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iPhone demand hits new heights as Apple rakes in record revenue

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iPhone demand hits new heights as Apple delivers record revenues
Apple blew past Wall Street predictions on revenue and EPS last quarter.
AI image: Gemini/Cult of Mac

Apple broke all kinds of revenue records during the critical holiday quarter, the company said Thursday, including setting an all-time quarterly high of $143.8 billion. The shockingly good revenues led to sky-high earnings per share that blew past Wall Street’s lofty expectations. And Apple gave the iPhone much of the credit.
“Apple is proud to report a remarkable, record-breaking quarter, with revenue of $143.8 billion, up 16 percent from a year ago and well above our expectations,” said Apple CEO Tim Cook in a press release. “iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment, and Services also achieved an all-time revenue record, up 14 percent from a year ago.”

Wall Street braces for a blowout quarter from Apple

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An AI-generated image of a bronze bull dressed in a three-piece suit and holding a cosmic orange iPhone 17 Pro on a city street, used to illustrate an article about Apple being on the verge of a record-smashing earnings report
Apple's performance during the holiday quarter should make Wall Street smile.
AI image: ChatGPT/Cult of Mac

Get set for Apple to report boffo results from its latest financial quarter on Thursday. Wall Street expects Apple’s earnings report to reflect a record-breaking holiday season, with analysts anticipating significant growth driven by strong iPhone 17 demand.
Revenue may be up as much 11% year over year. Apple hasn’t seen revenue growth that strong since 2022. This should lead to truly stellar earnings per share.

I figured out the best use for the iPhone’s Action button [Pro Tip]

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The Best Action Button Shortcut
Two things I use all the time in one elegant shortcut.
Image: D. Griffin Jones/Cult of Mac

I finally figured out the perfect set of controls to assign to the iPhone’s Action button. I created a shortcut that cleverly combines the two controls I want to use it for.
The Action button can toggle the flashlight, mute audio, toggle an accessibility feature, open the camera, start translation, run any shortcut of your choosing and more. It’s so open-ended that figuring out what to use it for can trigger decision fatigue. 
Don’t panic — I discovered what you should use the iPhone’s action button for. And I’m sharing the shortcut, which combines two actions into one elegant system, so you can use it, too. 

Apple’s AI pin and the rise of super-chatty Siri [Cult of Mac podcast No. 4]

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AI image of rumored AI pin wearable, with the words,
Bet you can't wait to pin Siri to your shirt collar.
Image: Cult of Mac

On the latest Cult of Mac podcast: Details emerge about Apple’s work on an AI pin, and we’re all wondering the same thing. What the heck will it do?

The AirTag-size device that Apple’s testing reportedly packs multiple cameras and microphones. And it will work with the new, chatbot-style Siri that’s also in the works.

We all saw how miserably Humane’s Ai Pin failed. What could possibly go wrong with Apple’s AI pin?

Also on the Cult of Mac podcast:

  • We might get our first look at (and first earful of) the new, super-chatty Siri at WWDC26 in June. Please, for the love of all that’s holy, let’s hope it works (and that it ships in a timely fashion).
  • Uh-oh. It looks like price hikes for iPhones and Macs might be in the works. Who can you blame? AI, of course.
  • Griffin walks us through the benefits of using Hot Corners on your Mac, including some masterful techniques that simplify his workflow.
  • And we wrap up the show with a look at some cool setups that show the importance of lighting.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Today in Apple history: iPhone sales hit first speed bump

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iPhone 7
Some feared we officially hit "peak iPhone" in 2016.
Photo: Ste Smith/Cult of Mac

January 26: Today in Apple history: iPhone sales hit first speed bump as sales flatline for first time January 26, 2016: After nine years of spectacular growth, iPhone sales flatline for the first time. Some observers say the sales plateau means that “peak iPhone” has finally arrived.
Numbers posted by Apple show that during the final three months of 2015, iPhone sales grew by only 0.4%. The crucial holiday season sales compare quite unfavorably with the 46% jump recorded during the same period a year earlier.

iOS 26 adoption rate isn’t as lousy as suspected, but it’s still not great

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iOS 26 adoption is higher than thought earlier.
iOS 26 adoption isn't as bad as reported earlier. Not that it's great.
AI image: ChatGPT/Cult of Mac

Apple’s attempt to keep online advertisers from tracking Safari users had the unintended effect of completely throwing off reporting on iOS 26 adoption.

Rather than only a small percentage of iPhone users installing some version of Apple’s latest operating system, iOS 26 adoption is only a bit below average.

How to customize your iPhone’s Control Center for maximum usability

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Customize iPhone Control Center
Make Control Center your own with these customization options.
Image: D. Griffin Jones/Cult of Mac

If you want to make your iPhone easier to use, you can customize its Control Center to gain faster access to the buttons and toggles you rely upon to perform frequent tasks.
Plus, you can remove all the junk you never touch from the iPhone Contol Center, putting the vital controls you actually use front and center.
Keep reading to find out how and why you should customize the iPhone Control Center to make the device your own.

Plug almost anything into this new 140W Qi2 charging station

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Pisen 140W Mega Charging Hub
It has magnetic wireless charging, USB-C and USB-A charging and AC outlet charging via good ol' plugs.
Photo: Pisen

The new Pisen Qi2 8-in-1 140W Mega Charging Hub — just launched on Amazon — offers Apple users a comprehensive desktop charging solution that combines wireless charging for iPhone and Apple Watch with high-power wired charging for MacBooks and iPads, the company said Thursday. 
It features not only a Qi2 MagSafe charging platform for recent iPhones, but a magnetic Apple Watch charger, USB ports and even power outlets for plugs. And you can get it not only in basic black, but in a surprising yellow!

Stay juiced up with my favorite portable power station at $250 off

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Anker Solix C800 Plus Portable Power Station
As a condo owner, I don't need more than Anker Solix C800 Plus (now called X) to keep the place going in a power outage.
Photo: David Snow/Cult of Mac

Whether you’re working remotely from a coffee shop, camping with your MacBook or preparing for the next power outage, the Anker Solix C800 X Portable Power Station delivers reliable backup power for all your Apple devices. And it’s currently available as a killer deal with savings of $250.

Major data breach could expose Apple secrets

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Luxshare data breach
The alleged breach culled huge amounts of secret date, attackers claim.
Photo: Apple/Cult of Mac

A major ransomware attack on Luxshare, one of Apple’s most critical manufacturing partners, allegedly exposed over 1TB of confidential data from the iPhone giant and other tech behemoths. Stolen information in the Luxshare data breach includes product designs, engineering documents and employee information spanning from 2019 to 2025, according to a new report.

Why modern iOS apps hog so much space (and what you can do about it)

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Why iOS apps take so much space
Does it seem like iOS apps keep getting bigger and heavier? It's not your imagination.
AI image: ChatGPT/Cult of Mac

If you’ve noticed your iPhone storage filling up faster than it used to, you’re not imagining things. Modern iOS apps now routinely consume hundreds of megabytes, with some reaching multiple gigabytes in size. What’s behind this relentless growth? Why do iOS apps take so much space? And what can you do about it? Read on. 

Why Apple faces new pressure to raise iPhone and Mac prices

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Why Apple faces new pressure to raise iPhone and Mac prices
Rising component costs could leave Apple no choice but to raise prices.
AI image: ChatGPT/Cult of Mac

Apple likely will struggle to acquire a critical component for all its products this year. In fact, the whole electronics industry will face the same problem, and the competition will drive up prices, according to analysts.

What’s the missing product? RAM. Why is it so hard to get? AI. But the full story is more complex than those two basic facts.

You got Google in my Siri! And a fold in my iPhone! [Cult of Mac podcast No. 3]

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An AI-generated comic book-style image of a person in a laboratory with their brain exposed and lightning bolts, used to illustrate a story about Ciri getting an AI upgrade powered by Google Gemini, as discussed on the Cult of Mac podcast #3.
Using Google Gemini to juice Siri is a shocker!
AI image: Midjourney/Cult of Mac

This week on the Cult of Mac podcast: It’s finally official — Siri is getting a long-awaited AI brain transplant, courtesy of Google Gemini.

We discuss the pros and cons of the deal, but more importantly, we express our sincere hope that Siri will actually work in the future.

Also on the Cult of Mac podcast:

  • The soon-to-launch Apple Creator Studio software bundle seems like an unbelievable deal — especially if you’re a student or teacher.
  • OpenAI’s first piece of Jony Ive-designed hardware sounds like a legit head-scratcher. Can it really compete with AirPods? It’s anybody’s guess, but we’re not big fans of betting against the former Apple design god. Lots of unanswered questions remain, but hey, at least now we know what an egg stone is!
  • And finally, Griffin wraps up the show with a hands-on demo of a 3D-printed mockup of the rumored folding iPhone. If the leaked specs prove true, this device is going to be a strange one. We’ve got plenty of questions (and not a few concerns).

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video stream, embedded below.

Hands-on with a folding iPhone mock-up: This thing is weird

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Orange folding iPhone model sitting on a pine table in front of a fake palm tree
An iPhone that’ll be like no other.
Photo: D. Griffin Jones/Cult of Mac

After the purported dimensions of the first folding iPhone leaked a few weeks ago, it didn’t take long for mockups to hit MakerWorld, a popular site for people with 3D printers to share their models. I got my hands on one of those models, and I have lots of thoughts. If the rumored folding iPhone looks anything like this, it’ll be weird.

For one thing, it’s almost as short as the original iPhone, but wider than the widest iPhone ever. Lots of design questions remain unanswered, too. Where will the volume buttons go, since there isn’t any room on the left side? Will it only have one speaker, like the iPhone Air? Will the two cameras arranged horizontally across the back mean the camera sensors are in landscape, not portrait?

I’ve been fiddling with a 3D model of the first folding iPhone all week. Here are my thoughts and observations.

6 secret features in Apple Mail to help you achieve Inbox Zero

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Secret Features in Apple Mail
Take better care of your email inbox with these hidden features.
Image: D. Griffin Jones/Cult of Mac

Some people achieve and maintain zero unread emails; some let that red badge climb into the thousands. It’s never too late to change your ways — you can become one of those clean inbox people like me. These six tips will help you get to Inbox Zero using features in Apple’s Mail app that you might not have known about.

The obvious Tip No. 0 is this: You should always hit the Unsubscribe button at the bottom of every unsolicited promotional email as soon as you get the first one.

After you kill all those unwanted subscriptions, these six lesser-known features of the Apple Mail app on iPhone, Mac and iPad will make you a true pro at managing your email.

Transform your iPhone: Ultimate guide to custom Home Screens, widgets and icons

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Custom Home Screens in iOS 26
You can customize your iPhone's Home Screen in fun new ways.
Screenshot: Apple

You’ve probably seen some beautiful custom iPhone Home Screens on social media. Some people go to great lengths to creatively customize their Home Screen. You can go for a specific theme and aesthetic using custom icon colors and widgets.

Why spend so much time and effort? For one thing, you likely look at your Home Screen dozens (or even hundreds) of times every single day. A custom Home Screen that matches your style can bring a little spark of joy to your daily life every time you whip out your iPhone. And iOS makes Home Screen customization easier than ever.

Keep reading (or watch our video) for a quick introduction into the world of custom iPhone Home Screens. You’ll find out about new features in iOS 26, how to go above and beyond using Shortcuts, and how you can top off your iPhone aesthetic with widgets. I’ve scoured the internet (Reddit, mostly) to find the finest examples.

Never miss an important alert with this crucial iPhone settings tweak [Pro Tip]

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Persistent Notifications: Don’t miss anything.
Take control of your notifications.
Image: D. Griffin Jones/Cult of Mac

Pro tip bug You can set up persistent notifications from specific apps so they stick to the top of your iPhone screen. With persistent notifications in iOS, when your phone is unlocked and an important alert comes in, the notification will stay visible at the top of the screen until you act upon it.

It’s an easy way to make sure you don’t miss (or forget about) critical notifications on your iPhone.

This proves super-handy for things like medication reminders. It also works wonders if you’re the sort of person who ignores notifications once they disappear from your iPhone screen. I’ll show you how to make your notifications sticky.

3 big upgrades might make iPhone 17e a below-budget badass

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AI image of possible design of iPhone 17e used to illustrate a story about rumored upgrades coming to the Apple smartphone
Rumors indicate the iPhone 17e will look very much like the iPhone 17.
AI image: ChatGPT/Cult of Mac

A new iPhone 17e could be right around the corner, and rumors suggest Apple’s next budget model will be a sizable jump over last year’s. Expect it to dump the old screen notch as well as boast other enhancements that bring Apple’s budget handset closer to the more premium options.

In short, those looking for a bargain on a new iPhone should keep their eye out for the 17e.

Do you prefer your iPhone folded or bestickered? [Cult of Mac podcast No. 2]

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AI image of a folding iPhone, with the words
Samsung's creaseless folding screen could be coming to Cupertino.
Image: Cult of Mac

This week on the Cult of Mac podcast: Did the world just get its first glimpse at the folding iPhone’s screen? And how the heck does anybody bend glass?!?
Also on the Cult of Mac podcast:

  • Plastering the iPhone 17’s camera plateau with tiny stickers is a thing.
  • A new auction lets you bid on some truly bizarre Steve Jobs artifacts, and we’re generally amazed. Will people pay for Jobs’ old 8-tracks and bow ties?
  • Special guest (and frequent Cult of Mac contributor) Graham Bower explains how he vibe-coded his new strength-training app, Reps & Sets 26. It’s an inspirational tale!
  • And finally, we pay tribute to the best Apple setups we saw last year.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video, embedded below.
And, as a reminder, you can still hear our friend and colleague Erfon Elijah on The CultCast.

Adjust iPhone photo blur after you take the shot [Pro Tip]

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Adjust The Portrait Mode Blur Effect on iPhone
Add more blur to the background or bring it into focus.
Image: King of Hearts/Wikimedia Commons/D. Griffin Jones/Cult of Mac

Pro tip bug You can adjust the background blur of a Portrait mode photo on iPhone and Mac — even after you’ve taken the picture.

Because the iPhone stores the depth data that it uses to create the blur effect along with the image itself, you can adjust how blurry or clear the background looks. It’s super-easy to get just the right amount of aesthetically pleasing background blur, aka bokeh, to make your images look perfect.

Why would you want to tweak the background blur on your iPhone photo? A blurrier background, under the right conditions, can make for a very dramatic picture. It can effectively emphasize the subject of your shot. Or, you might want to turn up the blur to intentionally hide details behind you. On the other hand, if you’re in a photogenic location, you might want to decrease the blur so you can see more of the gorgeous background scenery.

Either way, I’ll show you how to edit Portrait mode’s background blur in photos on iPhone and Mac.

Today in Apple history: Steve Jobs unveils the iPhone

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Photo of Steve Jobs holding an iPhone in front of an Apple logo during the first iPhone demo on January 9, 2007.
Steve Jobs introduces the smartphone that changed smartphones.
Photo: Apple

January 9 Today in Apple history January 9, 2007: Apple CEO Steve Jobs gives the world its first look at the iPhone onstage during the Macworld conference in San Francisco. The initial reaction to that first iPhone demo is mixed. But Jobs is confident that Apple has created a product that people want — even if they don’t know it yet.

The palm-size device combines an iPod, a phone and a PDA. The iPhone unveiling excites many Apple fans but critics remain skeptical.

iPhone 4 is back: Why Gen Z embraces Apple’s retro classic

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AI image of a person holding an iPhone 4, used to illustrate a story about why Gen Z embraces Apple's retro classic handset.
Surprise! iPhone 4 is popular again, this time with Gen Z.
AI image: Gemini/Cult of Mac

If you see someone using an iPhone 4, don’t think you’re hallucinating. Members of Gen Z have dusted off the 15-year-old handset and put it back into action.

It’s part of a trend toward retro tech, so it might be time to pull your old gadgets out of storage to see if you can turn them into cash. Or maybe starting using the devices yourself, now that they are cool again.

Use Apple Health to track your mental well-being

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Mood Tracker in Apple Health on iPhone
Apple’s mental health tracking feature makes it easy to log your feelings and see what’s bothering you most.
Image: D. Griffin Jones/Cult of Mac

Logging how you feel throughout the day with your iPhone can help you identify what’s causing you trouble or what works for you, whether it’s work, family, exercise, sleep or other things. You don’t need to hand your data over to a third-party app; the built-in and totally free Apple Health app comes with a built-in mood tracker that helps you keep tabs on your mental well-being.

In order to make any kind of meaningful change, you need to understand fully what helps, what doesn’t, and what you can do. And that means effectively tracking your mental health. Luckily, starting your log is easy. Set it up once, and your phone will ask you every day so you don’t forget.

Let me show you how to set up a mood tracker on your iPhone.

Unlock your iPhone’s hidden potential with StandBy mode

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iPhone StandBy Mode
Turn your iPhone into a smart display on your desk.
Image: D. Griffin Jones/Cult of Mac

You can turn your iPhone into a smart display on your nightstand, at your desk or in the kitchen using StandBy mode. It’s an attractive way to put your iPhone to work as a small information board or digital clock when you’re not actively using it.

Of course, it works best if you own a phone with an always-on display. However, it works with any iPhone with MagSafe running iOS 17 or later. Best of all, StandBy remembers different preferences for different rooms, so you can set it up as a bedside clock in the bedroom, a digital photo frame in the living room, or a music controller in the kitchen.

Here’s everything you can do with StandBy on your iPhone.