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Siri

Siri, Apple’s voice-activated AI assistant, arrived in 2011 as a groundbreaking feature of the iPhone 4s. Initially, it helped users perform simple tasks such as setting reminders, sending messages and searching the web through natural language voice commands.

Siri’s launch marked one of the earliest mainstream uses of conversational AI in consumer electronics, making voice interaction a practical tool rather than a futuristic concept.

Siri: The first popular AI assistant in wide use

Over the years, Siri has undergone significant evolution. Apple continuously works to improve the AI assistant’s understanding of context, natural language and user intent.

These upgrades have expanded its abilities from basic voice commands to more complex interactions, such as handling multistep requests, providing personalized recommendations, and integrating deeply with Apple’s ecosystem. This evolution reflects advances in machine learning and natural language processing, enabling the voice assistant to offer more intuitive and humanlike responses.

The voice gateway to Apple’s ecosystem

Siri’s integration with Apple’s hardware ecosystem — from iPhone, iPad and Mac to Apple Watch, HomePod and Apple TV — enhances its usability and convenience. Siri leverages on-device processing for improved privacy and faster responses while maintaining seamless cloud connectivity for complex tasks. This makes Siri both efficient and secure, aligning with Apple’s focus on user privacy.

Today, its capabilities extend across a wide range of functions. It can control smart home devices, navigate routes in Apple Maps, manage schedules, send messages, make calls, and even assist with accessibility needs.

Siri also supports multilingual commands and personalized voice recognition, making the assistant more adaptable and user-friendly. Through Siri Shortcuts, users can automate custom workflows, linking multiple actions into a single voice command.

Challenges from ChatGPT and others

Over the years, Siri has transformed from a simple voice command tool into a sophisticated AI assistant that understands context, personal preferences, and complex requests. However, in recent years, developments in conversational AI products like ChatGPT have showcased Siri’s shortcomings.

Apple continues to work to make its voice assistant smarter. But development problems led the company to delay the rollout of a more conversational version of the AI assistant in 2025.

If Apple can perfect the next-gen Siri, it could play an outsize role in users’ everyday lives, thanks to the billions of Apple devices in use.

Read Cult of Mac’s latest posts on Siri:

Apple Intelligence on the edge: How privacy shapes its AI features

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Apple Intelligence privacy
Privacy is a requirement for Apple Intelligence.
Photo: Apple/Cult of Mac

When Apple entered the artificial intelligence race, the company faced a fundamental challenge: how to deliver powerful AI capabilities while maintaining its long-standing commitment to user privacy. The result is Apple Intelligence, a system designed around a simple but revolutionary premise — your personal data should work for you without leaving your control. Basically, that’s how privacy shapes Apple Intelligence features on “the edge,” meaning the furthest reaches of a computer network, where user devices dwell. 

Apple almost rebuilt Siri around Claude

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Apple almost rebuilt Siri with Claude.
Claude instead of Gemini for Siri? That almost happened.
AI Image: ChatGPT

Apple might be slow to jump on the AI bandwagon, but internally, the company “runs on Anthropic at this point.” Apparently, the company was also ready to rebuild Siri around Claude, but the deal fell through at the last moment. 

“Anthropic is powering a lot of the stuff Apple’s doing internally in terms of product development and a lot of their internal tools,” revealed Bloomberg‘s Mark Gurman in the TBPN’s Technology’s daily show. 

Apple acquires Q.ai in $2 billion bet on next-gen AI ‘silent speech’

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Apple acquires Q.ai in $2 billion bet on next-gen AI 'silent speech'
Q.ai technology could make Siri much easier to talk to.
Image: ChatGPT/Cult of Mac

Apple just paid $2 billion for Q.ai, an AI company with technology that could dramatically enhance the Siri voice assistant. It’s a stealth-mode Israeli artificial intelligence startup that develops advanced technologies to improve human/computer communication beyond basic speech recognition.

It’s the second largest acquisition in Apple history.

Apple’s AI pin and the rise of super-chatty Siri [Cult of Mac podcast No. 4]

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AI image of rumored AI pin wearable, with the words,
Bet you can't wait to pin Siri to your shirt collar.
Image: Cult of Mac

On the latest Cult of Mac podcast: Details emerge about Apple’s work on an AI pin, and we’re all wondering the same thing. What the heck will it do?

The AirTag-size device that Apple’s testing reportedly packs multiple cameras and microphones. And it will work with the new, chatbot-style Siri that’s also in the works.

We all saw how miserably Humane’s Ai Pin failed. What could possibly go wrong with Apple’s AI pin?

Also on the Cult of Mac podcast:

  • We might get our first look at (and first earful of) the new, super-chatty Siri at WWDC26 in June. Please, for the love of all that’s holy, let’s hope it works (and that it ships in a timely fashion).
  • Uh-oh. It looks like price hikes for iPhones and Macs might be in the works. Who can you blame? AI, of course.
  • Griffin walks us through the benefits of using Hot Corners on your Mac, including some masterful techniques that simplify his workflow.
  • And we wrap up the show with a look at some cool setups that show the importance of lighting.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Gemini-powered Siri is almost ready for prime time

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AI-generated image of an iPhone with a Siri logo on it, plus Apple and Google logos.
Next-gen Siri is almost here.
AI image: ChatGPT/Cult of Mac

Apple could take the wraps off the Google Gemini-powered Siri update as early as the second half of February. It’s unclear if Apple will hold a major event or a small media briefing to unveil the next-gen assistant.

The public release likely will happen in late March or early April with iOS 26.4.

Apple may reinvent Siri as a conversational AI in iOS 27

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Apple may reinvent Siri as a conversational AI in iOS 27
What if Siri was actually (gasp!) useful?
Image: Google Gemini/Cult of Mac

Forget the old, nearly useless Siri — Apple reportedly plans to upgrade the iPhone’s voice assistant into an AI-powered chatbot with iOS 27. Users will supposedly be able to converse with the new Siri, not just give it orders.

If true, this will let Apple compete directly against Android and Windows computers with built-in AI chatbots.

You got Google in my Siri! And a fold in my iPhone! [Cult of Mac podcast No. 3]

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An AI-generated comic book-style image of a person in a laboratory with their brain exposed and lightning bolts, used to illustrate a story about Ciri getting an AI upgrade powered by Google Gemini, as discussed on the Cult of Mac podcast #3.
Using Google Gemini to juice Siri is a shocker!
AI image: Midjourney/Cult of Mac

This week on the Cult of Mac podcast: It’s finally official — Siri is getting a long-awaited AI brain transplant, courtesy of Google Gemini.

We discuss the pros and cons of the deal, but more importantly, we express our sincere hope that Siri will actually work in the future.

Also on the Cult of Mac podcast:

  • The soon-to-launch Apple Creator Studio software bundle seems like an unbelievable deal — especially if you’re a student or teacher.
  • OpenAI’s first piece of Jony Ive-designed hardware sounds like a legit head-scratcher. Can it really compete with AirPods? It’s anybody’s guess, but we’re not big fans of betting against the former Apple design god. Lots of unanswered questions remain, but hey, at least now we know what an egg stone is!
  • And finally, Griffin wraps up the show with a hands-on demo of a 3D-printed mockup of the rumored folding iPhone. If the leaked specs prove true, this device is going to be a strange one. We’ve got plenty of questions (and not a few concerns).

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video stream, embedded below.

Steve Jobs would approve of building Google’s AI into Siri

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An AI image of Apple co-founder Steve Jobs giving a thumbs up in front of Apple and Google logos, used to illustrate an opinion piece about how he would have approved building Google's Gemini AI into Siri.
If Steve Jobs were here, he'd sign off on the Apple/Google partnership to add Gemini to Siri.
AI mage: ChatGPT/Cult of Mac

The fact that Google Gemini will power the revamped Siri is drawing criticism from people convinced that Apple should have developed its own AI in-house to bring the voice assistant up to speed.

Some of the critics seem to think Apple always made its own software before now. Therefore they regard the deal with Google as a major policy shift — and a sign of weakness that would horrify Apple co-founder Steve Jobs.

No. Just … no. These critics will be shocked to learn that many Apple products are built on top of tech developed outside the company … and often, it was Steve Jobs who did it!

Gemini-powered Siri reportedly will gain these capabilities

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Google Gemini powers Siri but no one will know.
Gemini-powered Siri won't carry Google branding.
AI Image: ChatGPT

With Google’s Gemini AI working behind the scenes, the next-gen Siri will finally be able to deliver on some of Apple’s promises. The updated voice assistant will be able to answer questions it can’t currently handle, perform everyday tasks like booking travel, and even dabble in the dicey arena of providing emotional support to people during difficult moments.

A new report from The Information sheds additional light on how Apple will use Gemini to improve Siri.

It’s official — Google Gemini will power Siri’s major AI overhaul

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It’s official — Google Gemini will power Siri’s major AI overhaul
No longer just a rumor, Google Gemini will be at the heart of Apple's AI-infused Siri.
Image: Apple/Google/Cult of Mac

Google’s Gemini AI is set to power the long-promised overhaul of Apple’s Siri voice assistant, turning months of speculation into confirmation after Apple made the partnership official in a statement released Monday.

Apple worked for years on its own large language models to provide Siri with a much-needed intelligence boost. But in the end, Cupertino had to outsource the AI technology to Google, another tech giant with which it both competes and cooperates.

Got your iPhone? This new smart lock lets you in, hands-free.

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Aqara Smart Lock U400
If you have your iPhone or Apple Watch with Home Key enabled, just walk up to the door and U400 unlocks.
Photo: Aqara

The new Aqara Smart Lock U400 deadbolt uses ultra-wideband technology to unlock your door automatically as you approach, the company said at CES 2026 on Tuesday. No tapping or fumbling with your phone required. It makes Home Key use via iPhone or Apple Watch even more convenient.

“We are excited to be among the first manufacturers to deliver UWB technology in home locks to consumers,” said Cathy You, Aqara’s senior vice president of global business and strategy. “With the U400 lock, we’re redefining how consumers engage with their access control systems, providing instant, automated access without compromising privacy.”

iOS 26.4 features surface in new internal Apple leak

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iOS 26.4 features leak
iOS 26.4 will apparently come with several handy new features.
Image: Apple/D. Griffin Jones/Cult of Mac

A leaked iOS 26 internal build reveals several new features Apple plans to introduce in iOS 26.4. These include credit card autofill support for third-party apps, folders in whiteboarding app Freeform, and a Sports tier in Apple TV.

The company will supposedly also introduce additional security measures with the update.

Apple replaces AI chief, taps ex-Googler to fix Apple Intelligence

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Apple replaces AI chief, taps ex-Googler to fix Apple Intelligence
Apple found an expert with extensive AI experience to put in charge of some of its AI efforts.
AI image: Google Gemini/Cult of Mac

John Giannandrea, the man responsible for making Apple Intelligence what it is today, is out. It’s an expected change, as senior management reportedly didn’t think Giannandrea could provide the leadership needed to develop critical AI products.

Amar Subramanya, who Apple poached from Microsoft, will replace Giannandrea. Prior to his short stint at Microsoft, Subramanya spent many years at Google — most recently as head of engineering for the Gemini AI chatbot.

Tim Cook retiring in 2026? Say it ain’t so … [The CultCast]

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Photo of Tim Cook, the Apple CEO rumored to retire as early as January 2026, along with the logo for The CultCast podcast.
Is Tim Cook really getting ready to do a disappearing act?
Image: Cult of Mac

This week on Cult of Mac’s podcast: The latest rumor about Apple CEO Tim Cook‘s retirement says he could step down as early as next January. We discuss the likelihood of that, and Apple’s succession plans, as we debate the company’s future.

Also on The CultCast:

  • Soon, iPhones will let users trigger voice assistants other than Siri (at least in some countries).
  • It sounds like Apple might kill the Mac Pro. We pour one out for the distinguished line of high-powered computers — but recognize that maybe their time has come.
  • Against all odds, the iPhone Pocket is a hit! Time to eat some crow.
  • You won’t believe what London phone thieves do when they find out they’ve got an Android on their hands.
  • And finally … we marvel at some super-high-end Apple setups.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Sorry, Siri: iPhone side button will soon trigger other voice assistants

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An image of an iPhone 17 with a magnifying glass and a microphone overlaid, used to illustrate a story about triggering a new voice assistant other than Siri by using the side button.
Open a third-party voice assistant instead of Siri.
Image: Rajesh Pandey/Cult of Mac

Apple will soon allow iPhone users in Japan to use the side button to trigger a third-party voice assistant they might prefer to Siri. It is laying the groundwork for this change in iOS 26.2, which is currently in beta testing.

The company posted a detailed post on its developer blog providing insight into this change.

New Apple rules keep apps from sending data to third-party AI

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Apple App Review Guidelines on AI
Apple is making sure apps don't just send your data to third-party AI services.
Photo: Apple/Rajesh Pandey

Apple rolled out updated App Review Guidelines Thursday that require developers to explicitly disclose when they’re sharing your personal information with third-party artificial intelligence services — and get your permission first.

5 cool things you can do with Samsung SmartThings and Siri

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Samsung SmartThings and Siri
You can do quite a lot with SamSung SmartThings and Siri.
Photo: Ste Smith/Cult of Mac

If you’re an Apple user who’s been eyeing Samsung’s SmartThings ecosystem, you might be wondering how well it plays with Siri and your other Apple devices. The good news? SmartThings has robust HomeKit support, meaning you can control a wide range of smart home devices using Siri voice commands, the Home app and Apple’s automation features. Here are five impressive ways to integrate SmartThings into your Apple-powered smart home.

Apple might retire HomePod mini soon

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HomePod mini discontinued?
HomePod mini 2 around the corner?
Photo: Apple/Rajesh Pandey/CultOfMac

Apple might have silently discontinued the original HomePod mini. The tiny smart speaker is out of stock across several U.S. retailers, fueling speculation that a new model might be coming soon.

Hey, Siri — Google’s got the AI upgrade you need! [The CultCast]

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The CultCast logo with Siri and Google Gemini logos
Can Google AI finally fix Siri? Sounds like Apple's betting on it.
Image: Cult of Mac

This week on Cult of Mac’s podcast: Apple reportedly plans to pay a cool $1 billion a year to use Google Gemini to make Siri smarter. How do we feel about that? Honestly, anything that fixes Siri sooner rather than later would be a big win.

Anybody creeped out about iPhones and Macs with Google inside should rest easy, though. Apple plans to keep everything safe and secure. And Cupertino’s still scrambling to get its own AI up to speed.

Also on The CultCast:

  • Apple plans to build a low-priced laptop that will bring Macs to the masses. We discuss why that has PC makers quaking in their boots.
  • The iPhone Air is reportedly a bust. One big reason is that people love their iPhone cameras — and the Air skimped out on that. The next iPhone Air model might add a second lens, but really fix the problem?
  • Some automakers plan to pull the plug on CarPlay. We’re already plotting our revolt!
  • Griffin runs down the top five features in iOS 26.1 that you should try immediately, including one important toggle that will keep your iPhone from photographing the luxurious insides of your pocket.
  • And finally, we wrap up with a new game — Apple Mad Libs!

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Upgrading Siri with Google Gemini will be $1 billion quick fix

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Upgrading Siri with Google Gemini will be $1 billion quick fix
At the heart of the new Siri will be Google AI. But it’s not as bad as you might think.
Graphic: Apple/Google

The brains behind the upcoming AI-enhanced version of Siri will reportedly be provided by Google, not Apple’s own tech. For a hefty price.

Google’s software will supposedly run on Apple servers, so user data isn’t being handed over to Google.

5 Apple products I wish I never bought

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Image of red Apple logo that's melting
Most times, Apple nails it. But not always.
AI image: Midjourney/Cult of Mac

Apple makes some of the best tech products in the world — beautifully designed, powerful and reliable. But even the best stumble sometimes.

Over the years, I’ve used plenty of Apple devices that looked great on paper but turned out to be frustrating in practice. Here are the ones that made me question Apple’s “it just works” mantra.

Apple reportedly will tap Google Gemini to give Siri a brain boost

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Google Gemini might power next-gen Siri.
Google will help next-gen Siri.
Image: Rajesh Pandey/Cult of Mac

Apple’s long-delayed Siri upgrade will reportedly “lean on Google’s Gemini” model to power many of its features. It will also include an AI-powered web search.

However, this Gemini integration will supposedly function differently from how Apple currently integrates ChatGPT into Apple Intelligence.

7 exciting features to expect from Siri’s 2026 AI upgrade

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Siri 2026 AI upgrade
Tim Cook confirmed AI-enhanced Siri should arrive in 2026. Here's a reminder of what that will mean.
AI image: ChatGPT/Cult of Mac

Apple’s long-delayed AI-powered Siri upgrade remains on track for a 2026 debut, CEO Tim Cook said Thursday. That offers some reassurance to users after multiple setbacks pushed the originally planned 2024 release back by more than a year.

So, what can we expect from a smarter Siri voice assistant when it finally arrives? 

OpenAI acquires ex-Apple Shortcuts team to supercharge ChatGPT for Mac

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OpenAI acquires the team behind Sky
The team behind Shortcuts will now work on the ChatGPT app.
Photo: OpenAI

ChatGPT maker OpenAI has acquired Software Applications Inc., a company founded by former Apple employees who worked on Workflow, the software Apple acquired in 2017 and renamed “Shortcuts.”

At Software Applications, the team has been hard at work on Sky, an AI-powered assistant that can perform actions across any app on your Mac. The acquisition should give OpenAI a leg up when it comes to integrating ChatGPT into Macs.

Meta steals top Apple AI exec behind ‘answer engine’ project

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Image representing Apple's AI knowledge
The brain drain from Apple's AI team is real (and likely to accelerate).
Photo: Apple

Meta continues poaching high-profile executives from Apple’s AI team for its Superintelligence group. The latest hire is Ke Yang, who Apple recently appointed to lead its Answers, Knowledge and Information team.

Apple’s team is making an “answer engine” that will crawl the web to answer simple search queries.