The iPhone 17 is the lineup of iPhones that will be announced in September 2025. The iPhone 16 is the lineup that is currently for sale.
The exact design details are a closely guarded secret: Apple never releases any information about upcoming products until they are unveiled at special product launch events. The iPhone has been announced in September for the last 14 years — barring 2020 when COVID delayed it one month. Monday, September 8 is likely when it will be this year.
Leaks and rumors suggest Apple is going to make some changes to the standard iPhone lineup. As anticipation builds, here’s a detailed overview of what we can expect from this new series.
The lineup is rumored to consist of five models:
Notably, Apple is discontinuing the “Plus” model in favor of the new Air variant, which aims to offer a thinner design without compromising on performance or features.
The 17e will likely get a later release of spring 2026, just like the delayed release of the iPhone 16e.
Historically, Apple has reserved more vivid colors for its non-Pro models, such as the bright pinks and aquamarine options seen in the iPhone 16 series. The introduction of brighter colors in the Pro lineup would mark a notable change in Apple’s design philosophy, suggesting a willingness to cater to a broader audience seeking personalization in their devices
While these color options are still speculative and subject to change as we approach the official launch, the potential inclusion of vibrant hues like Teal and Dark Green could make the pro phones stand out in a crowded market. As always with Apple, official confirmation will come closer to the release date.
The iPhone 17 series is expected to showcase a tweaked design. The biggest change will come to the camera module on the back, where on the Pro and Air models, it will stretch all the way across the rear of the phone. Based on leaked images, it appears the design of the camera plateau will also be a little tweaked, with a bubbly, glossy look.
The iPhone 17 Air featuring a significantly thinner profile compared to its peers. Whereas the regular and pro models will be the same thickness (or slightly thicker), the Air will be much slimmer and lighter. This model could be the top choice for those who want a more comfortable phone to hold in the hand.
Earlier rumors suggested a much more dramatic redesign — but later turned out to be incorrect.
The entry-level model may see an increase in display size from 6.1 inches to approximately 6.3 inches, while the Air model could measure around 6.6 inches. The Pro models will stick with their 6.3-inch and 6.9-inch displays.
One of the most exciting updates is the potential introduction of ProMotion technology across all models, allowing for a smoother scrolling experience with a refresh rate of up to 120Hz. This feature, previously exclusive to Pro models, will enhance user experience significantly by enabling always-on functionality and better video playback
Apple is expected to enhance its camera technology significantly:
The entire iPhone 17 lineup is rumored to be powered by Apple’s next-generation A19 chip, built on a refined 3-nanometer process, promising improved performance and energy efficiency. The Pro models are expected to come with 12GB of RAM, while the standard and Air versions will have 8GB, catering to both casual users and power users alike.
With advancements in connectivity, the iPhone 17 series is set to support Wi-Fi 7, which will provide faster wireless connections and improved data transmission speeds. This enhancement will be particularly beneficial for users engaged in streaming and gaming activities.
Apple is reportedly collaborating with Corning to introduce a new anti-reflective coating that is tougher and more scratch-resistant than the existing Ceramic Shield. This upgrade aims to enhance screen durability, addressing concerns about wear and tear over time.
While pricing details remain speculative, it’s likely that Apple will maintain similar price points as the iPhone 16 series. The anticipated starting prices could be around:
Pre-orders are expected to commence shortly after a September 2025 announcement, with shipping likely starting a week later.
The iPhone 17 lineup promises substantial upgrades across design, performance, camera technology, and connectivity features. As Apple continues its tradition of innovation, the anticipation surrounding these devices highlights their potential impact on the smartphone market in 2025. With significant enhancements expected across all models, Apple fans have much to look forward to later this year.
When it comes to the best smartphone battery life, nothing beats the iPhone 17 Pro Max. That’s the judgement of a comparison of 35 smartphones from a range of companies. But the Apple model that comes in second might surprise you.
Not a single Samsung model showed up on the Top 10 list, but OnePlus did fairly well.
Seven out of the ten bestselling smartphones in 2025 were iPhones, reports a market research firm, including all of the top four. But it’s not a Pro model that was the No. 1 seller, nor was it the cheapest. It was the base iPhone 16.
Those strong sales powered iPhone to the top of the global market overall. Apple outsold all rival smartphone makers last year, according to a separate report.
Despite a steep rise in NAND and RAM prices, Apple will supposedly not increase iPhone and Mac prices. Instead, TF International analyst Ming-Chi Kuo believes Apple will take the hit to its gross margins to increase market share.
The supply-crunch has already forced Apple to negotiate prices with its vendors every quarter, rather than the usual six-month cycle.
There’s a fun way to personalize your iPhone 17 Pro: tiny stickers around the camera. Social media is blowing up with pictures from people showing off how cool their handset looks with the new decorations.
The trend may have started in Korea, where it’s part of ponku — personalizing phones, cases, laptops, etc., with stickers. A recent iPhone 17 Pro ad made by a Korean wireless carrier certainly added fuel to the fire.
2025 was a busy year for Apple. The company launched multiple new products, some of which pushed its lineup forward in meaningful ways. However, others left plenty to be desired. Looking back, it’s clear that Apple delivered both standout successes and some head-scratching misses.
Here’s a look at the best and worst Apple products of 2025 — the ones that got everything right, and the ones that missed the mark completely.
The new iPhone setup process gets easier every year. These days, you only need to do a few things to transfer all your old iPhone data to a new one. Still, certain tips and tricks can smooth the way.
The hot new tip this year is that you can directly transfer data from your old iPhone to your new one using a cable. Plus, other time-honored iPhone setup tricks will help things run smoothly. Here’s how to set up your new iPhone the right way.
If you’re strongly tempted by an iPhone 17, but haven’t yet found a reason to make the jump, then you must not realize how amazing the phone’s new Center Stage selfie camera is. It’s my favorite feature of Apple’s latest smartphones because it makes video calls so much easier on me, and smoother for the people I talk to.
Even better: The base model iPhone 17 gets this great feature, not just the Pro variants.
Apple’s next budget iPad refresh could introduce a big performance boost. It will reportedly use the A19 chip, the same SoC that’s found inside the iPhone 17.
Additionally, the tablet will switch to Apple’s in-house N1 chip to handle Wi-Fi and Bluetooth connectivity.
The iPhone 17 Pro Max is Apple’s flagship phone. But in popular YouTuber MKBHD’s yearly Smartphone Awards 2025, the iPhone 17 bagged the Phone of the Year award, beating its siblings and Android rivals.
The iPhone Air and iPhone 16e also won three more awards in different categories.
Despite its age and stiff competition from Android flagships, the iPhone 16 was the bestselling smartphone in the world in the third quarter of 2025. More impressively, a new report from Counterpoint Research indicates iPhones bagged the top four slots.
Even the iPhone 17 Pro Max, which launched toward the end of the quarter, made the list.
Apple may ship a whopping 247 million iPhones in 2025 thanks to the “phenomenal success” of iPhone 17. The new iPhones have also led to Apple reclaiming its lost market share in China.
Post the launch of iPhone 17, Apple grabbed 20% market share in China, “miles ahead of the competition,” says an IDC report.
Apple’s Black Friday deals are now live on the Apple Store. The promotion runs from November 28 through December 1.
Depending on the device you purchase, you can get up to a $250 Apple Gift Card.
Apple will reportedly surpass Samsung to become the world’s largest smartphone maker this year. The strong sales of Phone 17 will help the company reclaim the crown in more than a decade.
Strong consumer interest in the new iPhones has led to double-digit growth in sales, which will make this achievement possible.
As Black Friday 2025 rolls in, Apple fans and deal hunters are looking to save some cash on iPhone. We’re here to help by pointing you to savings on a variety of models.
And speaking of helping, we can also explain why you’re struggling to find big discounts on the iPhone 17 series.
The iPhone 17’s new N1 wireless chip brings a significant boost in Wi-Fi speeds. Tests conducted by Ookla show the newer iPhone models pulling faster speeds over Wi-Fi than their predecessors.
Based on the test data, the iPhone 17 pulled 40% faster Wi-Fi speeds than the iPhone 16.
Apple’s 2026 iPhone 18 lineup appears set to receive a significant camera upgrade, with all models including the first foldable iPhone expected to feature 24-megapixel front-facing cameras, according to a new report. The rumor of a better selfie camera came up with the iPhone 17 lineup, too, but didn’t materialize.
Getting an iPhone case has never been more important with the new iPhone 17 Pro and iPhone Air models seemingly quite susceptible to scratches. Fortunately, deals save you up to 26% on the full range of official Apple cases for the new models: bumper case, silicone case and clear case (just not TechWoven).
An iPhone case is always a good idea, especially with these deals. But don’t delay — the savings are available for a limited time.
Low demand for the super-slim iPhone Air in markets outside China led Apple to drastically cut its production orders, according to a new report. But the company is increasing assembly for other iPhone 17 models due to high demand.
The report comes after the iPhone Air sold out within minutes of preorders opening in China last week. After the initial buzz faded, demand appears to have dropped off
Apple shipped 58.6 million iPhones and captured 18.2% of the global smartphone market, the company’s “best results ever in a July quarter,” according to new data from the International Data Corporation. The iPhone nearly matched Samsung’s 19% market share.
Demand for innovation, like new artificial intelligence features, plus aggressive trade-in programs, helped fuel the surge, despite tariff woes, IDC said.
Apple will expand Emergency SOS via satellite on the iPhone and Apple Watch Ultra 3 to Mexico later this year.
The feature will enable iPhone and Apple Watch users in Mexico to contact emergency services outside mobile network coverage.
Apple’s iPhone 17 lineup has taken China by storm, with first-day sales reportedly far outpacing the iPhone 16.
In the first week alone, Apple moved an estimated 1.03 million iPhone 17 units — a massive 47% jump over its predecessor.
iOS 26.0.1 and macOS Tahoe 26.0.1 launched on Monday, bringing a range of bug fixes to the major operating system upgrades introduced earlier this month. That includes taking care of multiple issues in the new iPhone 17 series — some quite serious.
In addition, iPadOS 26.0.1, watchOS 26.0.2, tvOS 26.0.1 and visionOS 26.0.1 all went to users on Monday.
Apple officially addressed the iPhone 17‘s Scratchgate issue. It says the problem isn’t due to the new glass-and-aluminum design, blaming worn-out MagSafe risers and chargers in retail displays instead.
iPhone 17’s Scratchgate controversy surfaced just days after it went on sale, sparking widespread concern among early buyers.
A new screen protector company offers iPhone users something they’ve never had before — the ability to showcase personalized artwork directly on their device’s Screen Skinz screen protector while maintaining full functionality during use. Thanks to tech magic, the artwork only shows when the handset’s screen is locked.
“Screen Skinz lets users proudly highlight their favorite team or character with the confidence that a premium tempered glass screen protector has them covered,” said RaShaun Brown, co-founder of Screen Skinz. “With Screen Skinz, your phone has protection when you need it and personality when you want it.”
In its iPhone 17 teardown, the iFixit team provides a detailed explanation of why the iPhone 17 Pro scratches so easily. They brought in a materials scientist to get to the heart of what’s causing Scratchgate — and explain how Apple might have avoided the problem.