Apple Music and Apple TV just had their biggest month ever. That strong streaming performance added to a banner year for the collection of products that go under the heading of Apple services.
“2025 was a record-breaking year for Apple Services, marked by remarkable growth, global expansion, and continuous innovation,” said Eddy Cue, Apple’s senior vice president of services.
Apple Music and Apple TV both broke records in 2025
While iPhone, Mac and other hardware get most of the attention from consumers, Apple services is the fast-growing part of the company. It includes offerings such as Apple Music, Apple TV, Apple Arcade, iCloud, Apple Fitness+, Apple News+, Apple Pay and the App Store. These are all designed to deepen engagement across Apple’s ecosystem and keep customers coming back for more devices.
On Monday, Eddy Cue touted what a strong year his department enjoyed in 2025.
“Apple TV eclipsed all prior viewership records in December 2025, while Apple Music reached all-time highs in both listenership and new subscribers,” he said in a statement Monday.
App Store and Apple Pay stay strong
The App Store is critical to iPhone users, as it’s the way they get software. It’s been a huge success since its launch in 2008, and it continued to thrive in 2025.
“The App Store alone saw over 850 million average weekly users globally, with developers earning over $550 billion on our platform since 2008,” said Cue.
Apple Pay is a secure digital wallet that lets users make fast, contactless payments in stores, online and in apps using their iPhone, Apple Watch or other Apple devices. It’s another hit for the company.
“Purchases made through Apple Pay significantly outpaced the overall growth in consumer spending levels during the peak holiday shopping period in November and December,” Cue said.
And it helps customers in other ways: eliminating “well over” $1 billion in fraud, while generating more than $100 billion in incremental merchant sales globally, according Cue.
Ed Hardy has been writing full-time about tech for 25 years, and using it for much longer than that. His intro to Apple was a Macintosh Classic II (which he still has), but now he uses a 13-inch iPad Pro as his primary computer. He’s written for NotebookReview, TabletPCReview, and Brighthand, as well as other sites.
