Google has decided to attack Apple directly in a funny new ad that rips the iPhone for its paltry 16GB of storage on entry models.
The new ad has been played heavily during NBC’s Rio Olympics coverage and promotes Google Photos “free up space” feature the upload an unlimited number of pictures to the cloud so users have more storage for apps, videos, music and other content. Apple has a similar feature with iCloud, but you have to pay for it.
Watch the hilarious ad below:
https://youtu.be/Fi2MUL0hNNs
Google’s witty ad might not be relevant for long, as Apple is expected to increase the baseline storage of the iPhone 7 to 32GB. The mid-tier model may also get a bump up to 128GB with the top end units coming with 256GB.
The iPhone 7 Plus is also expected to be a big draw for photography fans thanks to a dual-lens camera that will take better pictures in low light and will have better quality when zooming. Apple is expected to unveil the new devices at a keynote in September.
Buster Hein is a freelance writer who lives in Phoenix, Arizona. Twitter: @bst3r.
9 responses to “Google Photos ad capitalizes on iPhone’s biggest weakness”
This is the biggest issue I see with consumers. They don’t take two seconds to go into their iCloud settings and bump it up to 50 GB for .99 /month… they just keep hitting the ‘done’ button each time it pops up. I don’t get it.
ORRRRRR….go with Google Photos for free!
No Photos sync, no iCloud Drive storage, no integration. Plus, you’re giving Google all your photos and you can’t even store them at their full resolution. No thanks.
Feel free to read the truth and not some anti-Google propaganda.
What are you talking about? This is all true.
1. Does not sync with Apple’s Photos app.
2. Does not offer cloud storage (you have to PAY for Google Drive for that)
3. Excerpt from their license agreement:
“When you upload, submit, store, send or receive content to or through our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content. The rights you grant in this license are for the limited purpose of operating, promoting, and improving our Services, and to develop new ones. This license continues even if you stop using our Services (for example, for a business listing you have added to Google Maps). Some Services may offer you ways to access and remove content that has been provided to that Service. Also, in some of our Services, there are terms or settings that narrow the scope of our use of the content submitted in those Services. Make sure you have the necessary rights to grant us this license for any content that you submit to our Services.”
4. Maximum resolution of up to 16 Megapixels.
Here are Apple’s:
wwwDOTappleDOTcom/legal/internet-services/icloud/en/terms.html
“Except for material we may license to you, Apple does not claim ownership of the materials and/or Content you submit or make available on the Service. However, by submitting or posting such Content on areas of the Service that are accessible by the public or other users with whom you consent to share such Content, you grant Apple a worldwide, royalty-free, non-exclusive license to use, distribute, reproduce, modify, adapt, publish, translate, publicly perform and publicly display such Content on the Service solely for the purpose for which such Content was submitted or made available, without any compensation or obligation to you. You agree that any Content submitted or posted by you shall be your sole responsibility, shall not infringe or violate the rights of any other party or violate any laws, contribute to or encourage infringing or otherwise unlawful conduct, or otherwise be obscene, objectionable, or in poor taste. By submitting or posting such Content on areas of the Service that are accessible by the public or other users, you are representing that you are the owner of such material and/or have all necessary rights, licenses, and authorization to distribute it.”
Key difference: “on areas of the Service that are accessible by the public or other users with whom you consent to share such Content”
An external memory card solves the problem. Alas none of the Apple mobile product has that.
Free Google photo storage lets you store unlimited HIGH-resolution photos, not FULL-resolution photos. So it’s a good supplemental or backup storage medium, but if you’re serious, find a place that lets you store full-resolution.