The new investment brings Apple's spending on US manufacturing to $600 billion. Photo: Grok
President Donald Trump invited Apple CEO Tim Cook to the White House on Wednesday to announce Apple’s new investment of an additional $100 billion in domestic manufacturing. It’s part of a new program designed to bring more of Apple’s supply chain to American shores.
“Today, we’re proud to increase our investments across the United States to $600 billion over four years and launch our new American Manufacturing Program,” said Cook in a press release. “This includes new and expanded work with 10 companies across America. They produce components that are used in Apple products sold all over the world, and we’re grateful to the President for his support.”
iPhones made in India didn’t just get slapped with a painful new tariff by President Trump. Photo: Google Gemini/Cult of Mac
U.S. President Donald Trump doubled the tariff rate charged on products imported into the United States from India on Wednesday, but the increase excludes iPhones produced in the country.
That’s a major relief for Apple, as it shifted production to India to escape Trump tariffs on products brought in from China.
The news pushed Apple’s share price up 5% on Wednesday.
This image shows an iPhone 17 Liquid Silicone case with lanyard openings at the near corners. Photo: Majinbu
Apple might unveil a significant redesign for its iPhone 17 cases when the lineup launches in September, introducing new Liquid Silicone cases featuring optional lanyard support, leakers suggested Wednesday.
Apple TV+ comedy Platonic comes back for season two starting August 6. Photo: Apple TV+
Here’s your chance to see anew how platonic relationships between men and women can quickly turn into minefields. Season two of Apple TV+ comedy Platonic, starring Seth Rogen and Rose Byrne, started streaming Wednesday with its first two episodes.
The two stars head up other successful shows on the streaming service — The Studio for Rogen and Physical for Byrne. The new season of Platonic — you can watch the trailer below — brings them together again and looks familiar after season one. We get laughs from embarrassing moments and physical comedy, but also have our heartstrings plucked a bit as the two lovable losers struggle with life.
Apple Watch Ultra 3 may sport thinner bezels. Photo: Apple
An image discovered in iOS 26 beta 5 suggests the Apple Watch Ultra 3 will feature a slightly higher-resolution display. This hints at a modest screen size bump as well.
The leaked resolution of 422 × 514 is only slightly higher than the Ultra 2’s screen resolution of 410 × 502. Assuming the same pixel density, this would mean a 1.97-inch display, up from a 1.92-inch display.
Could the iPhone 17 Pro look like this? Stephen Hackett joins us to give his thoughts. Photo: Sonny Dickson/D. Griffin Jones/Cult of Mac
This week on Cult of Mac’s podcast: Stephen Hackett joins Leander and Griffin to talk all about a big week of iPhone 17 Pro leaks. We have a camera rumor that’s absolutely bananas, models of the new colors — and a spy shot out in public?
Also: tips on customizing your Home Screen, an almost-normal Mac mini setup, and a big new Mac display!
Don’t carry three accessories when one can do what your iPhone needs. Photo: Smartish
The Smartish Wallflower magnetically attaches to your iPhone, where it’s ready to do three important jobs. It’s a finger loop so you don’t drop your handset, it’s a stand to prop up the device, and it’s even a suction mount so the iPhone can stick to many surfaces.
iPhone 17 is barely a month away! Concept: Ed Hardy/Cult of Mac
Those eager to get their hands on one of the upcoming iPhone 17 models should mark their calendars. Information supposedly leaking out of a German wireless carrier indicates Apple’s next-generation smartphones will launch during a fall product-launch event on September 8.
No matter whether this leak is legitimate or not, just using Apple’s previous habits to estimate the iPhone 17 launch day turns up September 8 as a very likely possibility.
Google takes a dig at Apple's failed smarter Siri rollout. Photo: Google on X
Google’s newest teaser for its upcoming Pixel 10 lineup mocks Apple’s failed rollout of a new, smarter Siri. “If you buy a new phone because of a feature that’s coming soon, but it’s been coming soon for a full year, you could change your definition of soon,” says Google in the ad.
It recommends frustrated users to “just change your phone” and gives a glimpse of the Pixel 10 at the end.
Apple’s revenue from iPhone dwarfs Samsung’s revenue from Android sales. Image: Apple/Samsung/Cult of Mac
Apple’s revenue from selling iPhones makes up a whopping 43% of the global smartphone total, according to a new report from a market research firm. That’s close to triple the revenue the next closest rival brings in from its Androids.
Apple rakes in such a high percentage of the total by selling high-end models, versus its rivals who get their revenue from basic smartphones.
This M4 Pro MacBook Pro and Studio Display user takes eye strain seriously and offers helpful tips. Photo: [email protected]
So many of us sit at a computer all day peering at a screen, it’s no wonder eye strain is a common problem. But only some of us — like today’s featured MacBook Pro and Studio Display user — really attack the problem beyond taking more breaks. They offer tips to reduce eye strain below.
A tiny implant in a brain blood vessel can lead to thought control of Vision Pro. Photo: Synchron
In a groundbreaking development, a brain-computer interface (BCI) company successfully demonstrated the first-ever use of Apple’s Vision Pro AR/VR headset — and later an iPad — controlled directly by thought, according to Synchron. The innovation opens up exciting possibilities, perhaps even beyond helping individuals with severe mobility limitations engage with cutting-edge technology. Innovations like thought control of Vision Pro and iPad could lead to big things for both hands-free and voice-free use of devices.
August 4 update: In a new video, Synchron released proof of the first-ever public demonstration of an individual using an iPad controlled entirely by thought, leveraging Apple’s built-in accessibility features and new Brain-Computer Interface Human Interface Device (BCI HID) protocol, the company said. Watch the video below.
May 13 update: Synchron said it would be the first brain-computer interface (BCI) company to achieve native integration with a new BCI Human Interface Device (BCI HID) profile Apple just rolled out among various accessibility upgrades.
Apple’s new internal team, “Answers, Knowledge and Information,” is apparently developing a ChatGPT-like search tool. It will reportedly use an “answer engine’ that will crawl the web to answer simple search queries.
The tool is still in the early stages of development, so it won’t go live anytime soon.
It’s a cliche, but if you like Ted Lasso you should try Stick. Graphic: Apple TV+
Stick continues to stick near the tops of the streaming TV popularity charts as the sports comedy wraps up its first season. The Apple TV+ series starring Owen Wilson kept its audience since the premiere in June.
It maintains AppleTV’s long streak of at least one series or film among the top 10 most popular.
Apple needs to ensure the folding iPhone stands out. AI concept: ChatGPT/Cult of Mac
The folding iPhone rumored to arrive in 2026 might mark a major turning point for foldable devices. But to pull that off, Apple’s first folding phone needs to do more than just look good — it needs to nail the fundamentals.
From durability and design to software and camera performance, here’s everything I want to see in the foldable iPhone.
iPhone 17 Air should turn heads. Photo: ChatGPT/Cult of Mac
Newly leaked photos reportedly show off the iPhone 17 Air’s small battery. Apple will seemingly enclose the super-slim phone’s battery in a metal shell for added protection and structural rigidity.
The battery supposedly will feature a relatively modest capacity of 2,900mAh.
Tim Cook commits to winning the AI game during an all-hands meeting on the Apple campus. AI image: Midjourney/Cult of Mac
In an unusual all-hands meeting Friday, Apple CEO Tim Cook assured employees that Apple won’t drop the ball when it comes to artificial intelligence. Calling AI “as big or bigger” than the internet, Cook said the company will rise to the occasion.
“Apple must do this,” he said. “Apple will do this. This is sort of ours to grab. We will make the investment to do it.”
In addition to hyping the company’s AI efforts, Cook expressed excitement about all the “amazing” new Apple products in the pipeline. And Apple software chief Craig Federighi told his colleagues not to worry about the long-delayed smarter Siri — a key component of Apple’s AI-infused future.
Jason Momoa co-created, wrote, executive produces and stars in Chief of War. Photo: Apple TV+
In the historical drama series Chief of War — streaming Friday on Apple TV+ — Jason Momoa plays warrior Ka‘iana. He’s desperate to united warring Hawaiian islands against encroaching Western colonization, according to the recent full-length trailer Apple TV+ dropped. At just over 3 minutes in length and loaded with battle scenes as well as scenes of native life, the trailer’s unusually in-depth. But now you can finally watch the first two episodes of the series.
The nine-episode drama follows all the action from an indigenous perspective. It comes from native Hawaiians Thomas Pa’a Sibbett and Momoa, who serve as executive producers. Momoa also wrote it and stars in it.
Update: Momoa’s Chief of War started streaming on Apple TV+ Friday, August 1. It’s off to fast start on Rottentomatoes.com with an 86% Fresh rating (though that’s based on just a handful of reviews so far). USA Today calls the show “triumphant” and The Guardian notes that Momoa’s character wrestles sharks and leads tons of battle scenes, but adds that a lot of backstory makes the show “dense stuff.”
No more free Apple Arcade with Verizon's legacy 5G plans. Image: Verizon/Apple/Cult of Mac
Verizon will stop bundling a free Apple Arcade subscription with its older 5G plans later this year. The carrier started offering this perk in 2021 in a bid to acquire more customers.
A standalone Apple Arcade membership costs $6.99 per month.
India will soon get another Apple Store. Photo: Apple
Apple will expand its retail footprint in India and open new stores in the country this year. It will also open its fifth retail store in the United Arab Emirates before the end of 2025.
The company recently launched its online store in Saudi Arabia, marking a major expansion of its presence in the Middle East.
Apple AI costs are growing. Image: ChatGPT/Cult of Mac
Apple has an AI problem, and it’s hoping to solve it in the traditional manner: by pouring money on it.
In a conference call with investors Thursday, Apple CEO Tim Cook acknowledged that the company’s costs for developing artificial intelligence technology continue to grow. He also mentioned that the company is not just open to acquiring companies with AI expertise — it’s already actively doing so.
Nevertheless, the AI-enhanced version of Siri won’t arrive before 2026.
Tariffs imposed by President Donald Trump on iPhones and Macs produced in Asia and then imported into the United States will cost Apple $1.1 billion in the current quarter, according to an estimate from Apple CEO Tim Cook on Thursday.
If the prediction proves accurate, the total cost to Apple from these new import taxes will come close to $2 billion … and that number’s growing.
Apple had another record-breaking financial quarter Image: ChatGPT/Cult of Mac
Apple’s just-revealed spring quarter financial results feature revenue and profits that jumped double digits. The Mac-maker even set another record — it never before took in so much during any previous April-through-June quarter.
And in a call with financial analysts after the announcement, Cook was able to brag that total iPhone shipments passed the 3 billion mark last quarter, and shared plenty of positive news about demand in China.
Apple supports the new federal initiative to revamp digital healthcare. Photo: MattCC716/Flickr
Apple committed to a major White House initiative aimed at revolutionizing how Americans access and manage their healthcare data. The federal government partnered with more than 60 technology and healthcare companies in an ambitious effort to create a “smarter, more secure and more personalized healthcare experience,” the Centers for Medicare & Medicaid Services (CMS) said Wednesday during a White House “Make Health Tech Great Again” event.
The Health Technology Ecosystem plan looks like one of the most significant federal pushes to modernize U.S. healthcare infrastructure in decades. Alongside Apple, major participants include Amazon, Google, OpenAI and Anthropic, signaling broad industry support. Apple will develop apps for the plan’s “Kill the Clipboard” initiative.
And as expected, the prospect of government and major corporations handling healthcare data raises privacy concerns for patients.
Dropbox Passwords users, it's time to abandon ship. Photo: Dropbox
Dropbox will shut down its password manager, Dropbox Passwords, in late October. However, it will begin winding down support well before then.
Dropbox says it is doing this to focus on its core product: cloud storage service. To reduce inconvenience to its users, the company will discontinue the service in a phased manner.