What it will take to push Apple to $4 trillion

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Apple MacBook cash dollars money
Apple will be at a $4 trillion marker capitalization before you know it. Here’s why.
Photo: Ed Hardy/Cult of Mac

Two monumental events happened this week. Apple became the first U.S. company to be worth an astonishing $3 trillion. And a day later came the official end of BlackBerry — a series of phones that once dominated the market.

The collapse of BlackBerry is proof that today’s winners aren‘t inevitably tomorrow’s. While in the coming years Apple could become the first company to reach $4 trillion, it also could start down a path that ends in failure.

Here’s some of what Apple will do so it doesn’t end up like BlackBerry.

Smackdown: M1 MacBook Pro vs. $15,000 Mac Pro [The CultCast]

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The CultCast: M1 MacBook Pro vs. Mac Pro: The results will shock you!
The results will shock you!
Photo: Killian Bell/Cult of Mac

This week on Cult of Mac’s podcast: Just how well does a new $3,500 M1 Max MacBook Pro perform against a $15,000 Mac Pro that’s only two years old? The results from the latest tests and benchmarks are simply insane.

Also on The CultCast:

  • Apple plans to make a totally autonomous car — with no steering wheel or pedals! And it might show up by 2025.
  • Leander’s Cult of Mac, 2nd Edition coffee table book is on sale for just $9.99.
  • And our favorite TV shows in an all-new “What We’re Into” segment.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video livestream, embedded below.

Apple aims to build self-driving car with no steering wheel

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Apple reportedly wants to eliminate the steering wheel and pedals from its autonomous vehicle.
Apple reportedly wants to eliminate the steering wheel and pedals from its autonomous vehicle.
Photo: Samuele Errico Piccarini/Unsplash CC

Apple is reportedly committed to making a car capable of driving completely autonomously. The new head of the project won’t be satisfied with a vehicle with only limited capabilities.

The car might not need a steering wheel or pedals at all. And it could be on the road by 2025.

Apple Watch software chief tapped to drive Apple Car project

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Apple executive Kevin Lynch
Apple has tapped Apple Watch software chief Kevin Lynch to run the Apple Car project.
Photo: Apple

On the heels of Apple VP Doug Field’s departure as chief of the Apple Car project for a role at Ford, Cupertino has named longtime Apple Watch software head Kevin Lynch its new exec in charge of Project Titan. That’s the code name for the company’s self-driving electric car effort.

Cupertino reportedly selects Apple car parts suppliers

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That's the signpost up ahead - your next stop, the Apple Car. The Apple Car is way down the highway. But Apple has the pedal to the metal.
The Apple Car is way down the highway. But Apple has the pedal to the metal.
Photo illustration: Cult of Mac/Wikipedia CC

Apple resumed development of its autonomous electric vehicle on its own after failing to secure a major automotive partner, according to a new report. Cupertino supposedly is in touch with global auto parts manufacturers, indicating selection of a supplier(s) could be imminent.

Top Apple car exec hits off-ramp, heads for Detroit instead

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That's the signpost up ahead - your next stop, the Apple Car. The Apple Car is way down the highway. But Apple has the pedal to the metal.
The man reportedly running Apple car development has taken an exit.
Photo illustration: Cult of Mac/Wikipedia CC

Development of an Apple car just hit another speed bump. Doug Field, who’d reportedly been managing the project, just left to join the Ford Motor Company.

This is surely a blow to Apple’s secretive automotive efforts. And the company was already multiple years away from having anything to put in a showroom, according to the latest leaks.

F**k you! How Tim Cook responded when Elon Musk demanded his job

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Elon Musk
Tesla’s Elon Musk allegedly once demanded to become Apple CEO. It didn’t go well.
Photo: NORAD and USNORTHCOM Public Affair/Wikipedia CC

Many people think Apple’s refusal to buy Tesla when the car-maker was struggling was a serious mistake. But it turns out there might have been a previously unknown condition of the deal that made Apple immediately end negotiations: Tesla’s Elon Musk reportedly wanted to become Apple CEO.

Elon Musk takes a couple of digs at Apple during Tesla earnings call

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Elon Musk
Hasn't always been nice about Apple in the past.
Photo: NORAD and USNORTHCOM Public Affair/Wikipedia CC

Elon Musk took a couple of potshots at Apple during Tesla’s Monday earnings call. The Tesla and SpaceX boss started by claiming that Apple uses more cobalt in its batteries than Tesla. He later on talked about “walled gardens” in tech, and fake-coughed while saying Apple’s name.

This isn’t the first time that Musk, who currently has a net worth of $160 billion, has dissed Apple.