Just how titanium is the titanium Apple Card?


Apple Card’s ‘elite card’ status is hitting retailers in the wallet
This is why we can't have nice things.
Photo: Apple

Do you want to be the kind of know-it-all who takes the wind out of fanboys’ sails by telling them their fancy new titanium Apple Card isn’t actually 100% titanium?

No? Then you should probably ignore a new article from Bloomberg BusinessWeek. The publication used a scanning electron microscope to work out the Apple Card’s composition because the internet’s run out of things to do.

Stop the news cycle, I want to get off

As Bloomberg notes, Apple’s support document for the Apple Card mentions its titanium design 13 times. Apple hasn’t been so in love with a new material since it switched everything to aluminum back in the day.

However, according to UC Berkeley mineralogist Hans-Rudolf Wenk, the Apple Card is actually only 90% titanium. The rest of it is aluminum and broken dreams, although predominantly aluminum.

The real appeal of Apple Card

My colleague Ed Hardy already reviewed the Apple Card and came away impressed by it. Despite Cupertino’s crowing over the cards beautiful design, the big selling point of Apple Card isn’t the physical card at all. Instead it aims to be the most consumer-friendly credit card yet.

The Apple Card app makes it easier to track payments and understand spending with an intuitive interface. The day, location, amount and time of payment are cleanly listed, allowing users to better stay on top of their finances.

The physical Apple Card is really more of a fun novelty. It doesn’t offer contactless payments without using your iPhone, and you’ll have to treat it real nice to avoid damaging it. It’s still a pretty attractive novelty, though — even if it is not totally as titanium as purists might have hoped.


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