Parodies of Jony Ive and Apple’s rarefied advertising are nothing new, but you rarely get to watch a spoof featuring a comedian as talented as Sacha Baron Cohen.
To promote his new movie The Brothers Grimsby, the creator of Ali G, Bruno and Borat recorded a spot-on Apple parody, which shows that — despite the many who have aped it in the past — there’s still mileage in poking some good-natured fun at Apple’s way of selling us on its latest revolutionary products.
Check it out below.
