Shockingly, many of the amazing discounts on Apple gear that we saw during Amazon’s Prime Big Deal Days remain available for anyone who blinked and missed them. Some disappeared, but some actually got better!
We double-checked the deals early Thursday. Below, you can see all the best Prime Big Deal Days sales still going on Apple gear, from AirPods to iPads to MacBooks to the Studio Display. And that includes Apple audio subsidiary Beats, too.
Be aware that Amazon’s pricing often changes, and we have no idea how long any of these amazing Apple deals will last.
This post contains affiliate links. Cult of Mac may earn a commission when you use our links to buy items.
Best Apple deals in Prime Big Deal Days 2025
Not to be mistaken with Amazon Prime Day itself, which happens in July, Prime Big Deals Days ran October 7 and 8 this year. The deals, including bargains on Apple gear, started early. And some of them are still going strong on Thursday.
Note: If you prefer Best Buy, the retailer often matches Amazon’s Apple deals.
Table of contents: Best Apple deals in Prime Big Deal Days 2025
Prime Big Deal Days bargains on Apple accessories
Deals on AirPods
Apple redesigned AirPods 4 for exceptional all-day comfort and greater stability. The earbuds feature the Apple-designed H2 chip with Voice Isolation that improves the quality of phone calls in loud conditions.
This version does not include active noise cancellation, but Apple does offer AirPods 4 with ANC for a slightly higher price.
- Most affordable AirPods
- Excellent sound quality
- USB-C wireless charging case
- No active noise cancellation
- AirPods 4:
$129($89, or 31% off) - AirPods Max headphones (USB-C) in Midnight, Starlight, Purple, Orange and Blue —
$549$429 ($120 off, or 22%) - AirPods Pro (2nd generation) earbuds —
$249$169.99 ($80 off, or 32%) - AirPods (3rd generation) earbuds —
$169$132.95 ($29 off, or 17%)
Beats headphones, earbuds and speakers
The Beats Solo Buds delivers 18 hours of battery life and works with Android and iPhone. Its carrying case is also the smallest ever designed by Beats.
- Affordable
- Long battery life
- Super small charging case
- Limited features
- Charging cable is not bundled
- 50 hours battery life
- Personalized Spatial Audio
- Apple and Android compatible
- Lossless audio over cable
- No active noise cancellation
- Beats Solo 4 wireless Bluetooth on-ear headphones, some colors —
$199.95$129.99 ($69.96 off, or 35%) - Beats Studio Pro wireless noise-canceling headphones —
$349.99$169.95 ($180 off, or 51%) Beats Studio Pro headphones in Kim Kardashian colors (dune, earth, brown and moon) —$349.99$169.99 ($180 off, or 51%)Beats Powerbeats Pro 2 wireless earbuds (with AppleCare+): orange, purple, white or black —$278.99$249 ($30 off)- Beats Studio Buds wireless earbuds: black and white colors — $79.95 ($70 off, or 47%);
- Beats Studio Buds+ wireless earbuds, all colors —
$169.95$149.95 ($20 off, or 12%) - Beats Flex Wireless Earbuds: black, blue, gray and yellow colors —
$69.95$49.99 ($19.96 off, or 29%) - Beats Pill Bluetooth Speaker: gold, black, red, gray —
$149.95$99.95 ($50 off, or 33%) Beats Pill x Kim Kardashian Bluetooth speaker,light gray —$149.95 $49.99 ($100 off, or 67%); some other colors $99.95
AirTag
What’s better than one AirTag? Four of them! At a discount.
Attach an AirTag to anything that gets misplaced frequently, like a keyring, or something important you’d be very sad if it goes missing, like your luggage. Then locate it with the Find My app on iPhone.
- Best tracker tag for Apple users
- Good for long-range and short-range tracking
- Save by buying four
- Need accessory to attach to keyrings, etc.
- Apple AirTag —
$29$19.99 ($9 off, or 31%) - Apple AirTag 4-pack —
$99$64.99
Apple Pencil
The best stylus for new Apple tablets: the M4 iPad Pro, the M3 iPad Air and M2 iPad Air, plus the iPad mini 7. We gave it the maximum rating in our hands-on review, and found that its pro features are worthy of the price.
- Advanced features like the new squeeze gesture, haptic feedback and support for hover.
- Excellent for note-taking, image editing and artistic endeavors.
- Finally works with Apple's Find My network.
- Only works with latest iPads.
- High-end stylus comes with high-end price tag.
- Apple Pencil USB-C —
$79$69.99 ($9 off, or 11%) - Apple Pencil (second-generation) —
$129$71.89 ($57.11 off)
Make sure that whichever Pencil you buy is compatible with your iPad.
Apple Watch
The Apple Watch Series 10 sports a sleek new design with a slimmer chassis, a bigger display and a faster chip. The build quality is also better than before.
- Sleek, stunning design
- Bright display
- Fast charging
- Battery life does not last 24 hours.
Apple Watch Series 10 [GPS 46mm] with Rose Gold Aluminum Case with Light Blush Sport Band – M/L. Fitness Tracker, ECG App, Always-On Retina Display, Water Resistant with AppleCare+ (2-Years) — $508 $368 ($140 off, or 28%)Apple Watch SE (2nd Gen) [GPS 40mm] Smartwatch with Aluminum Case, Midnight case with Ink Sport Loop and Starlight case with Lake Green Sport Loop — $298 $203.99 ($94 off, or 32%)Apple Watch SE (2nd Gen) [GPS 40mm] Smartwatch with Aluminum Case, various color combinations — $249 $169.99 ($80 off)Apple Watch Ultra 2 [GPS + Cellular 49mm] with black titanium Case with Dark Green Alpine Loop — $799 $649 ($150 off)
Prime Big Deal Days deals on iPad
Apple's entry-level tablet gets a solid upgrade, with a welcome boost to the base model's storage. It's a great option for watching videos, checking emails, surfing the web and more.
- A16 processor
- Ultra Wide 12MP front camera supports Center Stage
- Storage starts at 128GB
- Does not support Apple Intelligence.
- iPad with A16 chip, 11-inch Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life —
$349$279 ($70 off, or 20%) iPad with A16 chip, 11-inch Model, Liquid Retina Display, 256GB, Wi-Fi 6 + 5G Cellular, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — $599 $429 ($70 off, or 12%)iPad (9th Generation): with A13 Bionic chip, 10.2-inch Retina Display, 64GB, Wi-Fi, 12MP front/8MP Back Camera, Touch ID, All-Day Battery Life – Silver — $329 $307 ($22 off)
iPad mini
iPad mini 7 is tiny but boasts an 8.3-inch screen. iPadOS makes it a powerful computer, and it beats even the largest iPhone for watching video or playing games.
- So very portable
- Great ebook reader
- Kind of pricey
- iPad mini with A17 Pro chip, 8.3-inch Liquid Retina Display, 128GB, Wi-Fi 6E, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life, all colors —
$499$399 ($100 off) - iPad mini with A17 Pro chip, 8.3-inch Liquid Retina Display, 128GB, Wi-Fi 6E, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life with AppleCare+ (2 Years), Blue —
$568$468 ($100 off)
iPad Air
The midrange iPad is the perfect all-around tablet for students, work and casual living room use.
Pair with the Magic Keyboard for a laptop-style keyboard and trackpad. Works with Apple Pencil (USB-C) and Apple Pencil Pro.
- Powerful, desktop-class M3 chip
- Lightweight, all-screen design
- Optional keyboard and Apple Pencil accessories
- Does not have Face ID
- M3 iPad Air (13-inch, 2025), Liquid Retina Display, 128GB, 12MP Front/Back Camera, Wi-Fi 6E, Touch ID, All-Day Battery Life: Starlight, Blue, Purple, Space Gray —
$799$649 ($150 off, or 19%)
iPad Pro
iPad Pro is Apple’s most powerful, with the best-looking display. It’s a no-compromises tablet for those ready to get things done.
- Gorgeous screen
- As powerful as a MacBook
- Pricey
- M4 iPad Pro: Ultra Retina XDR Display, 1TB, 12MP Front/Back Camera, LiDAR Scanner, Wi-Fi 6E, Face ID, All-Day Battery Life — Space Black —
$1,599$1,499 ($100 off, or 6%)
Built for Apple Intelligence, Apple's top tablet features an Ultra Retina XDR Display, 1TB SSD, 12MP front/back camera, LiDAR Scanner, Wi-Fi 6E + 5G Cellular, Face ID, all-day battery life and more.
- Thin and light
- Beautiful display
- All-day battery life
- Expensive
- M4 iPad Pro: Ultra Retina XDR Display, 1TB, 12MP Front/Back Camera, LiDAR Scanner, Wi-Fi 6E, Face ID, All-Day Battery Life — Silver —
$1,899$1,699 ($200 off, or 11%)
iPad keyboard cases
- iPad Magic Keyboard Case for iPad Pro 13-inch (M4) —
$349$339.99 ($9 off, or 3%)
iPhone cases and wallets (Apple)
Made from 100% recycled polyester, the pebbled back of Apple's new TechWoven cases feels grippy and durable. "Multiple colored yarns are woven together on a Jacquard loom creating a dimensional texture with a rich depth of color," Apple says. The sides are made of lightly textured TPU, with anodized aluminum buttons.
- TechWoven material feels like it will last a lifetime and provide solid protection.
- Aluminum buttons "provide precise and responsive feedback."
- Comes in five colors (blue, purple, sienna, green and black).
- A bit less streamlined than Apple's other cases.
- MagSafe
- Works with Camera Control
- Shows off your color
Most of Apple’s iPhone cases are sold out, but many are available as “used, like new.” Since stock is restricted, these deals could change or disappear entirely at any minute.
- Apple iPhone Series 17 TechWoven Cases with MagSafe, all models, all colors –
$59$44 ($15 off, or 25%) - Apple iPhone Air Bumper Case, Black —
$39$29 ($10 off, or 26%) - Apple iPhone Air Clear Case with MagSafe, Frost —
$49$37 ($12 off, or 24%) - Apple iPhone Series 17 Silicone Cases, most colors —
$49$37 ($12 off, or 24%) - Apple iPhone FineWoven Wallet with MagSafe, Midnight Purple —
$59$49 ($10 off, or 17%) - Apple iPhone 16 Pro Max Silicone Case with MagSafe and Camera Control, all colors (discounts vary slightly) —
$49$37 ($12 off)
Prime Big Deal Days deals on Mac
MacBook Air
Powered by Apple's M4 chip, this 13-inch laptop delivers excellent performance and extreme efficiency in the same gorgeous design as last year's model. It packs two Thunderbolt 4 ports and a MagSafe connector for fast charging, with Wi-Fi 6E connectivity. It comes in four colors, including an interesting new sky blue.
- Outstanding Apple design
- 18-hour battery life
- Supports Apple Intelligence
- Limited ports
MacBook Air with the M4 chip lets you blaze through work and play. With Apple Intelligence, up to 18 hours of battery life, and an incredibly portable design, you can take on anything, anywhere.
- Slim and light
- Gorgeous 15-inch high-res screen
- Powerful M4 processor
- Minimal ports
- 13-inch MacBook Air Laptop with M4 chip: 16GB Unified Memory, 256GB SSD Storage, all four colors
$999$799 ($200 off, or 20%) - 13-inch MacBook Air Laptop with M4 chip: 16GB Unified Memory, 512GB SSD Storage, all four colors
$1,199$999 ($200 off, or 17%) - 13-inch MacBook Air Laptop with M4 chip: 24GB Unified Memory, 512GB SSD Storage, all four colors
$1,399$1,199 ($200 off, or 14%) - 15-inch MacBook Air Laptop with M4 chip: 16GB Unified Memory, 256GB SSD Storage, all four colors
$1,199$999 ($200 off, or 17% off) - 15-inch MacBook Air Laptop with M4 chip: 16GB Unified Memory, 512GB SSD Storage, all four colors
$1,399$1,199 ($200 off, or 14% off) - 15-inch MacBook Air Laptop with M4 chip: 24GB Unified Memory, 512GB SSD Storage, all four colors
$1,599$1,399 ($200 off, or 15% off)
Prime Big Deal Day deals on MacBook Pro
Apple's midrange laptop fits a colorful 120Hz display, acres of space with 1 TB storage and 24GB memory, and all-day battery life in a compact size.
- Compact 14-inch size
- Liquid Retina XDR display
- Plenty of ports
- Same M4 chip as MacBook Air
Apple's flagship laptop packs a roomy 16-inch 120Hz display, powerful internals with 24GB memory, and all-day battery life.
- M4 Pro chip is powerful and efficient
- Gorgeous screen
- Same (great) design as previous models
M4 chip
- 14-inch MacBook Pro Laptop with M4 chip: 16GB Unified Memory, 512GB SSD storage; silver or space black
$1,599$1,399 ($200 off, or 13%) - 14-inch MacBook Pro Laptop with M4 chip: 16GB Unified Memory, 1TB SSD storage; silver or space black
$1,799$1,599 ($200 off, or 13%) - 14-inch MacBook Pro Laptop with M4 chip: 24GB Unified Memory, 1TB SSD storage; silver or space black
$1,999$1,799 ($200 off)
M4 Pro chip
- 14-inch MacBook Pro laptop Laptop with M4 Pro chip: 24GB Unified Memory, 512GB SSD storage; silver or space black —
$1,999$1,799 ($200 off, or 10%)
M4 Max chip
- 14-inch MacBook Pro with M4 Max: 36GB Unified Memory, 1TB SSD storage; silver or space black
$3,199$2,870 ($329 off, or 10%) - 16-inch MacBook Pro with M4 Max: 36GB Unified Memory, 1TB SSD storage; silver or space black
$3,499$3,099 ($400 off, or 11%)
Mac mini
Apple's tiny new desktop features an M4 chip with 10‑core CPU and 10‑core GPU "built for Apple Intelligence," plus 16GB of unified memory, a 256GB SSD storage and a Gigabit Ethernet port.
- Apple M4 chip is powerful
- Compact desktop design
- Headphone jack on front
- BYODKM (bring your own display, keyboard and mouse)
- 2024 Mac mini with M4 Pro chip: 24GB Unified Memory, 512GB SSD Storage, Gigabit Ethernet —
$1,399$1,301 ($98 off, or 7%)
iMac
Colorful and capable, Apple's refreshed all-in-one desktop computer is fun and functional.
- M4 chip for great performance
- Seven color options, with color-matched accessories
- 24-inch 4.5K display looks great
- Limited number of ports
- 2024 iMac with M4 chip with 24GB Unified Memory, 512GB SSD storage; silver, blue, green, pink —
$1,899$1,690 ($200 off, or 11%)
MagSafe Charger
- MagSafe Charger (1 meter) —
$39$32.99 ($6 off, or 15%) - MagSafe Charger (2 meter) —
$49$29 ($20 off, or 41%)
Studio Display
The 27-inch Apple Studio Display packs an impressive panel coupled with a six-speaker system and studio-quality microphones.
It’s not as beautiful as Apple's Pro Display XDR, but the Studio Display costs thousands less.
- Crystal clear 5K resolution
- Excellent color accuracy
- 12MP Center Stage camera
- Expensive
- Lacks HDR
- Height-adjustable stand costs extra
- Studio Display with nano-texture glass, tilt- and height-adjustable stand – $2,219
- Studio Display with nano-texture glass, tilt-adjustable stand —
$1,899$1,679 ($220 off, or 12%)
We originally published this post on October 7, 2025. We republished with updates on October 8 and October 9, 2025.
David Snow, an expert on Apple hardware and software, writes on a variety of technological and cultural topics for Cult of Mac. They include Apple news, technology buying guides, and features about computer setups and Apple TV shows and movies.
With 30 years of experience covering technology and other subjects, he has written and edited for numerous print and online publications, including CMP Media, TechTV.com, CNET, Wired News, Red Herring magazine, Law.com, The National Law Journal and Law Technology News magazine. Among other roles, he served as executive editor of the Law.com network of websites and editorial director, technology, for ALM Media.
Snow graduated with a B.A. from Syracuse University with majors in magazine journalism and psychology. While there, he worked as a reporter for The Daily Orange newspaper and associate editor of Equal Time magazine.
Founder of the blog At the Waterline, he can be reached on X (formerly Twitter) via @atthewaterline and on Mastodon via @dsnow.
