’ve been playing the crap out of the amazingly addictive online arena game, Vainglory, since it came out for the iPad and iPhone, ganking enemies from the safety of the bushes, releasing the Kraken, and pushing down the lane to smash the opposing team’s base crystal to win the game.

While the development team at Super Evil Megacorp has released updates in the past, they’ve just dropped the most major update yet: the introduction of a character skin system to customize the look of your heroes as they dash across the map, wreaking havoc and crushing the enemy team.

There are six new heroes with two tiers of customization out in the update today, with a ton more to come.

Here’s how it’s going to work.