Beats launched Powerbeats Fit earbuds on Tuesday, bringing a new design to the company’s sports-oriented audio devices. The new earbuds are the successors to the popular Beats Fit Pro earbuds.
The redesigned model brings enhanced comfort, improved durability and a more compact design while maintaining its predecessor’s $199.99 price point, Beats said.
“Reintroducing Beats Fit Pro as Powerbeats Fit — alongside Powerbeats Pro 2 — unifies our lineup under a name synonymous with athletic performance and gives customers a clearer choice between two distinct, fitness-first form factors,” said Oliver Schusser, Apple’s vice president of Music, Sports and Beats. “Powerbeats Fit combines the best of Beats Fit Pro with next-level comfort, durability, and portability — making it a worthy addition to the Powerbeats family.”
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