Mac - page 3

Today in Apple history: Super Bowl Mac ad airs against the odds

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1984
Apple's greatest commercial in history.
Photo: Apple

January 22: Today in Apple history: Super Bowl Mac ad airs against the odds January 22, 1984: Apple’s stunning “1984” commercial for the Macintosh 128K airs on CBS during the third quarter of Super Bowl XVIII.

Probably the most famous TV ad for a computer in history, the commercial is directed by Alien and Blade Runner helmer Ridley Scott. It very nearly didn’t air, though.

MacBook Air with speedy M3 chip on track for spring launch

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M2 MacBook Air comes i 13-inch and 15-inch versions
Apple M3 processor will reportedly reach the 13-inch and 15-inch MacBook Air soon.
Photo: Apple

The sleek MacBook Air will get upgraded with the recently released M3 processor this spring, according to a trusted source of insider info.

The Apple M3 is also supposedly coming to the iPad Pro, probably at the same event.

Today in Apple history: Macintosh Plus brings big changes to Mac

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The MacIntosh Plus was arguably the first truly great Mac.
The MacIntosh Plus was arguably the first truly great Mac.
Photo: Rama/Wikipedia CC

January 16: Today in Apple history: Macintosh Plus brings big changes to Mac January 16, 1986: Apple introduces the Macintosh Plus, its third Mac model and the first to be released after Steve Jobs was forced out of the company the previous year.

The Mac Plus boasts an expandable 1MB of RAM and a double-sided 800KB floppy drive. And it’s the first Macintosh to include a SCSI port, which serves as the main way of attaching a Mac to other devices (at least until Apple abandons the tech on the iMac G3 upon Jobs’ return).

Today in Apple history: MacBook Air becomes ‘world’s thinnest notebook’

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A plain manila envelope became a key stage prop for selling the MacBook Air.
A plain manila envelope became a key prop for selling the MacBook Air.
Photo: Apple

January 15: Today in Apple history: MacBook Air becomes 'world's thinnest notebook' January 15, 2008: Steve Jobs shows off the first MacBook Air at the Macworld conference in San Francisco, calling the revolutionary computer the “world’s thinnest notebook.”

The 13.3-inch laptop measures only 0.76 inches at its thickest point and 0.16 inches at its tapered thinnest. It also boasts a unibody aluminum design, thanks to an Apple engineering breakthrough that allows the crafting of a complicated computer case from a single block of finely machined metal.

In a brilliant piece of showmanship during the MacBook Air launch, Jobs pulls the super-slim laptop out of a standard interoffice envelope. (You can watch his keynote introducing the MacBook Air below).

Terrible Mac sales in 2023 help explain why Apple rushed out M3 processor

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New super-size MacBook Air is 'world's thinnest 15-inch laptop'
Even the launch of the first 15-inch MacBook Air wasn't enough to spur 2023 Mac shipments.
Screenshot: Apple

Shipments of Macs plunged 22.4% in 2023, according to a market research firm. While every PC maker also had a weak year, Apple did a bit worse than its rivals.

The drop in macOS demand probably explains why Apple launched the M3 family of processors in the fall, less than a year after the release of their predecessors.

Today in Apple history: Steve Jobs introduces original MacBook Pro

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The original MacBook Pro brought innovative features (and stirred up a bit of controversy).
The original MacBook Pro brought innovative features (and stirred up a bit of controversy).
Photo: Apple

January 10: Today in Apple history: Steve Jobs introduces the MacBook Pro January 10, 2006: Steve Jobs unveils the original 15-inch MacBook Pro, Apple’s thinnest, fastest and lightest laptop yet.

Building on the previous PowerBook G4 laptop, the new laptop adds dual-core Intel processors for the first time. The MacBook Pro immediately makes waves in the tech community. And did we mention its awesome MagSafe connector?

Score a whopping $249 off latest MacBook Air

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Woman uses 15-inch M2 MacBook Air
The M2 MacBook Air is powerful despite being incredibly slim and lightweight.
Photo: Apple

You can nab a 15-inch M2 MacBook Air for $1,049.99 on Amazon right now — $249 off the regular price of $1,299. That’s only about a buck behind the all-time low price the behemoth retailer has offered for the machine.

This post contains affiliate links. Cult of Mac may earn a commission when you use our links to buy items.

Today in Apple history: Meet the ‘Blue and White’ Power Mac G3

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The Power Mac G3 brought a new look, and powerful new features, to Apple's pro computer line.
The Power Mac G3 brought a new look, and powerful new features, to Apple's pro computer line.
Image: Ste Smith/Cult of Mac/Apple

January 5: Today in Apple history: Meet the 'Blue and White' Power Mac January 5, 1999: Apple introduces its revised Power Mac G3 minitower, nicknamed the “Blue and White G3” or “Smurf Tower” to separate it from the earlier beige model.

The first new Power Mac since the colorful plastic iMac G3 shipped, the pro-level machine borrows the same transparent color scheme. Unfortunately, it doesn’t hang around too long.

Everything Apple is working on in 2024 [Video]

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Collage of iPhones, Apple Watch, iPad, Macs and AirPods
Apple is going to have a big 2024.
Image: Apple/D. Griffin Jones/Cult of Mac

2024 is going to be a big year for Apple products. The iPhone is due for a second year in a row of big changes. And the entire iPad lineup is getting refreshed. The rest of the Macs are being updated to M3 chips. The Apple Watch Series X may receive a radical design. And fourth-gen AirPods will bring pro noise cancellation features to the cheaper buds.

We have a new video that summarizes everything we know about Apple’s top products coming next year.

What Apple can do to bring a Mac gaming renaissance

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Myst on Mac
Apple, please do what it takes to make "Mac gamer" no longer an oxymoron.
Photo: Apple

The Apple A3 series processors make the latest Macs into powerful gaming machines. And macOS Sonoma includes tools to make porting PC games to Mac much easier. As a gamer myself, these are very welcome moves.

But right now, Apple is taking a “build it and they will come” attitude. History shows there’s an important step needed to turn Mac into a serious competition for PC and gaming consoles: CEO Tim Cook and Co. need to put their money where their mouths are and financially encourage top game developers to bring their products to macOS.

That might even include buying one or more game developers.

How to set up your new Mac like a pro

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Set Up Your New Mac: Moving to a new Mac is fast — we’ll get your Mac on track in no time.
Let's get that nice new Mac set up, shall we?
Image: Apple

It’s a great season to get a new Mac. Every Mac today is a great buy. If you’re one of the lucky people to get one this year, here’s how to set it up like a pro.

So rip open that box, tear off that plastic and get to the good stuff.

If this is your first Mac with Apple’s powerful new chips inside, you’re in for a real treat. It’s pretty easy to set up whether you have an old Mac to transfer data from or you’re starting from scratch. There are a few choices to make along the way, though, and some essential tricks and apps you’ll want to consider, so we’re here to take you through the process.

Here is Cult of Mac’s guide to setting up your new Mac the right way.

Today in Apple history: Marathon is Mac’s answer to Doom

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First-person shooter Marathon gave Mac gamers something to be proud of.
First-person shooter Marathon gave Mac gamers something to be proud of.
Photo: Bungie

December 21: Today in Apple history: Marathon game is Mac's answer to Doom December 21, 1994: Mac gamers get their hands on Marathon, a sci-fi first-person shooter designed as an answer to the massive success of PC title Doom.

Created by Bungie, the team that would later make the Halo games, Marathon introduces important features to the FPS genre. Just as importantly, it isn’t available on PC. Marathon quickly becomes a favorite among Mac gamers.

iOS and macOS updates delete mystery bugs

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iOS 17.2.1 fixes mystery iPhone bugs
Take a couple minutes and install iOS 17.2.1. Your iPhone will be free of some bugs.
Image: Cult of Mac

iPhone users can now install iOS 17.2.1. And macOS Sonoma 14.2.1 is out as well. These are minor bug fix updates, though. The changes are so small Apple didn’t bother to describe them.

These are the only updates introduced Tuesday. There’s no iPadOS version, nor one for Apple Watch. And no new betas, either.

Top 10 Best Buy holiday deals on Mac and iPad

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M3 MacBook Pro in space black
Yes, an M3 MacBook Pro in space black is on the list.
Photo: Apple

With gift-giving season at full-tilt, Best Buy offers its Apple Sales Event on a full range of fabulous products you can check out here. We’d thought we’d focus below on 10 great Mac and iPad deals you won’t want to miss. Click on the prices below to go straight to the products.

This post contains affiliate links. Cult of Mac may earn a commission when you use our links to buy items.

Today in Apple history: iMac Pro packs potent all-in-one punch

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iMac Pro launched in 2017
The iMac Pro made quite splash in 2017, and there are occasional calls to bring it back.
Photo: Apple

December 14: Today in Apple history: Apple buys 'iPhone' web domain iphone.org December 14, 2017: The much-anticipated iMac Pro finally reaches customers many months after it was announced. With a built-in 27-inch, 5K display and an Intel Xeon processor, the high-end desktop combines the features of an iMac and a Mac Pro.

It is beautiful and far more powerful than earlier iMacs, but is destined to stay in Apple’s product lineup only a relatively short time.

Macintosh buying guide: Choose the best Mac and accessories

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Mac buying guide: Choose the best model and accessories
We'll help you pick the perfect Mac.
Image: Killian Bell/Cult of Mac

When you buy a new Mac, you will spend a decent stack of cash. So, whether you’re shopping for yourself or someone else, ensuring you choose the best Mac is key. While every modern Mac can handle casual computing with ease, some are a much better fit for certain use cases.

In our Mac buying guide, we’ll look at all of the models offered by Apple today, as well as some of the best Mac accessories you can get to go with them.

2024 will bring major upgrades to iPads and Macs [The CultCast]

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iPad-upgrades-2024-CultCast-episode 624
The best tablets in the world are about to get even better.
Image: Cult of Mac

This week on Cult of Mac’s podcast: The latest Apple rumors point to a jumbo iPad Air and even-better (and pricier) iPad Pros landing in early 2024. Plus, Apple’s powerful M3 chip reportedly will come to more Macs.

We run down what it all means. Brace yourself for performance!

Also on The CultCast:

  • Cool new features coming to next-gen iPhones will make Apple’s world-beating smartphone even better. We’re especially excited about a turbocharged Action button.
  • Government spying on push notifications is definitely a thing.
  • Installment number one of our “best of 2023” picks. These fabulous things made us quiver with joy this year.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Just how hot are those new M3 MacBook Pros? [The CultCast]

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Apple's M3 Max chip sitting in front of flames. The CultCast episode 621.
Just how extreme is the MacBook Pro's thermal throttling?
Original photo: Christopher Burns

This week on Cult of Mac’s podcast: Tests performed on the M3 MacBook Pros reveal the performance-crushing effects of thermal throttling and skimpy RAM. Erfon is not impressed!

Also on The CultCast:

  • Apple shocks everyone by pledging to support Rich Communication Services for better texting between iPhones and Android devices.
  • Griffin runs down some of the most interesting new features coming soon in iOS 17.2.
  • Apple reportedly plans to overhaul the iPad lineup next year, and a mammoth 12.9-inch iPad Air is apparently on the menu.
  • If the iPhone 16 gets exclusive AI features, will Siri really get smarter? We’re extremely skeptical.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Score $200 off M3 Pro MacBook Pro in this Black Friday deal

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The top two new MacBook Pro models now come in a space black aluminum finish.
The top two new MacBook Pro models now come in a space black aluminum finish.
Photo: Apple

Apple’s M3 Pro MacBook Pros are available with up to $200 off in Amazon’s pre-Black Friday deal. This drops Apple’s latest laptops down to their lowest price within days of launch.

With Amazon’s offer, you can currently get the 14-inch M3 Pro MacBook Pro for $1,849. The 16-inch variant is available with a bigger discount of $200, bringing its price down to $2,299.

This post contains affiliate links. Cult of Mac may earn a commission when you use our links to buy items.

Today in Apple history: Copland, Apple’s ‘unreleased’ Mac OS, ships to devs

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Remember Mac OS Copland? Probably not from using it.
Remember Mac OS Copland? Probably not from using it.
Image: Apple/Cult of Mac/Ste Smith

November 17: Today in Apple history: Mac OS Copland, Apple's 'unreleased' Mac OS, ships to developers November 17, 1995: Apple releases the first beta version of its new Mac OS Copland operating system to approximately 50 developers. Not so much a Mac OS update as a totally new operating system, it offers next-gen features designed to help Apple take on the then-mighty Windows 95.

Sadly, it will never reach the public.

Why MacBook buyers should choose M3 Max chip over M3 Pro

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Why MacBook buyers should choose M3 Max chip over M3 Pro
It might be worth going with the M3 Max for the huge performance gain.
Photo: Apple/Cult of Mac

Professionals looking for a more powerful MacBook will get really significantly more performance by upgrading to an M3 Max processor instead of the M3 Pro.

It’s no surprise that the Max version of one of Apple’s new chips is faster than the Pro, but many people might not be aware how very much faster it is.

No more confusion: Most MacBook Pro models do support multiple external displays

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Late-2023 MacBook Pro with M3
The 2023 MacBook Pro can handle up to four external displays.
Photo: Apple

I occasionally run across someone criticizing Apple because the MacBook Pro supports only a single external display. But that’s not a limitation of most MBP models — only the budget versions.

It was a drawback of the first professional-grade MacBook with Apple silicon, which is probably why people are still confused today. However, today there are multiple options for those who want two or more external screens.