Apple continued to gain ground in the global smartphone market during the second quarter of 2026, according to new data from a market-analysis firm. The iPhone posted another quarter of year-over-year growth, increasing total shipments by 3% while boosting Apple’s global market share to a quarterly record.
The iPhone 17 series continues to experience strong sales, according to the analysts. One main reason for the success might seem surprising, coming from Cupertino: small price tags! Apple maintained iPhone prices while rivals increased theirs due to sharply rising memory costs.
April 4, 1975: Microsoft is founded by childhood friends Bill Gates and Paul Allen. The software company destined to become a tech behemoth — and a major Apple frenemy.
November 13, 2013: Apple and Samsung head back to court to determine how much the Korean company must pay for having copied the