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Apple hasn’t announced how many iPhone 7 handsets it’s sold yet, but the head of iPhone manufacturer Pegatron is decrying reports of disappointing sales by saying that he is “cautiously optimistic” about how the next-gen smartphone is doing.

“Consumers do not care about what analysts say about the lack of innovative features,” Pegatron chairman Tung Tzu-hsien said — referring to the various reports suggesting that the iPhone 7 hasn’t got enough going in its favor to win over customers on the fence.

The Apple Watch Series 2 may have been a big step forward for Apple’s wearable device, but the company has an even bigger shift planned: Cupertino wants to morph Apple Watch from a fitness tracking device to a full-fledged medical diagnostic tool.

Apple said “Hola Mexico” with a big, bold mural as it opened its first retail store in the country over the weekend.

Many Apple fans queued overnight to be among the first into the new store, which is located in Mexico City’s upscale Vía Santa Fe mall.

If you’re looking to unwind this fine Sunday by sampling the latest App Store delectables for your iOS device, have no fear: Cult of Mac is here to help!

Whether you’re on the hunt for a great new story-driven Batman game or a new travel-planning app, we think you’ll approve of our picks.

Check them out below. You won’t be disappointed.

Despite the high prices, iPhones seem to be designed for replacement on a specific schedule. After a couple of years, the battery life starts to fade (and that’s assuming you didn’t drop the phone and crack the screen before then).

Even Apple’s extended warranty only covers two years. Do you have to pay $649 — at least — for the latest iPhone every two years just to be sure you have a phone that still works? Not necessarily!

This week on The CultCast: After seven days with iPhone 7 and Apple Watch Series 2, we’ll tell you what we love (and don’t) about Apple’s newest gadgets. Plus: Hissgate explained; how to auto-unlock your Mac with an Apple Watch; and, if you’re wondering how to use picture-in-picture mode on YouTube videos in macOS Sierra, we’ll reveal just how to make that happen.

This episode is supported TunnelBear, the simple privacy app that makes it easy to browse privately and enjoy a more open internet. Visit GetTunnelBear.com to get your free TunnelBear today.

Apple has taken big strides to make Siri even greater in recent years, like bringing it to Apple TV and macOS, and opening it up to third-party developers. In that time, Apple’s virtual assistant has also gotten more accurate and more reliable.

But some might say third-party alternatives — particularly those from Google — are still a step ahead, with greater features and more flexibility. So, is Apple doing enough to make Siri just as stellar as Google Now and the new Google Assistant?

Join us in this week’s Friday Night Fight as we go head-to-head over virtual assistants.

Your home’s Wi-Fi could soon be powered by Google, according to a new report that claims the search engine giant plans to get into the router business next month.

Instead of competing head-on with Apple’s AirPort Express, the new Google router will supposedly bring a slew of smart features to the home, allowing users to pair two or more routers together to fix your home’s shoddy Wi-Fi coverage.

Apple Music is starting to look more and more like a record label, and it appears the company plans to double down on artist exclusives with the hiring of former Epic Records executive Scott Seviour.

The hoodie that allowed you to thread your earbuds through a special sleeve near the collar seemed as cool as that first-generation iPod. It was a true technical jacket.

Clothing company SCOTTeVEST makes that hoodie seem as vintage as your great-, great-, great- granddaddy’s buckskin jacket. It’s latest quilted jacket features 29 pockets for all gadgets, including a MacBook, yet keeps the silhouette bulge-free.

iPhone 7 users can finally enjoy uninterrupted audio through the Lightning port, now that Apple has released an iOS 10 update full of bug fixes.

iOS 10.0.2 was made available to all iPhone and iPad owners today, fixing issues with audio, photos and app extensions.

Poor old Samsung: not only did was it forced into rushing out its Galaxy Note 7 by Apple’s iPhone release schedule, or to undergo the humiliation of doing a mass recall of one of its better-reviewed handsets, but now people are poking fun at it, too!

A new parody video from Taiwan shows how the once critically acclaimed Note 7 can be repurposed as a mobile device for cooking meat — provided you’ve got the necessary aluminum foil smartphone case, that is.

Check out the video below.

An unannounced Apple product may have just been leaked by an FCC regulatory filing that describes a mysterious device that looks a lot like the Apple TV, but lacks all the features.

Apple plans to take on the Amazon Echo with a standalone Siri device, according to a new report.

The project is said to have begun two years ago, but has only now entered the prototype testing phase. Much like the Amazon Echo, this device would be able to look up information and control smart home appliances using voice recognition — but possibly include facial recognition tech, too.

The new Apple Watch Series 2 Hermès comes out today and, in addition to bringing us possibly the longest Apple product name in years, we’ve also got a stylish new ad.

In keeping with Apple’s other recent ads, this is more of an arty mood piece than a hard sell, but it gives a few tantalizing glimpses of Apple’s new fashion-conscious watches.

Check out the ad below.

Yes, lots of people still use their smartphone to make calls, and some iPhone 7 and iPhone 7 Plus owners are having a bad experience doing just that. Many report poor sound quality on both devices during calls, and it’s not yet clear if software or hardware is to blame.

Apple has bought another machine learning startup as part of its effort to boost its AI prowesses for features like intelligent search and Siri.

The company that was acquired this time is India/US-based Tuplejump. The startup’s old website has already been taken down, but it appears that it specialized in big-data technologies for businesses.

The first beta builds of iOS 10.1 and macOS Sierra 10.12.1 have been made available to members of Apple’s public beta testing program today after devs got a first look at the changes yesterday.

Getting your hands on an iPhone 7 in store was a bit harder this year than in previous years, but two Singapore-based Apple fans came up with the perfect workaround.

Unfortunately it may wind up landing them in jail.

After protecting your private conversations with end-to-end encryption, it seems WhatsApp wants to give you even greater peace of mind by adding passcode protection to its app.

The feature was uncovered by a team of translators which helps convert WhatsApp into other languages.

I was raised by careful shoppers in a home where Consumer Reports magazine was like a second Bible. Cars, a new washer and dryer, and a vacuum cleaner to handle the then-new orange shag carpeting were not purchased without first consulting this venerable institution of objective product testing.

So I hit the pause button on my excitement for the iPhone 7 camera when I read a Consumer Reports review that claimed the iPhone 7 represents “no major leap in camera performance” from the 6s.

If you’re a fan of rare Apple memorabilia, how about this for a collector’s piece: the first ever AAPL stock certificate given to Steve Jobs after Apple went public in 1980.

Yours for the house-remortgaging price of $195,000, this genuine slice of tech history reportedly hung on Jobs’ office wall at Apple until he left/was booted out of the company in 1985.

Apple has been opening plenty of Apple stores in China, but it could go even further into East Asia with a brand new retail store — based directly across the street from Samsung’s headquarters in Seoul, South Korea.

We guess Tim Cook’s been taking trolling notes again!

Residents of Washington D.C. could be about to get a stunning new Apple flagship store, located at the historic 113-year-old Carnegie Library in Mount Vernon Square.

Negotiations between Apple and the the Events D.C. organization have reportedly been going on since the start of the year, and seem to be working in Apple’s favor.

One of the big reasons we love Apple is because the company’s devices hold up so well over time, meaning that used items are often almost as good as new.

You can save hundreds this week buying used and open-box Apple devices, including a refurb Mac mini directly from Cupertino itself. This and more are in this week’s best Apple deals.