RAM has gotten so expensive that Apple is reportedly willing to stir up a political storm just to secure its supply. The solution may involve buying RAM from a Chinese chipmaker that the Pentagon says has ties to the Chinese military.
It wouldn’t be illegal. But that doesn’t mean there wouldn’t be consequences for the Mac maker.
Can’t understand why the rising cost of memory chips forces a hike in Mac prices? Apple silicon processors include Unified Memory, so Apple has no need to buy RAM chips, right?
No, that is not how it works. Mac processors include RAM that Apple must purchase from outside suppliers.
Still confused? Here’s what’s going on.
macOS 27 Golden Gate marks the end of the road for Intel Macs. If you’re still using one, this is the strongest reason yet to consider upgrading to an Apple silicon Mac.
While your Intel Mac will continue receiving security updates for a while, it has effectively reached the end of its journey. And that’s not a disaster, considering the newer Apple silicon Macs are not only faster and more efficient, but they’re also the ones getting access to all the new AI features. Here are eight reasons it’s finally time to upgrade.
Macs and iPads just got a lot more expensive overnight, with prices jumping 15% to 20%. Apple says a global memory chip shortage forced its hand, but a top executive at one of its own memory chip suppliers hinted Apple may have helped create that shortage in the first place.
What makes this interesting is the timing: a Micron executive’s pushback on memory prices lands right as Apple blames the memory shortage for its price hikes. So who is really to blame? Here’s what’s going on.
Prime Day is always an advertising blitz of products — what are the good products and what’s crap? At Cult of Mac, we put together the best Amazon Prime Day deals on the products we’ve actually used, reviewed and love.
While the occasion is as artificial and arbitrary as ever, the pressure is actually real this year. Apple CEO Tim Cook warned earlier this week that prices are inevitably going to rise sometime soon. So if you’ve been thinking about a new computer, now may be the best time.
We review tons of products, from official Apple products to top accessories offered to our staff. Take a look at some of our top recommendations this Prime Day.
Not everyone has a spacious home office, a purpose-built studio or a spare room to dedicate to a dream workstation. The Cult of Mac Setups archive is full of people working in bedrooms, studio apartments, shared living spaces, dorm-adjacent Manhattan rooms and any other constraint that life in a city tends to impose. But space limitation, it turns out, is one of the great engines of creative thinking in a setup. The best compact Mac setups, below, find ways to thrive in tight spaces.
Apple has resisted putting a touchscreen on its laptops for years. But one of the most credible voices in the Apple supply chain rumor space declared that resistance officially over on Thursday. The long-rumored touchscreen MacBook is “100% confirmed,” they said.
A few changes in macOS Golden Gate 27 hint towards Apple introducing a Mac with a touchscreen quite soon. Apple added a bunch of developer tools that allow apps to differentiate touch input from mouse input. Liquid Glass elements also behave differently when you interact with them on a touchscreen — they bounce and glow more prominently, just like iOS.
Officially, these changes are for Sidecar, the feature that lets you use an iPad as a touchscreen Mac display. But Apple’s own documentation also states that these new features are “not just for the Sidecar display.”
What else could that be…? Maybe the touchscreen MacBook that’s rumored to launch later this year.
Apple has been making some of the best laptop chips for years, but Nvidia’s new ARM-based RTX Spark processor might finally give the MacBook a real fight.
For Mac users, the announcement of an ARM-based rival to Apple silicon could be good news. Not because they will switch to Windows, but because this kind of competition could pressure Apple to step up its game and keep innovating.
OpenAI just gave its Codex for Mac programming app a feature called Appshots that makes copy-pasting code or describing what’s on the screen unnecessary. Just press Command twice, and the AI assistant automatically takes a screenshot and captures text from your window, including scrollable content that isn’t visible.
Appshots is the headline addition in this week’s Codex update, and it’s only available on Macs for now. Think of it as giving your AI assistant a pair of eyes, instead of always explaining what you are looking at.
In some ways, iPad is the most versatile computer Apple makes — which makes it an unusually rich ingredient in a Mac workstation. And as iPadOS grows ever more capable, more users find new, smarter roles for their tablet. The following 10 examples drawn from the Cult of Mac Setups archive represent the best uses of iPad in Mac setups. They show just how many ways the tablet can earn its place on a desk.
Apple shipped more Macs in the first three months of 2026 than it has in any quarter going back years. And its share of the world PC market reached a milestone, too.
It’s surely no coincidence this occurred in the quarter the the MacBook Neo launched — Apple’s first entry-level notebook is a huge hit.
Apple just finished its first 50 years, making this an ideal opportunity to look ahead to what we can expect from the next five decades.
Having watched the company progress from the Apple II to the iPhone, I’m as qualified as anyone to peer into the future of computing. Here’s what we can look forward to.
★★★★☆
The MacBook Neo exceeds all expectations and defies all logic. It’s a $599 computer that’s not slow. The cheap laptop sports a light aluminum unibody with exceptional fit and finish, along with a gorgeous, bright Retina display. It runs on an iPhone chip, yet it’s incredibly fast with unbelievable battery life.
The name itself, Neo, reminds you that this is not a computer made out of spare parts. It’s a bespoke industrial design with a brand-new display and feature set. That feature set excludes things that longtime members of the cult consider quintessential Mac features — a backlit keyboard, an ambient light sensor and a MagSafe connection.
Nonetheless, the MacBook Neo will be a lot of people’s first exposure to the Mac. I wanted to know what their experience will be like — and I think they’ll be very happy.
Apple already can’t keep up with MacBook Neo demand, and the low-cost notebook just launched on Wednesday. Sales momentum will keep growing throughout the year, according to an industry analyst.
The laptop’s success will likely be buoyed by reviews that prove the MacBook Neo offers speedy performance, despite its entry-level specifications.
Apple is currently putting the finishing touches on a major step forward for the MacBook Pro line, with advanced features no current MacBook can boast of. And the M6 processor is just the icing on the cake. Here’s why you should wait for it.
Yes, the MacBook Pro just got updated with M5 Pro or M5 Max processors making it the fastest Mac ever. But you should think seriously about skipping it. You’ll kick yourself if you have a relatively new model when something far better comes along in a few months.
You can stop worrying whether the new entry-level MacBook Neo is too slow to be useful. The first benchmark scores are out, and they confirm that Apple’s low-cost notebook offers all the performance needed by average computer users, even though it is powered by an A18 Pro chip with 8GB of RAM.
The computer is actually faster than a MacBook Pro model still widely in use. Here’s the proof.
The standout feature of the new MacBook Neo is its $599 price, but it seems a great many buyers are willing to pay more than that. Apple is already running out of pre-launch stock of the variant that comes with additional storage capacity, even though it adds 17% to the price.
Plus, there’s a standout color option. Only one of the four is popular enough that both the 256GB and 512GB version is already sold out.
Apple just did something that was, until very recently, almost unthinkable: It put a Mac laptop on sale for $599. And, no big surprise, the new MacBook Neo announced Wednesday already sparks concerns among PC mavens about hordes of users rushing to Apple. A new report from Windows land shows it.
“Windows OEMs are going to feel the heat, too,” the commentator wrote. “For years, OEMs have gotten away with shipping what can essentially be described as e-waste in this price bracket.”
To make the new MacBook Neo — Apple’s most affordable laptop yet at just $599 — the company obviously needed to make some compromises. To keep costs down, Apple removed or scaled back several features that come standard on the MacBook Air and MacBook Pro.
Every wise shopper should consider the limitations of the MacBook Neo before jumping on Apple’s fun-looking new laptop.
The MacBook Neo is Apple’s newest low-end MacBook. Does that mean there’s no reason to buy a MacBook Air anymore? Would power users go straight for the MacBook Pro? I don’t think so. There are still plenty of reasons to buy Apple’s midrange MacBook Air vs. the MacBook Neo.
Apple did a good job differentiating the two computers — there’s no configuration of the Neo that overlaps with the Air. Picking between the two should be straightforward. If you want more than 512GB storage, 8GB of memory or support for multiple external displays, you should opt for the MacBook Air. If you don’t need that much power or high specs, the Neo will do just great for you.
Here are all the differences between the two laptops.
Apple introduced the MacBook Neo on Wednesday, unveiling the company’s most affordable laptop ever. It comes in four gorgeous, vibrant colors — silver, blush, indigo and citrus — and costs just $599 (or $499 with Apple’s education discount).
“We’re incredibly excited to introduce MacBook Neo, which delivers the magic of the Mac at a breakthrough price,” said John Ternus, Apple’s senior vice president of hardware engineering, in a press release. “MacBook Neo is a laptop only Apple could create. It features a durable aluminum design in four beautiful colors; Apple silicon-powered performance; all-day battery life. There is simply no other laptop like it.”
The MacBook Neo is available for preorder now and will be available on March 11.
Apple’s just-announced MacBook Neo as well as the new M5 Pro/Max-equipped MacBook Pros, M4 iPad Air, M5 MacBook Air and iPhone 17e are now available for preorder. The new Studio Display and Studio Display XDR are also available to order starting Wednesday.
All devices will start shipping and hit retail stores starting March 11.
As of Tuesday, Apple has refreshed its entire MacBook lineup with M5 silicon. And while the new machines bring meaningful upgrades across the board, buyers should brace for higher prices than last year.
Whether you’re eyeing the new MacBook Air or the pro-grade MacBook Pro, here’s a breakdown of what to expect at every price point.
Update: Apple launched the MacBook Neo on Wednesday. Learn all about it:
It looks like Apple itself spoiled this week’s biggest product reveal: A new laptop called the “MacBook Neo” briefly appeared on the company’s website Tuesday.
Apple quickly deleted the info after it leaked. While not confirmed, the name seems like it would align with the rumored features of the entry-level laptop. Rumors indicate it will come in fun colors, with a price tag low enough to compete with Windows laptops.