We went through Apple CEO Tim Cook’s earnings call with investors on Thursday, and found some genuine surprises during the discussion of the financial results of the holiday 2024 quarter. We also turned up impressive figures showing just how well the company is doing.
Financial details don’t have to be boring. Here are the high points from the call as quickly and as interesting as we can make them.
January 27, 2010: After months of rumors and speculation, Steve Jobs publicly shows off the iPad for the first time. Aside from the name, which some people joke sounds like a female sanitary product, the first-generation iPad immediately earns critical acclaim.
December 24, 2009: As rumors of a possible Apple tablet reach the boiling point, word spreads online that the new device will be called the iSlate.
December 3, 2012: News Corp pulls the plug on The Daily, the world’s first iPad-only newspaper, less than two years after launching the publication.