Remember back in the early 2000s when Apple opening a brick-and-mortar store in prime real estate locations seemed as crazy a gamble as Apple deciding to create its own mobile phone? Very few people would admit so now — particularly Apple’s rivals like Samsung and Microsoft which have followed the Apple Store example with their own surprisingly similar retail outfits.
In an attempt to stop others from copying the slick, high fashion minimalism of its Apple Stores, Apple has secured a court ruling allowing it to register the layout of its retail stores in the European Union as a trade mark — extending the intellectual property status that it already carries in the U.S.