After Apple’s Super Bowl ad — which we summarily declared to be so good that it won the Super Bowl without even trying — Apple has posted a behind-the-scenes video to its YouTube channel, showing how the ad was shot.
And how was it shot? On January 24th, Apple directed 15 camera crews across 10 countries armed with several iPhone 5s’s, who were all in communication with one another over FaceTime to stay in sync.
Apple was notably absent from the Super Bowl ad slots Sunday, but a new video touting the Mac’s transformative power is quickly making Cupertino the most talked-about company the morning after the big game. The impressive clip continues the Mac’s 30th-anniversary celebration, and it was shot entirely on iPhones in 15 locations across five continents.
There have been many wearables and quantified-health applications over the past few years, but most have steered clear of proclaiming themselves medical devices. Some of the rumors about the iWatch (such as the fact that it will be able to listen to the sound blood makes as it flows through arteries, and use this to predict heart attacks) may sound a bit too good to be true. But the number of biosensor and biomedical engineers Apple has snapped up recently makes us think the iWatch could be a device that crosses over firmly into the "medical monitoring" category.
According to one recent report, a reason for the long delay before launch is that Apple is awaiting certification from the Food and Drug Administration to get the iWatch approved as medical equipment. Given Apple's recent announcement of the Health app for iOS 8 to collect and show data on calorie consumption, sleep activity, blood oxygen levels and more, plus the conspicuous absence of a health-tracking fitness band in Apple's last iPhone 5s ad, the idea that the iWatch will be geared toward health seems as close to a foregone conclusion as you get for a device that hasn't even been officially announced yet.
Apple’s much-anticipated iWatch could use solar power and wireless charging technology to prolong battery life and make juicing up as painless as possible, according to sources familiar with the company’s plans who have been speaking to The New York Times.
One of the biggest challenges Apple faces in perfecting its smartwatch is ensuring it offers enough power to get us through the day. Its goal, according to earlier reports, is to provide at least four to five days of use before a charge is needed, but that’s no easy feat for a device that must be small enough to wear on your wrist.
The Super Bowl is tomorrow, and Apple’s iBeacon will be there. The New York Times reported this week that iPhone owners in East Rutherford, New Jersey (where MetLife Stadium where the Super Bowl is) — and also in some areas of New York City — will be part of an iBeacon-based advertising gimmick. The NFL Mobile app has been iBeacon enabled, and users will get pop up messages with advertising, offers to buy merchandise and information about NFL exhibits. Here’s the best part. When iBeacon detects that you’re in a long line at the game, you’ll get an alert telling you where in the stadium you can buy the same junk food but with shorter lines.
The use of iBeacon creates a high-visibility showcase for Apple’s new indoor location technology. But the Super Bowl is just one of many splashy applications.
Rumors surrounding iOS 8 and the iWatch are starting to heat up, including details of a new “Healthbook” app. Apple is particularly focused on fitness for its smartwatch, according to a pair of reports from yesterday.
This week in Cult of Mac Magazine: drive smarter, with a little help from the app store.
Your iPhone. Great apps. Your car. What could be better? Well, maybe an Apple-designed driving system.
We’re all eagerly awaiting for release of iOS 7 In the Car, you know, what Apple is calling the “best passenger ever.” (We bet it won’t need to pull over for the pit stop. Or tell you to stop and ask for directions, either.)
Until then, you may find yourself like our games editor Rob LeFebvre with a clunker that could use a bit of future-proofing. Rob discovers out the joys – and limits – of what you can do with about $20 and the best the iTunes store has to offer. Turns out, your old ride may be more of a smart car than you think. The mag also brings you the best from the apps store, books, movies and music in iTunes plus advice from an actual Apple retail Genius.
As always, if you hit any speed bumps with the app, please write to me directly or hit the “send” tab top right. We’ll fix it!
Tim Cook has made a journey over to Ireland this week to visit with staff at the company’s Cork offices. Along with addressing the 4,000 employees responsible for assembling the MacBook Pro, Cook also met up with the country’s prime minister, Taoiseach Enda Kenny today to talk about Apple’s presence in the country, and the Irish tax laws that help it avoid paying billions extra.
The Irish Prime Minister denied claims that the Irish government courts multinational companies like Apple to give them special deals on their corporate tax rate. According to a report from theJournal.ie, Edna Kenny said the tax issue came up during his conversation with Cook and told him they’re in discussions with the OECD about an international response, but the country’s statutory rate of 12.5% applies to all companies.
I’ve had iPhones for years, but I’ve never really been keen on using one that wasn’t jailbroken. As much as I love iOS, some of Apple’s decisions always kept my iPhone from working exactly how I wanted it to.
Jailbreaking gave me the ability to sidestep those limitations and make iOS my own. I could experience some of the freedom that Android users have grown to love while retaining the reliability, stability and polish of iOS. While I was frustrated that Apple wasn’t making major changes to improve its platform, I was happy that I could make them myself using unauthorized third-party tweaks.
Then I started using iOS 7, and everything changed.
This Sunday is the Super Bowl and, contrary to what Steve Jobs may have thought, yes, people will be watching it — around 108 million, if last year’s numbers are any indication.
The real question is whether Apple will have an ad ready for the event, to commemorate three decades since the company’s iconic Macintosh commercial kicked off an advertising trend that is still followed today.
Apple has regained its lead over Android in the battle for U.S. smartphone marketshare, according to the latest report from Consumer Intelligence Research Partners (CIRP).
Going by CIRP’s figures, in the final quarter of 2013 iOS eked out a 2 percent advantage over Android — with Apple capturing 48 percent of the market to Google’s 46 percent.
How do you increase the size of a touchscreen without increasing the screen real estate? Answer: by creating a smart bezel.
A new patent published today reveals how a future generation iPad could feature a bezel able to detect gesture and touch inputs through Force Sensing. Not only would the technique described allow gestures — such as swipes — to continue off the normal surface of the screen, but it would also allow specific virtual buttons for tasks such as scrolling to be incorporated into the iPad’s bezel.
Apple holds one of the world’s largest collection of active credit cards in the world thanks to iTunes, yet despite all that purchasing power, it has only recently begun to look into processing payments for physical goods, and PayPal is desperate to play a role in the action.
Payment industry executives say that PayPal is pitching Apple hard to let it in on the company’s rumored payment initiative, according to a report from Re/code. At this point, executives aren’t sure what type of tech Apple wants to use, or even how big a role it wants to play in the industry, but they’re willing to go as far as white-labeling their payments service, just so Apple will use it.
The immensely popular SwiftKey keyboard makes its debut on iOS today via a new note-taking app called SwiftKey Note. It promises to be the fastest way to make notes on an iPhone and iPad, and it boasts features like Evernote syncing and multilingual typing. It’s also completely free.
Facebook today announced a new standalone iPhone app called Paper, and you’ll be pleased to hear it’s nothing like any of the Facebook apps that came before it. Paper’s main focus is to make all the news you’re interested in easy to access it, but it’s much more than just a newsreader; in fact, it does enough to replace the regular Facebook app for more users.
Having recently purchased both Nest and AI startup DeepMind, Google is currently on a high tech spending spree. Even Steve Jobs biographer Walter Isaacson has claimed that the search giant’s recent acquisitions have helped it take the lead over Apple when it comes to innovation in 2014.
But Apple is also putting its $159 billion worth of cash and investments to good use by carrying out its fair share of acquisitions.
Among the 31 published patents newly granted to Apple this week was a camera-related patent designed to provide iOS devices with swappable, add-on camera lenses to provide optical functions including autofocus, lens zoom, and anti-shake.
The Evasi0n7 jailbreak opened iOS 7 up for all kinds of tweaks ,ranging from lock screen launchers to mods that let you use Touch ID in place of your Home button.
Eclipse is almost certainly the most instantly noticeable tweak so far, however — taking the bright colors that are standard with the iOS UI and replacing them with a darker palette of colors and shades to give your iPhone a suitably moody “night mode”.
Apple’s new retail chief (and possible future CEO) Angela Ahrendts has been announced as the recipient of a DBE in the coming weeks — making the American businesswoman a Dame of the British Empire.
While the award was confirmed in October, the information was released quietly and not promoted by either Ahrendts or the British Government.
Every single day, iPhone and iPad owners ask Siri millions of questions. Each and every one of those questions must be analyzed by Apple using computer-intensive natural language processing, translating it into a form that a computer can understand.
That takes a lot of computer horsepower. But how much?
For years, Apple has been saying its set-top box, the Apple TV, was a mere “hobby,” and Apple.com reflected that distinction, listing the Apple TV as an accessory instead of a product worthy of its own Apple Store section.
Well, no longer. Today, Apple upgraded the Apple TV to the status of full product line on Apple.com alongside the Mac, iPod, iPhone and iPad. There’s now a dedicated Apple TV section, as well as a section for Apple TV accessories, Community Q&A and more.
It’s hard to think this timing is a coincidence, given the fact that a new Apple TV update with a focus on gaming is expected soon. Apple’s about to double down on the living room, methinks, and this is just the first sign.
While accusations about NSA backdoors to Apple devices have been doing the rounds for a while now, yesterday’s revelations about spying agencies using so-called “leaky apps” to capture user data has reignited the debate. Below is a Q&A covering everything we’ve learned so far:
Q) What is a leaky app?
A) An app that transmits private user information across the Internet. While apps have come under fire for collecting private user information before, the current outcry follows revelations leaked by Edward Snowden, suggesting that leaky apps have been the focus of spying organizations such as the NSA and its UK counterpart, GCHQ (Government Communications HQ). The NSA has cumulatively spent more than $1 billion in its phone targeting efforts. A 2010 NSA presentation cites poor secured apps as a “golden nugget” for gathering user information — including, but not limited to, address books and friend lists.
Apple TV got an extra shot of adrenaline this morning with the addition of Red Bull TV to the device’s channel listings.
As the first branded-content channel to be added to Apple TV, the channel offers viewers action-sports videos produced by energy-drink maker, along with live programming, films, shows and other clips that are available on the Red Bull TV website and iPhone app.
Last week Steven Troughton-Smith treated us to the first screenshots of iOS in the Car, an upcoming feature that integrates your iPhone with a vehicle’s in-dash system. Now the developer’s digging though iOS 7.0.3 has resulted in a video of iOS in the Car in use on an iOS Simulator.
According to Steve’s findings, iOS in the Car supports multiple resolutions and touchscreens to allow for different hardware buttons, wheels and touchpad. Right now it only works with certain whitelisted Apple apps as there’s no public API for developers yet, and rather than including an onscreen keyboard the UI only accepts voice recognition input.
Check out the video below:
I always know when it’s going to rain. It’s not because I’m psychic, but because of Dark Sky, which I can confidently call one of—of not the—best weather apps in the App Store. Originally funded through a Kickstarter campaign, the success of Dark Sky has brought about Forecast.io and a robust weather platform for other great apps.
What does two years of development and going back to the drawing board get you? A complete redesign of Dark Sky for iOS. I’ve been using it for months, and it’s finally available in the App Store as a free update.
Apple just announced the results of its Q1 2014 holiday quarter and while sales records for both iPhone and iPad were demolished, the reaction from Wall Street was less than enthusiastic.
Amid weaker than expected iPhone sales Tim Cook reassured investors that Apple’s objective “has always been to make the best, not the most. And I feel like we’re doing that.” Today’s earnings call was devoid of big spoilers on future products – no surprise there – but there was plenty of valuable information to be gleaned about the future of Apple.
Here are the five of the juiciest tidbits we heard in today’s call: