Tim Cook doesn’t get enough credit for launching groundbreaking products as Apple CEO. He quietly oversaw launches that reshaped how people listen, make purchases and monitor their health. He even revitalized the Mac.
With Cook leaving the CEO spot to become chairman of Apple’s board of directors in September, it’s time for some perspective on his time in office. Here are five examples of Cook embedding Apple deeper into our lives than ever before.
Apple is in advanced talks with major banks and global card networks to bring Apple Pay to India, potentially by mid 2026 — a move that could significantly expand the iPhone maker’s footprint in the world’s most populous country.
Apple Music and Apple TV just had their biggest month ever. That strong streaming performance added to a banner year for the collection of products that go under the heading of Apple services.
“2025 was a record-breaking year for Apple Services, marked by remarkable growth, global expansion, and continuous innovation,” said Eddy Cue, Apple’s senior vice president of services, in a press release Monday.
Apple delivered some of its most memorable advertising campaigns in 2025, blending storytelling, humor and technical innovation. From emotional tributes to playful satire, the tech giant demonstrated why it remains a marketing powerhouse.
Here are the best Apple ads of 2025, which really helped define Cupertino’s creative year.
You can get a temporary debit card number to pay with Apple Cash online in case you want to pay with your balance on a site that doesn’t accept Apple Pay. If you have a lot of money sitting in your Apple Cash account, this can be a convenient way to pay without using your other cards. (It’s also handy if you don’t have any credit or debit cards from other banks.)
In case it’s unclear, Apple Cash is what you receive when someone sends you money via iMessage. It’s not to be confused with the other products with similar names. Apple Card is a highly rated credit card you can apply for. (It’s a physical card, made of titanium.) Apple Card Savings is a high-interest savings account for people with a physical Apple Card. And Apple Pay is a payment method (secured by Face ID, Touch ID or your device’s passcode) that lets you pay with credit/debit cards from other banks.
Previously, you could only pay with your Apple Cash via Apple Pay (or transfer it to your bank). Now, you can tie your Apple Cash to a virtual card number to pay using your Apple Cash balance online. Here’s how to set it up.
It’s time to break the habit of doing everything on your iPhone while overlooking what’s often a better alternative. Consider the Apple Watch pros: It’s a very capable little computer, and it’s right there on your wrist. Odds are you aren‘t taking advantage of half of what it can do for you.
Here are the simple tasks I used to do on my iPhone that are now easier because I do them on my Apple Watch. And all without needing any third-party software. The only apps required come preinstalled on every Apple Watch.
Apple is in ongoing talks with two financial companies to take over Apple Card credit services management from Goldman Sachs, according to a new report. The iPhone giant has been discussing the matter with Barclays and Synchrony Financial for a while, apparently.
News of the talks comes just one day after Goldman Sachs’ CEO said on an earnings call the firm’s Apple Card management, scheduled through 2030, might end sooner than that.
To help expedite recovery in response to deadly Los Angeles wildfires, Apple gives users simple ways to help LA wildfire victims by linking donation pages in popular apps directly to the American Red Cross, CEO Tim Cook said in an X.com post Wednesday. This follows the iPhone giant’s own donation of an undisclosed amount as well as considerations extended to wildfire victims regarding their Apple Card payments.
Apple said it will once again run its annual charitable giving campaign coinciding with World AIDS Day on December 1. And that gives holiday shoppers an opportunity to easily contribute to global health efforts while making their seasonal purchases. In addition, purchases from Apple’s Product (Red) collection contribute to the cause anytime.
PayPal debit card users will be able to see their PayPal balance in Apple Wallet starting in 2025.
Plus a new Tap to Provision feature lets users add a credit or debit card to Apple Wallet by simply tapping an eligible card to the back of their iPhone.
These are among a number of features that are new or coming soon to Apple Pay.
Set up scheduled, automatic Apple Cash payments to send money to your friends or family on a regular basis. You can use this to pay back your housemates for bills, send your kids some money or pay back personal debts.
Whatever the reason may be, Apple Cash is a fast and easy way to send money. I even have a pro tip for scheduling a singular payment in advance. Here’s how to set up recurring payments.
Apple and the European Commission came to an agreement on opening up iPhone to rival digital wallets and tap-and-go systems. The days of the iPhone’s NFC capabilities being limited to just Apple Pay are at an end. In Europe, anyway.
But in the rest of the world, it’s Apple Pay or nothing.
Apple Pay Later, a financial tool that launched in 2023, has already been discontinued. The now-defunct service allowed shoppers to borrow up to $1,000 and pay it back in installments with no interest.
The company said Monday that, starting later this year, Apple Pay will instead allow buyers to access similar small “buy now, pay later” loans via other financial institutions’ credit and debit cards.
Experian now includes small consumer loans made through Apple Pay Later on consumers’ credit reports. That makes Apple the first “buy now pay later” provider to supply this information to the credit reporting agency.
This can improve the customer’s credit score.
Apple Cash will soon give shoppers everything they need to make purchases online. Starting with iOS 17.4, a debit card number can be created for the financial service, along with the usual associated details.
This will be a boon for those who depend on the digital payment system, especially teenagers.
To comply with EU mandates, Apple will open the iPhone’s NFC payment chip to third parties, the company said Thursday. Starting in March, users in the European Economic Area will be able to utilize tap to pay on iPhone services other than Apple Pay when making purchases.
The new payment option, part of sweeping changes forced on the iPhone and iOS by the EU’s Digital Markets Act, could cut into Apple’s services revenue. And the company warns that it could put users at risk. Read more about the expansion of iPhone’s Tap to Pay feature across Europe.
The days of the iPhone’s NFC capabilities being limited to just Apple Pay could be coming to an end. Apple is reportedly open to allowing other systems to use the wireless payment system.
It’s the company’s solution to European Union objections to the iPhone’s NFC limitation.
If you use Apple Wallet and Apple Pay, now you can add your PayPal and Venmo credit and debit cards to the mix for easy payment on the go using iPhone or Apple Watch, PayPal said Wednesday.
This follows a previous PayPal announcement in November 2022 and some testing earlier this year.
You can split up a big purchase across four smaller payments using Apple Pay Later. Unlike other similar services like Klarna, Afterpay and Affirm, there’s no interest — you pay the exact same amount of money as if you were purchasing at once.
Payments are expected every two weeks, matching the most common paycheck schedule in the United States. It’s easy to use and transparent about what you’ll pay when; it couldn’t be more straightforward.
Not just anyone qualifies for a new Apple Card — including Apple CEO Tim Cook, according to a new report. The Goldman Sachs underwriting system apparently rejected his application a while back.
Amid reports lately that Goldman is losing money on its deal with Apple, and the two might part ways, it almost sounded like payback. But that’s not it.
Savvy shoppers can score a boatload of summer savings through Apple Pay’s promotion running through July 26.
Just head to the sellers’ websites through Apple’s promo page for great savings from the likes of Ray-Ban, Sonic, Gymboree and nine others. See below.
Apple is reportedly in talks with HDFC Bank to bring Apple Card to India. The latter is among the country’s largest credit card issuers and private banks.
The Cupertino giant also held discussions with NPCI to launch Apple Pay in the country.
Making regular, reoccurring payments will soon be a feature of Apple Cash. This will make the payment system useful for rent or allowances or other financial transactions that happen each week or month.
Plus, the system will be able to automatically bring in more money when needed.
A new Apple Pay Later service allows consumers to pay off purchases of under $1,000 in installments. No interest or fees are charged. And it’s not only for Apple products — the service can be used for any expensive item.
It begins rolling out on Tuesday with broad availability “in the coming months,” according to Apple.
Apple continues working on its long-rumored iPhone hardware subscription service despite hitting several roadblocks. The service was first rumored to launch in late 2022.
With a subscription service, Apple will allow customers to get the latest iPhone by paying a monthly fee. This would save them from shelling out the total device cost upfront.