The iPhone 7’s new Taptic Home button gives users the ability to make their “iPhone experience even more personal by choosing the click that’s right for [them].”
Revealed as part of a new iPhone 7 unboxing video by YouTuber MKBHD, the feature lets users select light, medium or “firm” haptic feedback to indicate that the handset’s new Taptic Home button has been pressed.
Check out the unboxing video below.
Jay Z and Apple aren’t going to be joining forces anytime soon, according to Apple Music head honcho Jimmy Iovine.
In a new interview, Iovine poured cold water on Tidal takeover rumors, saying: “We’re really running our own race” and “we’re not looking to acquire any streaming services.”
iPhone 7 units are going to be rarer than hen’s teeth this Friday, according to Apple. The company’s retail stores have sold out of the hugely popular jet black iPhone 7 and all iPhone Plus models altogether.
In other words, unless you reserved ahead, simply queuing outside your local Apple store is no guarantee you will get the handset you want on launch day.
We’ve got even more deals on the iPhone 7 this week, as well as one of the lowest prices we’ve ever seen on the first-generation Apple Watch. These and more are in this week’s roundup of best Apple deals.
The new AirPods Apple debuted last week are a classic throwback to the blinding white design that made iPods all the rage. But if the new earbuds are truly as futuristic as Tim Cook claims, they should have used the new jet black color from the iPhone 7.
Mockup artist Martin Hajek proves the AirPods would look absolutely amazing in all-black in his newest renders.
Seriously Apple, why didn’t you do this?
Powering your home with Amazon’s Alexa digital assistant is now a lot cheaper, as the company has officially unveiled an updated version of the Echo Dot speaker.
Apple Music doesn’t appear to be slowing Spotify’s growth at all, based on the number of paid subscribers the rival streaming service has added in 2016.
During the iPhone 7 event, Apple boasted that it has 17 million paid subscribers. Spotify CEO Daniel Ek fired shots back on Twitter this morning, revealing his company has more than twice as many paid music listeners.
Watching the NFL’s Thursday Night Football games this season will no longer require a cable subscription, as long as you got Apple TV.
Twitter revealed that it’s taking a big dive into video content today with its new app for Apple TV that will offer free live streaming of tons of sports other than football.
Tim Cook appeared on Good Morning America today, in which he defended Apple’s decision to ditch the 3.5mm headphone jack and reaffirmed the pro-AirPod message that “wireless is the future.”
“When you decide on what the future is, you want to get there as soon as you can,” Cook said. “That jack takes up a lot of space in the phone, a lot of space. And there’s a lot of more important things we can provide for the consumer than that jack.”
We’ll have to wait until October to get our hands on Apple’s new wireless AirPods, but select reviewers have been granted early access to help us decide whether they’re worth their $159 price tag.
Here’s a roundup of the best reviews we’ve read so far.
The first Apple Watch Series 2 reviews are out and, like the iPhone 7, they’re largely positive — while also noting that this isn’t an entirely essential device. If you held out on buying an Apple Watch last year, though, or you’re a certified fitness nut, this could be the wearable for you.
Check out our review roundup below.
The iris in the human eye sees more than what your camera records. Photo-imaging software company Macphun seemed to solve this problem last year with Aurora HDR, an easy-to-use tool that gives a final photograph the luminosity experienced by your eye.
On Wednesday, Macphun rolled out a new version of the software that can make a single natural-looking image from three exposures in as little as one click.
Apple is trying its darndest to grow its brand in India but, just like Apple’s troubles in China, it seems to be running into problems with the government.
According to a new report, the Indian government is currently trying to force foreign smartphone makers — Apple included — to bake in Indian-developed biometric technology, designed to allow users to access a range of public and private services, such as banking.
And Apple’s none too happy about it!
Apple has dropped the first of many iPhone 7 ads — called, with Jony Ive levels of minimalism, “iPhone 7.”
Rather than explicitly advertise specific features of the next-gen handset, Apple instead opts for a moody teaser commercial, playing off the black color scheme of its latest iPhone.
Check it out below.
Apple CEO Tim Cook is set to reassure Americans that the death of the headphone is a good thing for everyone, during an appearance on Good Morning America tomorrow.
Cook’s exclusive interview with Robin Roberts at a school in Harlem promises to be “wide-ranging,” covering everything from the iPhone 7 that will launch on Friday, as well as how Apple’s new AirPods fit in your ear.
“I have never personally had one fall out since I’ve been using it,” Tim said, revealing he runs on a treadmill with them. “They’re absolutely magical.”
Watch Tim gush about AirPods in the first teaser:
Navigating the internet to find the best price for trading in your old iPhone is a pain. Lots of sites offer different prices — and all the prices seem to change by the minute. To take the pressure off, we did the work for you and compared our services on to leading iPhone buyback competitors Gazelle & iCracked.
Using an AT&T iPhone 6 and iPhone 6s in good condition, we compared our prices with the other guys. The verdict? We pay more.
The iPhone, iPad and Apple Watch are getting all the attention today with the public releases of iOS 10 and watchOS 3, but the Apple TV also just got a ton of new features thanks to the official release of tvOS 10.
Apple’s switch to ceramic for Apple Watch Edition could mean big things for iPhone 8. Being four times harder than stainless steel and a darn sight prettier, ceramic would be an ideal material for the next generation of iPhone unibodies.
Recent rumors have promised Apple will deliver a major redesign next year to celebrate the iPhone’s 10th anniversary, and what better way to do that than with a new material that’s better than anything Apple’s used before?
The long wait for iOS 10 finally ended this morning when Apple unleashed its huge software update on the world, but instead of getting a ton of new features, some iPad and iPhone owners report their devices have been bricked.
Apple Watch owners just got a big update today in the form of watchOS 3 that completely changes the way you use Apple’s wearable.
The huge new update comes after months of beta testing by developers and public testers, adding new features like a Breathe app, the ability to unlock your Mac, a new Dock for apps, faster performance and more.
The long wait for iOS 10 is finally over.
Apple’s big update for iPhones and iPads is now available to the pubic after months of beta testing, bringing a host of new features that include a huge revamp of Messages, an Apple Music redesign, third-party app support with Siri and so much more.
Actor Michael Fassbender, who played Apple’s late CEO in last year’s movie biopic Steve Jobs, has said he was so worried he had been miscast that he started planning some slightly extreme ways to get out of the role.
“In rehearsals, I was trying to find a way to get out of the job,” he told reporters at the Toronto International Film Festival. “I remember telling my driver, ‘If I put my arm in the door, you should slam it. It should cause a break and it should get me out of this gig.’”
Update: Shares of Apple surged 1.1 percent in premarket trading on Tuesday following Legere’s comments.
According to charismatic T-Mobile CEO John Legere, reports about a supposed lack of interest in the iPhone 7 and iPhone 7 Plus are way overblown.
How overblown? In a live Periscope chat with customers, Legere said that T-Mobile’s iPhone 7 orders are shaping up to be four times those of the enormously popular iPhone 6.
The iPhone 7, he noted, “is a big, big deal.” Who are we to disagree?
The first iPhone 7 reviews are starting to trickle in. The verdict? The things you thought would annoy you probably will (like the disappearing headphone jack), but the big camera and battery upgrades are every bit as good as you’d hope.
Oh, and Apple’s new jet black color seems like it’s going to lead to its fair share of criticism — even if everyone is being very nice about it right now.
Check out our roundup of the early iPhone 7 and iPhone 7 Plus reviews.
Apple’s iPhone 7 keynote only featured about eight minutes of stage time for women, but after being confronted about its lack of diversity, the company says its definition of the subject is a lot more flexible than normal apparently.
According to an Apple spokesman, both Canadians and British citizens should be counted as a sign of how diverse the iPhone maker is, even though most of the people of color and women that shared the stage don’t actually work for Apple.