May 22, 1997: Apple spins off its Newton division, creating an independent company to manage the line of personal digital assistants. Newton Inc.’s first job? Selling the MessagePad 2000 PDA, the best Newton device yet.
Apple also gave Newton Inc. a mandate to develop new technologies and market existing ones. “We have a solid business plan and a strong management team in place to optimize the value of Newton technology for corporate users and take Newton technology into a new era,” says Sandy Benett, former vice president of Apple’s Newton Systems Group and chief operating officer of the new venture.
Instead, it turns out to be the beginning of the end for the ahead-of-its-time Apple PDA.
May 21, 2010: Apple quietly ends its award-winning “Get a Mac” ad campaign. Debuting in 2006, the ads starred actor
May 20, 1988: Apple launches AppleLink Personal Edition, a user-facing online service that lets customers connect using a Mac-style user interface.
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May 19, 2001: Apple revolutionizes the world of computer shopping by opening its first two Apple Stores. Located in Tysons Corner, Virginia, and Glendale, California, the new outlets represent the culmination of a long-term dream for Apple.