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Apple takes over Bill Graham Auditorium ahead of WWDC

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Mo money, mo problems.
WWDC is nearly here.
Photo: Milo Kahney/Cult of Mac

There are only a few days left before Apple unveils its biggest software updates of the year during its WWDC 2016 keynote, and the final preparations are underway.

Apple’s iconic logo was just placed on the side of the Bill Graham Civic Auditorium in San Francisco where Tim Cook and company are expected to announce some huge features coming to iOS, Mac, Apple Watch, Apple TV, and more.

Cult of Mac got an early look at Apple’s decorations for the event which construction crews are still working on.

Check it out:

Ex-Apple ad man Ken Segall talks Apple and simplicity [Podcast interview]

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Author Ken Segall worked in advertising with Steve Jobs for more than a dozen years. His new book is called Think Simple.
Author Ken Segall worked in advertising with Steve Jobs for more than a dozen years. His new book is called Think Simple.
Photo: Doug Schneider Photography

Ken Segall is a former Apple ad man who worked closely with Steve Jobs for more than a dozen years. Segall is the guy who put the “i” in iMac and worked on the famous “Think Different” campaign.

The big lesson he learned from Steve Jobs was keeping things simple. But easier said than done. How exactly do you keep things simple?

Segall went out and found 40 business folks who keep things straightforward. His new book based on those interviews is called Think Simple:How Smart Leaders Defeat Complexity.

In a new podcast, Kahney’s Korner, Segall talks about some of those lessons, how Steve Jobs kept things uncomplicated and about how Apple is doing these days without him.

This episode of Kahney’s Korner is supported by TunnelBear, an award-winning service that gives you fast and private access to the internet.

iPhone 7 may come in new ‘deep blue’ color option

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Screen Shot 2016-06-10 at 15.37.18
What the iPhone 7 might look like in “deep blue.”
Photo: Macotakara

Apple’s upcoming iPhone 7 series will be available in a new “deep blue” color option, according to “reliable” supply chain sources. Space gray is expected to get the chop for this year’s model, but the other traditional color options in the iPhone lineup will stick around.

Nancy Pelosi: The U.S. government invented the iPhone

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Why Salesforce chief gave up AppStore.com for Apple
Steve Jobs? Wasn't he the guy who helped the government invent the iPhone?
Photo: Ben Stanfield/Flickr CC

Apple may be one of the world’s profitable tech company, but you know who invented its biggest single product, the iPhone? If you’re House Minority Leader Nancy Pelosi, the answer is simple: not Steve Jobs, Jony Ive or any combination of Apple employees — but rather the federal government.

Check out the video below.

Apple’s endless battle with Samsung could rage on for years

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samsungvapple
Who would've thought such small devices could trigger such a big war?
Photo: Killian Bell/Cult of Mac

Holy timewarp, Batman! Despite already being five years old, the U.S. Department of Justice has suggested that the Samsung vs. Apple patent case could continue to rage for at least a few more years — by recommending that the Supreme Court return the case for yet more examination.

By asking the Supreme Court to overturn an appeals court ruling in favor of Apple, the D.O.J. is basically asking that Apple’s current damages award (which stands at $548 million) be reassessed.

MacBook Pro concept shows how useful an OLED touchpad will be

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Siri might even find a new home on the OLED touchpad.
This is what the new MacBook Pro may look like.
Photo: Martin Hajek

Apple might not unveil a radically redesigned MacBook Pro at WWDC next week, but thanks to artist Martin Hajek we’ve got the next best thing: concept images.

Cult of Mac’s favorite concept artist has created a series of mockups that show just how awesome it will be when Apple adds an OLED touchpad to the MacBook Pro. While last week’s spy photos gave us an early look at the new MacBook Pro’s frame, Hajek’s images show how the OLED touchpad could automatically change based on the apps you’re using.

Take a closer look at the rumored MacBook Pro OLED touchpad:

iMessage may be about to cross the Android divide

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Your Android friends may soon get blue chat bubbles too.
Your Android friends may soon get blue chat bubbles too.
Photo: Ste Smith/Cult of Mac

Apple’s iMessage platform may soon be available on products that aren’t designed in Cupertino.

iMessage is set to get its first-ever app for Android, according to a new report citing a “source familiar with the company’s thinking.” If so, it sounds like it could spell trouble for Facebook Messenger and Google’s new messaging app, Allo.

Thieves use Apple Store uniform to steal $16,000 worth of iPhones

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All it takes is a blue shirt to bypass Apple security.
All it takes is a blue shirt to bypass Apple security.
Photo: Lyle Kahney/Cult of Mac

Apple may want to rethink its permanent blue uniform strategy after thieves pillaged an Apple Store in New York in broad daylight last week.

Two teenage thieves reportedly pulled off an iPhone heist without employees ever noticing because they were dressed similar to Apple’s staff, says the police.

The week’s best Apple deals: free classes, free headphones and more

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Update your fancy wrist computer to the latest watchOS.
Update your fancy wrist computer to the latest watchOS.
Photo: Ste Smith/Cult of Mac
With WWDC 2016 just days away, you’d be right to hesitate at buying new Apple gadgets this week. But with experts expecting more new software than hardware, rest assured that these great deals and freebies will still look good next week. Read on for free headphones, free classes at the Apple Store, and more in this week’s best Apple deals.

Sleek skins give your MacBook the marble look

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Use UNIQFIND for a unique look.
Photo: UNIQFIND

When you’ve owned a lot of Apple devices, aluminum starts to look a little… boring. But not when you slap a UNIQFIND skin on it.

For as little as $25, these sleek wraps and cases make your MacBook, iPhone, or iPad look like it was made out of marvelous marble.

Siri unleashes her inner khaleesi for fiery WWDC answers

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Sorry, Alexa: Siri still the most widespread AI assistant
Tell me your WWDC secrets or I'll throw you in the dungeons of the Red Keep!
Photo: Ste Smith/Cult of Mac

Apple’s big keynote for WWDC is just a few days away, but if you want some hints about what the company will unveil, just ask Siri.

Apple’s digital assistant won’t spill the beans on iOS 10 or macOS, however asking her questions like “What will happen at WWDC?” currently cause Siri to unleash some hilarious responses that are straight out of Game of Thrones.

Take a look at some of these funny answers:

Apple pays tribute to the beautiful game in new ad

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soccer
Are you ready for Euro 2016?
Photo: Mxmystro/Flickr

The Euro 2016 soccer football championships are set to kickoff tomorrow in France and Apple is marking the occasion with yet another “Shot on iPhone” ad that will make you feel weepy with love for the beautiful game.

Apple’s ad for the biggest football tournament outside the World Cup features pictures and videos of kids playing football around the world with Little Simz inspirational song “Wingz” in the background.

Check it out:

Secret prototype car caught Steve Jobs’ eye

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V-Vehicle-sketch
Design changes for the V-Vehicle based on Steve Jobs' advice.
Photo: Bryan Thompson/The Guardian

Steve Jobs may not have been holding the reigns at Apple when the company started working on its first car, but the co-founder and former CEO certainly had an interest in futuristic vehicles.

In fact, back in May 2010, Jobs met with the creators of the secret V-Vehicle prototype — a small, lightweight car powered by gas that was designed to sell for just $14,000.

Why India may not be the China substitute Apple’s hoping for

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Apple supplier is increasing its ability to build masses of iPhones in India
India is a project for the long haul it seems!
Photo: Ste Smith/Cult of Mac

With Apple running into problems in China, it’s been upping its focus on India as another relatively untapped market where Cupertino hopes to expand its market share. But can India, which has a population of 1.25 billion people, really serve as a substitute for China, with its comparative 1.36 billion people?

Not according to a group of Mizuho Securities analysts, who argue that regulatory politics, competition, low wages and lack of carrier support are all obstacles in India which means it will struggle to offset a slowdown in Apple’s China business.

Today in Apple history: Steve Jobs shows off iPhone 3G

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iPhone 3G
The iPhone 3G was a big hit for Apple.
Photo: Apple

thursday_9 In the music industry, they talk about the “difficult second album.” Fortunately that didn’t hold true when it came to Apple releasing its highly successful second-gen iPhone, which it unveiled for the first time on June 9, 2008.

Adding GPS, 3G data and a higher-quality build than its predecessor, the iPhone 3G was arguably just as revolutionary for what it did on the software side. iOS 2 arrived at the same time, and introduced push email, turn-by-turn navigation and, most significantly of all, an App Store — something Steve Jobs had previously been adamant Apple would’t allow.

Check out the debut of the iPhone 3G below.

Woz says that the App Store was Apple’s most important invention

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Steve Wozniak wax sculpture fake eyes
Woz has never been shy about speaking publicly about Apple.
Photo: Madame Tussauds

What does Apple co-founder Steve Wozniak think is the most important product in the company’s history? Nope, it’s not the Apple II, or even the iPhone. Instead, Woz told the audience at this week’s Salesforce TrailheaDX conference in San Francisco that his personal pick is none other than the App Store.

Withings’ futuristic scale measures cardiac health

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The Body Cardio uses PWV to measure your heart's health.
The Body Cardio uses PWV to measure your heart's health.
Photo: Withings

Getting a checkup on the old ticker used to require a visit to the doctor, but thanks to Withings’ incredibly smart new device, soon all you’ll need to do is put your feet on a scale.

The new Withings Body Cardio is trying to completely change the expectations of the modern scale by adding a technology called Pulse Wave Velocity to get a holistic view of your health by measuring your weight, BMI, body composition, and most important of all, cardiac health.

Slack voice calls give you another reason to ditch Skype

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Cult of Mac runs on Slack. Photo: Jim Merithew/Cult of Mac
You can now make calls on Slack.
Photo: Jim Merithew/Cult of Mac

The popular messaging platform Slack is ready to go from text-only to providing voice calls for teams that use the service to communicate.

Starting today, paying teams using the iOS, Mac and Chrome apps will be able to make group calls, giving you one less reason to keep Skype installed on your Mac.

Apple employees agree: Tim Cook is fabulous!

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LOVELOUD
96 percent of Apple employees approve of Tim Cook.
Photo: Jim Merithew/Cult of Mac

Tim Cook’s approval rating among Apple employees continues to be one of the best for CEOs in the U.S. according to a new survey from Glassdoor.

Cook moved up two spots this year in the site’s annual Employee Choice awards, becoming the eighth-highest-rated CEO in terms of approval ratings from anonymous employees. Other notable tech CEOs included in the top 10 include Mark Zuckerberg, Sundar Pichai and Marc Benioff.

Here’s the full rankings:

Apple is making huge changes to how much you’ll pay for apps

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iPhone
Get ready to pay for more app subscriptions.
Photo: Ste Smith/Cult of Mac

Starting next week, Apple will roll out major changes to the App Store that will effect how — and how much — you’ll pay for some of your favorite apps.

In a rare interview ahead of next week’s Worldwide Developers Conference, Apple VP of Marketing Phil Schiller talked about the company’s “renewed focus and energy” on the App Store. He also outlined key changes that will be unveiled during Apple’s WWDC keynote on June 13 in San Francisco.

Among the many changes coming to the App Store are search ads for apps, better revenue-sharing for developers, and new incentives for app makers to switch to subscription-based models.