Apple turned 50 on Wednesday, but the real party happened the night before. On Tuesday evening, Sir Paul McCartney took the rainbow stage at the heart of Apple Park and delivered a career-spanning performance for thousands of Apple employees.
It closed out weeks of global anniversary celebrations with one of the most storied voices in rock history — and a sky full of fireworks.
Two new Sonos speakers — one portable, one not — aim squarely at easy home setup for listeners who want room-filling audio without headaches. Both the portable Sonos Play ($299) and mic-free home speaker Era 100 SL ($189), which went on sale Tuesday, work with Apple AirPlay 2.
“Much of consumer tech promises innovation, yet too often delivers isolation — new devices replacing old ones instead of building on what already works,” said Sonos CEO Tom Conrad. “We believe a great sound experience shouldn’t reset every time you add something new. It should get better.”
April 1 marks a milestone: Apple turns 50. Half a century after Steve Jobs, Steve Wozniak and Ronald Wayne signed the papers in a California garage, Apple has become one of the most valuable companies on Earth — and one of the most design-obsessed in history.
And lucky for gear fans, some of its brilliant products inspired other companies to make some great retro-futuristic Apple accessories.
Apple’s global 50th anniversary celebration is building to what might be its most memorable moment yet — and if the clues are right, it involves a Beatle performing at Apple Park this week. Or somebody else from the British Invasion that Steve Jobs loved.
Update: The rumor proved true: Paul McCartney played Apple Park on Tuesday night.
Apple’s history is often distilled into the “Jobs and Woz” garage origin story and the slick modern era of design legend Jony Ive and current CEO Tim Cook. But a group of critical, often overlooked contributors actually forged the company’s 50-year arc. Here are 16 unsung heroes from Apple’s first 50 years — some of the most important “geniuses” and original thinkers behind Apple’s success.
“It doesn’t make sense to hire smart people and then tell them what to do,” Steve Jobs once said. “We hire smart people so they can tell us what to do.”
Accessories brand ESR just unveiled a comprehensive range of cases, keyboard covers, screen protectors and styluses designed specifically for Apple’s M4 iPad Air. And all new ESR M4 iPad Air accessories get a 33% off discount for launch. As a proud owner of a new M4 iPad Air, I’m tempted.
All over the world, Apple enjoys spending its milestone 50th anniversary month in the company of the artists and fans who have made the last five decades extraordinary, the company said recently of its worldwide birthday parties.
The festivities began on March 13 when Grammy Award-winning artist Alicia Keys took to the iconic steps of Apple Grand Central in New York City. Celebrations also rolled in China and South Korea, then London and Sydney, Australia. We’ve added new photos, below.
Four new companies will join Apple’s American Manufacturing Program (AMP), the iPhone giant said Thursday. It adds them to a growing roster of U.S.-based manufacturing partners as part of its $600 billion, four-year commitment to U.S. manufacturing.
“At Apple, we believe in the power of American innovation and manufacturing, and we’re proud to partner with even more companies to produce critical components and cutting-edge materials for our products right here in the U.S.,” said CEO Tim Cook.
The Mac Pro, which Cupertino quietly discontinued Thursday, always occupied a rarefied tier in the Apple universe — a machine for serious professionals, well-heeled enthusiasts and the kind of person who actually needs 96GB of RAM.
Whether it’s the iconic cylindrical “trash can” from 2013, the stainless-steel-handled cheesegraters of the early 2000s, or the current M2 Ultra tower that started at $7,000 and climbed past $12,000 with upgrades, the Mac Pro commands attention wherever it appears. Feast your eyes on the top nine Mac Pro setups from Cult of Mac‘s archives.
Apple rolled out what it calls the biggest update to Analytics tool in the App Store Connect app since the tool launched in 2018, according to a new update Wednesday. It gives app developers a significantly more powerful set of instruments to track how their apps and games perform. And, crucially, how well they can make money, the iPhone giant said.
But not everyone’s thrilled with it so far.
Update: Apple confirmed its plan to sell ads in Apple Maps when it announced the upcoming launch of Apple Business on Tuesday.
“Beginning this summer in the U.S. and Canada, businesses will have a new way to be discovered by using Apple Business to create ads on Maps,” the company said in a press release. “Ads on Maps will appear when users search in Maps, and can appear at the top of a user’s search results based on relevance, as well as at the top of a new Suggested Places experience in Maps, which will display recommendations based on what’s trending nearby, the user’s recent searches, and more. Ads will be clearly marked to ensure transparency for Maps users.”
Apple’s website says ads in Apple Maps are “coming soon.”
Previously: Apple’s getting ready to roll out advertising in its Maps application as part of a broader effort to grow its already substantial services revenue, according to a new report Monday. An announcement about plans to bring ads to Maps could come as early as this month.
Accessory maker Ugreen just expanded its lineup with two new Thunderbolt 5 docking stations targeting professionals, creators and power users who demand the most from their Mac setups. The flagship Maxidok 17-in-1 ($389.99 at Ugreen, normally $499.99) and formidable-but-less-so Maxidok 10-in-1 ($249.99 at Ugreen, normally $299.99) just became available Tuesday on Amazon after initial release earlier in March.
Update: The sophisticated DarkSword hacking technique that came to light last week — capable of silently taking over iPhones the moment a user visits an infected website — just got worse for Apple users running older software, TechCrunch reported Monday.
Someone leaked versions of DarkSword on code-sharing site GitHub. That means DarkSword attacks likely will increase — especially since iOS expertise is not required to deploy the technique.
“This is bad. They are way too easy to repurpose,” iVerify co-founder Matthias Frielingsdorf told TechCrunch. “I don’t think that can be contained anymore. So we need to expect criminals and others to start deploying this.”
Apple spokesperson Sarah O’Rourke reminded people that “keeping software up to date is the single most important thing you can do to maintain the security of your Apple products.” So if you haven’t updated to the latest iOS for your device, do so now.
The annual Apple Worldwide Developers Conference (WWDC26) will take place June 8–12, according to an update Monday on the Apple Developer website — setting the stage for what promises to be one of the company’s most anticipated software events in years. The event will mark the arrival of iOS 27, macOS 27 and more.
A newly uncovered video from July 1999 captures Steve Jobs speaking candidly to Apple employees just days after the launch of the wildly successful iBook G3. It offers an unfiltered window into the mind of a CEO who had just pulled a company back from the brink.
The iMac has always occupied a special place in Apple’s lineup — a beautifully integrated all-in-one desktop computer that bundles a 4.5K Retina display, camera, speakers and microphone into a single elegant slab of aluminium with color-matched accessories.
Yet despite the machine’s considerable visual appeal, iMac setups are a surprisingly rare sight in Cult of Mac‘s long-running Setups section. I noted in March 2025 that, out of 616 Setups articles written over more than four years at that time, only 11 featured an iMac as the centrepiece. That’s partly due to the fact that Apple desktop sales. They made up just 14% of Mac sales in 2024, while MacBooks accounted for a whopping 86%.
Over the past few years, the artificial intelligence race looked like a story about infrastructure. Which company can build the biggest, most power-hungry data center, stock it with the most Nvidia GPUs and spend the most money? OpenAI, Amazon, Google, xAI — they’re all in a competition to build industrial-scale computing factories just to run the most powerful AI models. But it looks like developer Dan Woods just upended that story by running a data-center AI model on MacBook.
And that could mean Apple wins the AI race after all.
Nvidia’s RTX graphics cards — the kind already sitting inside many Windows PCs and workstations — can now stream high-fidelity, immersive content directly to an Apple Vision Pro headset via Nvidia CloudXR. It’s a collaboration the two companies announced Tuesday at Nvidia’s GTC conference in San Jose.
Smart home accessory maker Aqara unveiled two new security cameras Tuesday — the Camera Hub G350 and the Doorbell Camera G400. Both are designed to work well in Apple Home setups, among others. The bigger story is the G350, which marks a significant milestone: Aqara’s first Matter-certified camera, billed as the first Matter-certified camera hub for multi-platform homes.
Two of the world’s most recognizable lifestyle and sports brands — Beats and Nike — joined forces for the first time with the launch of Powerbeats Pro 2 – Nike Special Edition, the companies said Tuesday.
It’s their first hardware collaboration. And it’s the first time Beats has shared brand real estate on a product like this. And what’s more, the promotional campaign stars basketball legend LeBron James alongside pro golfer Tom Kim and cast of comedic foils.
“This isn’t just a new colorway; it’s a collision of two brands that define performance, culture, and sports — the attributes of today’s athlete,” said Chris Thorne, CMO of Beats. “By placing the Swoosh on our hardware for the first time, we’re honoring the shared DNA of Beats and Nike — and celebrating ambassadors like LeBron James who embody both. It’s a tribute to the grit, style and sound that push people to their limits.”
The new Serafim S3 Universal Mobile Game Controller is an Apple MFi-certified accessory that aims to bring console-level gaming to iPhone users with Hall effect magnet-based joysticks and more, the company said Monday. Priced at $89.99, S3 is available now on Amazon and the Serafim website.
Apple TV’s blockbuster racing drama, F1: The Movie, capped a record-breaking run with Academy Award gold Sunday night. The hit popcorn flick, which stars Brad Pitt, won the Oscar for best sound.
AirPods Max 2, the second generation of Apple’s premium over-ear headphones, brings significant upgrades to active noise cancellation and sound quality, as well as a suite of intelligent new features, including Live Translation powered by Apple Intelligence, the company said Monday.
“With the incredible performance of H2, AirPods Max are upgraded with up to 1.5x more effective ANC for the ultimate all-day listening experience,” said Eric Treski, Apple’s director of Audio Product Marketing. “The sound quality is remarkably clean, rich, and acoustically detailed — and when combined with capabilities like Personalized Spatial Audio, AirPods Max 2 deliver a profoundly immersive experience.”
MacBook Pro has long been the centerpiece of ambitious, eye-catching workstations. Whether it’s a sleek M4 Pro model driving a pair of 5K touchscreen displays or a still-going-strong M1 Max powering an audiophile-grade sound system, Apple’s flagship laptop has the chops to anchor setups that would make any pro proud. Here are the Top 15 MacBook Pro setups from Cult of Mac’s archive.
Apple marks a remarkable milestone this April 1 — 50 years since Steve Jobs, Steve Wozniak and Ronald Wayne founded the company in a California garage on that date in 1976. To commemorate it, Apple said Thursday it will plan a series of global celebrations. And CEO Tim Cook published a personal letter on apple.com. It looks back on five decades of innovation while expressing gratitude to the billions of people who have made Apple what it is today.
“Thinking different has always been at the heart of Apple,” Cook said. “It’s what has driven us to create products that empower people to express themselves, to connect and to create something wonderful.”