“I am proud to say that we just had a quarter for the record books,” Apple CEO Tim Cook said during Thursday’s earnings call, before rattling off numbers that surprised Wall Street analysts — in a good way.
The highly successful quarter was also one for the stat geeks. Apple racked up several all-time highs during the quarter (technically Apple’s Q1 2026). From overall revenue (a new all-time high!) to customer satisfaction ratings (through the roof!), the numbers Apple put up during the 2026 holiday quarter will blow your mind.

If you’ve used iPhones and digital cameras for years, chances are older images in your photo library don’t quite hold up anymore — but an image upscaler like Aiarty Image Enhancer can help.
Early iPhone shots, low-light photos, scanned prints and older, low-resolution images often look soft, grainy or blurry on today’s large, high-resolution displays. Aiarty Image Enhancer, available for Mac and PC, is designed to solve exactly those problems.
It’s a focused, AI-powered photo enhancement application that prioritizes speed, simplicity and natural-looking results — without subscriptions or complicated editing tools. And for a limited time, you can get a great deal on it.

Apple CEO Tim Cook spoke publicly for the first time Thursday about the collaboration with Google that will upgrade the Siri voice assistant with Gemini AI. He emphasized that the new Siri will “maintain our industry-leading privacy standards.”

Cook also said Apple will continue to develop its own artificial intelligence models, even as it uses Google’s.

Apple broke all kinds of revenue records during the critical holiday quarter, the company said Thursday, including setting an all-time quarterly high of $143.8 billion. The shockingly good revenues led to sky-high earnings per share that blew past Wall Street’s lofty expectations. And Apple gave the iPhone much of the credit.
“Apple is proud to report a remarkable, record-breaking quarter, with revenue of $143.8 billion, up 16 percent from a year ago and well above our expectations,” said Apple CEO Tim Cook in a press release. “iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment, and Services also achieved an all-time revenue record, up 14 percent from a year ago.”

After years of rumors, Apple finally unveiled the second-generation AirTag on Monday. At first glance, it looks identical to the original, but the similarities end there.
From improved tracking precision to a louder speaker, AirTag 2 builds on its predecessor in every way.

Apple just paid $2 billion for Q.ai, an AI company with technology that could dramatically enhance the Siri voice assistant. It’s a stealth-mode Israeli artificial intelligence startup that develops advanced technologies to improve human/computer communication beyond basic speech recognition.
It’s the second largest acquisition in Apple history.

January 29, 1990: Apple CEO John Sculley appoints Michael Spindler as the company’s new chief operating officer.

Nicknamed “The Diesel” on account of his work ethic, Spindler’s new job continues his upward trajectory at Apple. Three years later, he will become CEO.

Apple just gave new subscribers an extended opportunity to try its music streaming service, offering three months of Apple Music completely free. The promotion to get three months of Apple Music free — which runs through February 24 — greatly expands the standard one-month trial period.
The new offer coincides with Apple’s sponsorship of the upcoming Super Bowl halftime show with musical act Bad Bunny.

With the launch of Apple Creator Studio Wednesday, Apple also updated its suite of productivity apps otherwise known as iWork. That’s Keynote, Pages and Numbers, which were always free and are now “freemium.” Some features will only work for Creator Studio subscribers, but others work for anyone using free versions of the productivity apps.

Seven out of the ten bestselling smartphones in 2025 were iPhones, reports a market research firm, including all of the top four. But it’s not a Pro model that was the No. 1 seller, nor was it the cheapest. It was the base iPhone 16.

Those strong sales powered iPhone to the top of the global market overall. Apple outsold all rival smartphone makers last year, according to a separate report.

Spendify is a personal finance app that helps you track and plan your spending. The new AI tool turns a tedious and sometimes overwhelming task into something extremely manageable. It can even help you identify ways you’re unknowingly wasting your hard-earned cash.
With a lifetime subscription to Spendify, you get long-term access to tools that help you understand where your money goes and how to improve your habits. And the savings start now: Lifetime access to Spendify is on sale now for just $29.99 (regularly $180).

An AirTag 2 teardown video reveals Apple’s second-gen AirTag packs major internal changes. From the outside, though, the tracking tag looks identical to its predecessor. 
Internally, Apple has used a thinner PCB and revamped the speaker assembly to make it louder. The latter will also help avoid unwanted tampering with the tag.

Apple just launched the long-awaited new version of its AirTag. The upgraded tracking tag is easier to find, with much longer range when using either a Bluetooth or Ultra Wideband connection from your iPhone. It also includes a louder, shriller speaker.

I put the improvements in the AirTag (2nd generation) through real-world testing for this hands-on review.

The iPhone’s Live Captions feature generates subtitles of any media playing on your device or heard by its microphone. Powered by the Neural Engine in Apple’s custom silicon, the ability to convert words from music, videos and real-time conversations into text on the fly is a boon to many users in many situations.
If you’re hard of hearing, for instance, the ability to see instant captions on the screen is a game-changer. Or, if you don’t have headphones when you’re sitting in bed late at night and your partner is asleep — or you’re in any situation where you don’t want to make noise, like on the bus or in an office — you can turn on Live Captions to get subtitles.
The applications are endless and exciting. Here’s how to use Live Captions on your iPhone.

January 28, 1978: Apple Computer occupies Bandley 1, its first custom-built office, giving the company a bespoke business center to house its growing operations in Cupertino, California.
A full 15 years before 1 Infinite Loop, and almost four decades before Apple Park’s stunning “spaceship” HQ  landed, 10260 Bandley Drive in Cupertino becomes the first purpose-built, permanent headquarters for the newly founded company.

If you come across a live concert recording, a demo track or an indie song that’s not already in Apple Music, you can add it to your Apple Music library really easily. It’s simple to upload music to Apple Music and, in fact, you don’t even need an Apple Music subscription — just a computer and your iPhone.
Adding music to your library manually used to be the only way to listen to music on your computer, way back before the iTunes Music Store made paid downloads popular and Apple Music entered the streaming area. Even after 25-plus years, Apple still supports the feature — and thankfully so, because I use it all the time.
It’s the top reason why I don’t use Spotify. While Spotify technically supports custom music as well, it’s a convoluted and clunky process. On Apple Music, it’s dead simple to add your own tracks and only takes minutes. All you need is a Mac or a Windows 10 PC with iTunes.
Here’s how it works — keep reading or watch our quick video. 

Apple released significant updates to Final Cut Pro alongside the debut of Apple Creator Studio software bundle for creatives Wednesday. And in a new feature story, it showed how video director, dance choreographer and Blackpink collaborator Kyle Hanagami uses new AI-powered tools for video editing.

If you want a screaming-fast iPad Pro with a gorgeous, 13-inch screen, consider this refurbished M4 model. Released in 2024, it delivers the goods when it comes to working (and playing) at home, in the office or on the go.
Plus, it’s on sale for just $899.99 — while our limited inventory lasts.

Despite a steep rise in NAND and RAM prices, Apple will supposedly not increase iPhone and Mac prices. Instead, TF International analyst Ming-Chi Kuo believes Apple will take the hit to its gross margins to increase market share. 
The supply-crunch has already forced Apple to negotiate prices with its vendors every quarter, rather than the usual six-month cycle.

The first new Sonos hardware product in over a year is the Sonos Amp Multi, a professional-grade multi-channel streaming amplifier designed specifically for large-scale residential audio installations, the company said Tuesday.
“Sonos Amp is the most widely used two-channel streaming amplifier in residential installation because it’s powerful, dependable, and intuitive,” said Tom Conrad, CEO of Sonos. “Amp Multi takes that same philosophy and applies it to larger systems. It makes ambitious designs more efficient to build and install, and easier to live with.”
The announcement marks a significant expansion of Sonos’ product lineup into the custom integration market, targeting professional installers rather than typical consumers. And it’s the first hardware to come out in a while following shakeups at the company.

The Apple Watch doesn’t just count your steps — its three Activity rings track different levels of energy you burn throughout the day. And the perpetual challenge to “close your rings” provides a motivational push that gamifies fitness.

Apple’s smartwatch gives you a bunch of options for customizing your Activity rings (and for taking a break when you need it). You can set different goals for each ring for different days of the week to fit your workout schedule. When you want a rest day or if you fall ill, you can take up to a month-long break without losing your streak.

If you’re all-in on the fitness tracking, you can add widgets that show your rings on your Apple Watch face and widgets on your iPhone. Or, on the other hand, if you find it all a bit annoying, you can turn off all the notifications so they won’t bother you anymore.

Here’s everything you need to know about the Apple Watch’s Activity rings.

January 27, 2010: After months of rumors and speculation, Apple CEO Steve Jobs publicly shows off the iPad for the first time. Aside from the name, which some people joke sounds like a female sanitary product, the first-generation iPad immediately earns critical acclaim.

“The last time there was this much excitement over a tablet, it had some commandments written on it,” The Wall Street Journal quips.

When it goes on sale a few months later, the first-gen iPad quickly becomes Apple’s fastest-selling new product ever.

The OhSnap Mcon mobile gaming controller magnetically attaches to an iPhone to add joysticks, buttons, triggers and a D-pad. It’s very portable and uses an innovative design that includes flip-out grips for more comfortable play.
OhSnap unveiled the Mcon a year ago, and it finally reached customers on Tuesday.

Get set for Apple to report boffo results from its latest financial quarter on Thursday. Wall Street expects Apple’s earnings report to reflect a record-breaking holiday season, with analysts anticipating significant growth driven by strong iPhone 17 demand.
Revenue may be up as much 11% year over year. Apple hasn’t seen revenue growth that strong since 2022. This should lead to truly stellar earnings per share.

I finally figured out the perfect set of controls to assign to the iPhone’s Action button. I created a shortcut that cleverly combines the two controls I want to use it for.
The Action button can toggle the flashlight, mute audio, toggle an accessibility feature, open the camera, start translation, run any shortcut of your choosing and more. It’s so open-ended that figuring out what to use it for can trigger decision fatigue. 
Don’t panic — I discovered what you should use the iPhone’s action button for. And I’m sharing the shortcut, which combines two actions into one elegant system, so you can use it, too.