Tim Cook says Apple tries to not collect data: ‘You’re not our product’



The second part of Tim Cook’s interview with Charlie Rose is scheduled to air tonight on PBS, and as a teaser the show has released a short video of the CEO explaining that Apple’s stance on user privacy and company transparency is basically to never become like Google.

“You are not our product,” says Cook. “I think everyone has to ask, ‘How do companies make their money?’ Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried and you should really understand what’s happening with that data.”

Watch the three-minute clip below:

You can catch our full recap of Part 1 here. The second part of the interview — discussing privacy, data, Apple Pay and more — airs tonight on PBS.

  • Michael S

    And with one sentence, Tim Cook earns my business for Apple for the next several years. “You are not our product,” should be emblazoned on the front door of every Apple Store.

    • RBR


    • Liquid Wolverine

      I actually like when he said, follow the money.

  • JimmyBobb

    This whole interview with Cook has been excellent. He exemplifies the culture at Apple, particularly in this clip, but throughout what I’ve seen so far.

  • RBR

    I miss Steve Jobs, but the more that I listen to Tim Cook the more I can understand why he is capable of leading Apple; he isn’t a shrinking violet.
    “You are not our product” – that’s what I need to hear.

  • Van Steel

    This is one on the reasons why I’m getting an iPhone. I’ve been with Google for a long time, and have been getting more and more uncomfortable with how much they know about me.

  • Karl

    Tim Cook, my hero

  • More is the pity. Apple is absolutely indifferent to its customers. they don’t care 2 cents for their customers. As a long time Apple user, I have seen Apple’s care and interest in its customers decline to almost nothing. You are invisible to them. Good for your privacy perhaps….even though Apple joyfully lets OTHER apps collect every scrap of available information about users. So this conversation between a cardboard box and an empty suit seems a bit ironic.