The will-they-won’t-they drama involving Apple and Kia’s possible team-up to build an Apple car is on again.
Shares in the automaker rose by up to 8.1% Friday, after rumors abounded that there is still a chance that they will work with Apple on an electric vehicle. Even if it turns out to be a slightly different vehicle to the one some are expecting.
A deal between Foxconn and Fisker might eventually lead to Apple having its self-driving car produced by the same company that assembles iPhones.
Electric vehicle-maker Fisker agreed on Wednesday to team up with Foxconn to develop a “breakthrough electric vehicle.” Foxconn will manufacture the car.
Benjamin Lyon left Apple after being with the company for 21 years. He worked on a variety of products, but most recently he’d been a senior director in the team working on the Apple Car.
But he’s going to go be a rocket engineer instead.
Apple’s talks with Nissan about collaborating on an electric car may have fizzled, the Financial Times reported Sunday.
Welcome, Apple…. Seriously.
That, in essence, seems to be the message from Volkswagen chief exec Herbert Diess in a recent interview, responding to rumors about the Apple car.
“The car industry is not a typical tech sector that you could take over at a single stroke,” Diess said in a recent interview with German newspaper Frankfurter Allgemeine Sonntagszeitung. “Apple will not manage that overnight.”
When it comes to iPad Pro, bigger would be better. And when it comes to iPhone 12 mini, smaller was definitely not better – at least from a sales perspective.
Get those perspectives in this week’s top opinion/analysis pieces from Cult of Mac Magazine. Then enjoy the rest of the week’s top Apple news, how-tos and reviews. It’s all free and ready to download and read on your favorite iOS device.
P.S. After weeks of Apple car rumors, don’t miss our thought experiment that explores five ways Cupertino could shake up our ideas about automobiles.
Apple’s rumored electric vehicle could be just a nice luxury item that appeals to Apple fans with a lot of disposable income, similar to the HomePod or AirPods Max — but far more expensive. Or it could alter the automotive experience in a far more profound, Apple-esque manner.
I’d bet on the latter option. Apple doesn’t do things by halves. Steve Jobs famously stated that he wanted to build a personal computer that would put a ding in the universe. The iPhone, Apple Stores, the Apple Watch, iTunes and the App Store — those all changed the way that we use technology on a regular basis. They solved a bigger problem than just giving us a nice, Apple-branded version of an existing product to play with.
If Apple makes a car, it will likely remake the way we think about cars. Here are five ways Cupertino could do that.
Nissan is the latest automaker mentioned as a possible manufacturing partner to produce the rumored Apple car.
Makoto Uchida, Nissan’s CEO, was asked about teaming with Apple at a press conference Tuesday. Uchida responded that Nissan should be looking to “work with companies that are knowledgeable, with good experience, through partnership and collaboration,” according to The Wall Street Journal.
That’s not exactly a “yes,” but it’s certainly not a “no,” either.
Apple Car on-road testing increased substantially in 2020. The number of miles driven went up 2.5 times. It’s another sign the company is getting more serious about its self-driving vehicle.
According to the latest news, talks between Hyundai and Apple may have stalled. Still, if things start up again, the South Korean automaker’s E-GMP platform could be key to Apple’s ambitions to build an electric vehicle.
Hyundai’s promising E-GMP platform has a lot to love.
