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M4 MacBook Air, M3 iPad Air, Mac Studio, iPad 11 go on sale

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Apple's 2025 iPad Air, MacBook Air, and Mac Studio are now on sale.
Several new Apple devices hit store shelves today.
Photo/Graphics: Apple/Rajesh Pandey/CultOfMac

You can now purchase Apple’s 2025 MacBook Air refresh with a faster M4 chip from your nearest retail store. The upgraded Mac Studio with M4 Max and M3 Ultra chips also hits retail stores today.

Additionally, the M3 iPad Air and iPad A16 are also up for sale starting today, March 12.

2025 Mac Studio review roundup: Screaming fast

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2025 Mac Studio Reviews
2025 Mac Studio: Probably more power than you really need.
Image: Apple/Cult of Mac

Early reviews of the 2025 Mac Studio tout the speed boost that comes with the Apple M3 Ultra processor, and the M4 Max version is certainly no slouch. And, as reviewers point out, the new chips build on previous versions that offered an impressive set of features packed into a relatively small casing. For those interested in the latest developments in AI-powered performance, check out the latest Apple AI news.

If you’re interested in Apple’s latest laptops, the MacBook Air M3 is now available for purchase.

Considering the new desktop? This is just what you need to know:

Tim Cook dazzles us with new Macs and iPads [The CultCast]

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AI-generated cartoon image of Apple CEO Tim Cook holding a three-eared rabbit and a magic wand, with the logo
Nevermind that rabbit's third ear. Tim Cook is a product magician!
AI image: Midjourney/Cult of Mac

This week on Cult of Mac’s podcast: There’s plenty to talk about after an absolutely magical barrage of new Apple products unveiled this week. We discuss the highlights (and lowlights) of all the new Macs and iPads.

Also on The CultCast:

  • What’s in the latest iOS 18.4 and visionOS 2.4 betas? Griffin gives us an overview of new features.
  • Erfon struggles with yet another Apple buying decision.
  • Griffin gives the iPhone 16e a surprise rave review.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Should you buy the 2025 Mac Studio with M3 Ultra or M4 Max?

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Should you upgrade to the Mac Studio (M3 Ultra or M4 Max)?
This guide will tell you if it’s worth an upgrade.
Image: Apple/D. Griffin Jones/Cult of Mac

Is it worth it to buy the new Mac Studio with an M3 Ultra or M4 Max? Apple’s latest desktop Macs are the most powerful ever — and that’s not hyperbole. And updates to the Mac Studio don’t come by too often.

If you have an old pro Mac with an Intel chip, it’s a no-brainer. It’s definitely time to move on — no matter which model you have. However, if you’re already on a Mac Studio, you may not need to update quite yet.

Is it worthwhile to upgrade? We have a guide below with helpful charts and a video to help you decide.

M3 Ultra boosts Mac Studio performance by 30%

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2025 Mac Studio with M3 Ultra
The 2025 Mac Studio with M3 Ultra brings a welcome speed boost
Photo: Apple/Cult of Mac

Early benchmarks for the Mac Studio with the M3 Ultra processor reveal that Apple’s new top-of-the-line chip brings a 30% performance increase over its predecessor.

The speed boost is even more dramatic over the original version of the Mac Studio from 2022.

Apple goes to new performance extremes with M3 Ultra chip

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Apple unveils M3 Ultra chip
"M3 Ultra features a 32-core CPU, an 80-core GPU, double the Neural Engine cores, Thunderbolt 5, and support for the most unified memory ever in a personal computer," Apple said.
Photo: Apple

Apple unveiled the M3 Ultra chip as an option in the new MacStudio desktop Wednesday. As the company’s most powerful silicon chip to date, it brings unprecedented performance to pro users with demanding workflows. The other option in the new desktop machine is the M4 Max chip, which is actually less powerful than the M3 Ultra.

“M3 Ultra is the pinnacle of our scalable system-on-a-chip architecture, aimed specifically at users who run the most heavily threaded and bandwidth-intensive applications,” said Johny Srouji, Apple’s senior vice president of Hardware Technologies.

“Thanks to its 32-core CPU, massive GPU, support for the most unified memory ever in a personal computer, Thunderbolt 5 connectivity, and industry-leading power efficiency, there’s no other chip like M3 Ultra,” he added.

2025 Mac Studio launches as ‘the most powerful Mac ever’

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2025 Mac Studio
The 2025 Mac Studio is here, with either M4 Max and M3 Ultra processors.
Photo: Apple

The long wait for an upgraded Mac Studio finally ended. A version with an M4 Max processor and (surprise!) an M3 Ultra chip launched Wednesday.

“The new Mac Studio is the most powerful Mac we’ve ever made,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “A complete game-changer for pros around the world — powering both home and pro studios — Mac Studio sits in a class of its own, offering a staggering amount of performance in a compact, quiet design that fits beautifully on your desk. With this new Mac Studio, we’re delivering even more extreme performance with M4 Max and M3 Ultra, support for half a terabyte of unified memory, up to 16TB of superfast storage, and Thunderbolt 5 connectivity. Mac Studio truly is the ultimate pro desktop.”

What to expect from the Mac in 2025

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New Macs in 2025
A lot of Macs are coming next year.
Image: Apple/D. Griffin Jones/Cult of Mac

What does Apple have planned for the Mac in 2025? For the last couple of years, Apple’s been killing it with its desktop and laptop computers. The chips scream, the industrial design has never been better, and the Mac lineup is undoubtedly the best in Apple’s history. Just look at the amazing new Mac mini.

But can Apple keep up the pace next year?

The Touch Bar lives (sorta)! [The CultCast]

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Images of Flexbar, a new piece of hardware that aims to resurrect Apple's Touch Bar, plus the CultCast logo (episode 676).
Will this Touch Bar-inspired project catch on?
Image: Flexbar/Cult of Mac

This week on Cult of Mac’s podcast: An interesting new gadget called the Flexbar takes Apple’s doomed Touch Bar idea and runs with it. Instead of being fixed in place like on the MacBook Pro, this customizable OLED strip connects to Macs and PCs via USB-C.

It looks pretty cool! But can it succeed where the Touch Bar failed?

Also on The CultCast:

  • Almost as surprising as the Touch Bar making a comeback: A company figured out how to offer aftermarket SSDs for the Mac Studio, at much more affordable prices than Apple’s upgrades. (OK, that last part’s not surprising.)
  • The first M5-powered iPad Pros reportedly will arrive in the second half of next year. And it sounds like that crazy hybrid iPad/HomePod might become a reality in 2025, too.
  • And finally, Erfon tells us all about a sweet aftermarket CarPlay display in a new “Under Review” segment.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Upgrading your Mac Studio storage becomes possible

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Mac Studio SSD upgrade from Polysoft
Polysoft answered the requests of many Mac Studio owners.
Photo: Polysoft

Third-party accessory-maker Polysoft stepped in to make something Apple won’t: upgrade SSDs for the Mac Studio. These will allow owners of the powerful desktop to increase the storage capacity with relative ease, which is not possible now.

And the product raises the possibility that Mac mini SSD upgrades will launch at some point, too.

Apple plans early-2025 M4 MacBook Air refresh, delays next Mac Studio

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M4 MacBook Air coming
Slim new MacBook Air models will pack M4 chips to handle Apple Intelligence features.
Photo: Apple

While some M4 Macs may arrive in the next week, Apple also gears up for a bigger expansion of its M4 chip rollout, including the M4 MacBook Air coming in early 2025, according to a new report. However, it may push back launch plans for the next Mac Studio desktop computer a few months into next year, amid other release plans next spring. Those include a redesigned iPhone SE and a new entry-level iPad (11th generation). If you’re curious about the Mac M4 lineup and its expected features, take a look at this in-depth coverage.

If you’re wondering when will iPhone SE 4 come out, speculation suggests a release could be just around the corner.

WWDC24 might bring zero new Macs

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A black screen with the term
WWDC24 will apparently focus on AI software, with no hardware announcements expected.
Image: Apple

Don’t get your heart set on new Macs launching at WWDC24 next week. A generally reliable tipster predicts that that’ll be none unveiled at Apple’s developer conference.

And not just Macs. Supposedly the agenda includes no new hardware at all.

This might be the perfect space-saving speaker [Setups]

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Gallo Acoustics Micro Speaker in matte white
Gallo Acoustics Micro Speaker is small, but it packs a sonic punch.
Photo: Gallo Acoustics

Some people don’t amp up the sound in their computer setups simply because they lack room for the speakers. So they just use their computer or monitor speakers. But what if somebody made tiny but powerful speakers that could fit almost anywhere? Somebody did — Gallo Acoustics Micro Speakers. And today’s Mac Studio setup uses them for rich sound.

A setup so clean it looks AI-generated [Setups]

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Dough gaming display setup
A user joked that this setup is so clean it looks like artificial intelligence generated the image.
Photo: [email protected]

When one commenter saw today’s Mac Studio workstation, they said “Setup so clean it looks AI generated. I like it.” Well, we also like the Mac Studio and custom PC setup, especially for its innovative use of a portable display alongside its main external display, which is a killer gaming monitor we’ve never seen before.

What’s the best Mac for video editing?

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Best Mac for Video Editing
Really, it’s… all of them.
Image: Apple/D. Griffin Jones/Cult of Mac

Whether you run a video production studio or you’re starting a hobby YouTube channel, you’ll want to make sure you have the best Mac for video editing. 

Video editing is a good stress test for any computer. Cutting together an epic two-hour video essay requires high-speed storage, a lot of memory, processing power and GPU power. Apple silicon delivers all this in spades. Apple’s chips also come with special built-in hardware for processing video — the Media Engine. 

These days, every Mac is capable of 4K video editing. The best Mac for you comes down to whether you want a desktop or a laptop — and the size of your budget. Keep reading or watch our latest video.

Mac Studio and Mac Pro with M3 Ultra may have been axed

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Apple Mac Studio with M2 Max or M2 Ultra next to Apple Mac Pro with M2 Ultra.
Mac Studio and Mac Pro could stick with the Apple M2 series processors for a whole extra year.
Photo: Apple

Mac Studio and Mac Pro models updated with an M3 Ultra processor that we expected to arrive soon reportedly have been canceled. Apparently, professional Mac users shouldn’t look out for new hardware with faster processors at WWDC24 in June. And the wait might actually stretch until next year’s WWDC25.

It seems Apple already moved on from its M3 series processors, so there are no new chips ready to go into these high-end desktops. However, if you’re interested in the M3 MacBook Pro, you can explore how it compares to other Macs in this in-depth Mac Studio vs. Mac Pro comparison.

Macs with AI-focused M4 chip launching this year

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Apple M4 (concept) for Mac and iPad
The AI-enhanced Apple M4 is coming to every type of Mac, and sooner than some might think.
Photo: Apple/Cult of Mac

Mac users won’t need to wait until 2025 for the Apple M4 processor, according to a reputable Apple tipster. The replacement for the current M3 will emphasize AI — and will start appearing in Macs this autumn.

A previous report said improvements in the upcoming Apple A18 iPhone processor, also launching this fall, will focus on artificial intelligence, too.

Some of the best 2024 Macs are still ahead of us

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The Mac in 2024
2024 will bring lots of M3-based Mac desktops, and maybe an M4 MacBook.
Image: Apple/D. Griffin Jones/Cult of Mac

After Apple’s thunderous launch of the M3, M3 Pro and M3 Max chips a few months ago, these chips likely will roll out as spec bumps in the MacStudio, Mac Pro, and Mac mini later this year. Additionally, Apple enthusiasts are eager to see how the m3 ultra chip will further enhance Mac performance in upcoming releases.

An M4 MacBook Pro remains a possibility for this fall. (I suspect M4 will be the first “must-have” Mac upgrade for anyone still on an M1-series chip.)

Shop big bargains on Mac, MacBook and iPad while they last

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Mac and iPad deals include M1 Ultra Mac Studio
An M1 Ultra Mac Studio is one of the great deals you can score with Woot.
Photo: Apple

You may not want to spend top dollar on a new Mac or iPad, but how about bargain-basement deals on older Apple gear? That’s what Amazon bargain site Woot! asks with its latest sale on 40 items.

As the site says: “Apple iMacs, MacBooks, and iPads: Whether you need a big-screen powerhouse, a portable productivity partner, or a tablet to rule them all, we’ve got the iDevices you crave.”

You’ve got a little over a week to shop a wide range of Apple computers, some rather old (and really cheap) and some not so long in the tooth. The sale ends at 10 p.m. Pacific on April 6. See some highlights below.

And if you’re in the market for new Apple accessories, Woot! also offers $3 off with promo code APPLEBITE (although that sale ends March 31.)

Badass Mac Studio drives dual Studio Displays [Setups]

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M2 Ultra Mac Studio setup with dual Studio Displays
A powerful M2 Ultra Mac Studio drives this pair of Studio Displays.
Photo: [email protected]

 Today’s M2 Ultra Mac Studio setup puts one of Apple’s most powerful desktop computers front and center, driving a pair of beautiful Studio Displays.

And while the user pointed out his machine packs only base specifications, that’s still a hell of a lot of computer for most people. And if you max it out, the thing is astonishing. Check out the options below.

iMac vs. MacBook: Should you buy a desktop or laptop Mac?

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iMac or MacBook?
The age-old question.
Image: Apple/D. Griffin Jones/Cult of Mac

Should your next Mac be a portable or a desktop? More than 90% of Macs sold are laptops, and it’s easy to see why — MacBooks are light while offering best-in-class performance and battery life. Still, the “iMac vs. MacBook” quandary remains.

In fact, there are some compelling reasons to stick to the iMac (or other desktop Macs like the Mac mini or Mac Studio). You save money and also wind up with a more reliable machine.

Check out our latest video or keep reading below to help you decide.

Smackdown: Magic Mouse vs. Logitech MX Master 3 [Setups]

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Magic Mouse vs. Logitech MX Master 3
This Mac Studio setup with dual Studio Displays sparked a mouse fight.
Photo: [email protected]

Sometimes a setup post on social media can express a common problem or disagreement quite well. Today’s Mac Studio and dual-Studio Display rig is pretty good example, showing the divide between users of Magic Mouse and one of its top competitors — Logitech MX Master 3 (and 3S) wireless mouse. So Magic Mouse vs. Logitech MX Master 3 is on.

Commenters split themselves into pro Magic Mouse and pro Logitech MX camps. And a bunch of them sought middle ground, finding things to like — or hate — about both mice.

Scarlett audio interface masters Mac Studio rig’s sound [Setups]

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Focusrite Scarlett 2i4 USB Audio interface
This audio interface turns your Mac into a music studio for two microphones and two instruments.
Photo: Focusrite

If you’re going to make and manipulate music or other sound with your Mac setup, odds are you need a good audio interface. Today’s Mac Studio workstation relies on a Focusrite Scarlett 2i4 USB audio interface when the user makes YouTube videos, for example.

Check it out below, along with the rest of the setup’s gear.

MacBooks make up whopping 90% of Mac sales

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Best-selling Macs - MacBook-Pro-M3-trio
MacBook Pro models account for a bit more than half of Mac sales.
Photo: Apple

MacBook Pro and MacBook Air combine to account for a staggering 90% of Apple’s Mac sales. That’s according to a new report Wednesday about best-selling Macs from Consumer Intelligence Research Partners (CIRP).

The laptops’ dominant popularity over desktop Macs has long been evident. But the new report showing 2023 data really puts an exclamation point on it.

Mechanical keyboard clicks with Mac Studio workstation [Setups]

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Keychron K8 mechanical keyboard
This Keychron mechanical keyboard beat out a couple of Razer keyboards to be here.
Photo: [email protected]

Some people love peace and quiet. Others love mechanical keyboards. That clackety-clacking noise is the very sound of productivity, isn’t it? The feel of the keys. The way you can practically make a lifelong hobby out of customizing a “hot swappable” model with different keycaps, switches and more. Today’s Mac Studio and Studio Display setup relies on a Keychron K8 mechanical keyboard. 

The user swears by it, having chosen it over a couple of well-regarded Razer keebs. He’s still got the Razer wrist rest, though.