The iPhone Air is Apple’s latest attempt to make a fourth iPhone variant. It’s bombing, just like previous similar efforts. It’s clear that the vast majority of customers are happy with the other versions and have no interest in another type of iPhone, no matter what design it uses.
Apple should drop the whole idea. Too many options are as bad as too few.
![Ugreen MagFlow Qi2.2 charger tops up iPhone, AirPods and Apple Watch fast [Review] ★★★★☆ Ugreen MagFlow 3-in-1 Magnetic Wireless Charger review](https://www.cultofmac.com/wp-content/uploads/2025/10/Ugreen-MagFlow-3-in-1-Qi2.2-charger-1020x770.jpg)
![If you touch an iPhone Air, you’ll want to buy it immediately [Review] ★★★★☆ iPhone Air floating in front of a fake palm tree in a beige room](https://www.cultofmac.com/wp-content/uploads/2025/09/iPhone-Air-Featured-Image-1020x574.jpg)
September 22, 2014: Apple notches a new sales record with the iPhone 6 and iPhone 6 Plus launch, selling an astonishing
![Screen and camera upgrades make iPhone 17 Apple’s best base model ever [Review] ★★★★★ iPhone 17 review](https://www.cultofmac.com/wp-content/uploads/2025/09/iPhone-17-review-1020x574.jpg)
![Ugreen MagFlow Qi2.2 power bank juices up iPhone fast [Review] ★★★★★ Ugreen MagFlow power bank review](https://www.cultofmac.com/wp-content/uploads/2025/09/Ugreen-MagFlow-power-bank-3-1020x617.jpg)
September 11, 2009: Microsoft CEO Steve Ballmer snatches an iPhone from an employee during a meeting and pretends to destroy it.