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Siri

Siri, Apple’s voice-activated AI assistant, arrived in 2011 as a groundbreaking feature of the iPhone 4s. Initially, it helped users perform simple tasks such as setting reminders, sending messages and searching the web through natural language voice commands.

Siri’s launch marked one of the earliest mainstream uses of conversational AI in consumer electronics, making voice interaction a practical tool rather than a futuristic concept.

Siri: The first popular AI assistant in wide use

Over the years, Siri has undergone significant evolution. Apple continuously works to improve the AI assistant’s understanding of context, natural language and user intent.

These upgrades have expanded its abilities from basic voice commands to more complex interactions, such as handling multistep requests, providing personalized recommendations, and integrating deeply with Apple’s ecosystem. This evolution reflects advances in machine learning and natural language processing, enabling the voice assistant to offer more intuitive and humanlike responses.

The voice gateway to Apple’s ecosystem

Siri’s integration with Apple’s hardware ecosystem — from iPhone, iPad and Mac to Apple Watch, HomePod and Apple TV — enhances its usability and convenience. Siri leverages on-device processing for improved privacy and faster responses while maintaining seamless cloud connectivity for complex tasks. This makes Siri both efficient and secure, aligning with Apple’s focus on user privacy.

Today, its capabilities extend across a wide range of functions. It can control smart home devices, navigate routes in Apple Maps, manage schedules, send messages, make calls, and even assist with accessibility needs.

Siri also supports multilingual commands and personalized voice recognition, making the assistant more adaptable and user-friendly. Through Siri Shortcuts, users can automate custom workflows, linking multiple actions into a single voice command.

Challenges from ChatGPT and others

Over the years, Siri has transformed from a simple voice command tool into a sophisticated AI assistant that understands context, personal preferences, and complex requests. However, in recent years, developments in conversational AI products like ChatGPT have showcased Siri’s shortcomings.

Apple continues to work to make its voice assistant smarter. But development problems led the company to delay the rollout of a more conversational version of the AI assistant in 2025.

If Apple can perfect the next-gen Siri, it could play an outsize role in users’ everyday lives, thanks to the billions of Apple devices in use.

Read Cult of Mac’s latest posts on Siri:

Make your iPhone read text out loud

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Image of an iPhone with the words
Your iPhone can read text from websites and iMessages (and even words in photos). Here's how to make it happen.
Image: D. Griffin Jones/Cult of Mac

You can have your iPhone read out loud any text on its screen with a useful accessibility feature called Accessibility Reader. Apple designed this feature for people who have trouble reading small text, but you will find it handy even if you don’t — in lots of situations.

For instance, your iPhone can read recipes aloud while your hands are busy cooking. Or you can quickly hear how to pronounce a word you don’t know — that’s what I use Accessibility Reader for most often. You can even hear what you’re typing as you write.

The potential applications for everyday use are incredibly broad. Here’s how to use Accessibility Reader and all of the iPhone’s Read & Speak features. 

Siri desperately needs the ChatGPT-like chatbot Apple is now testing

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Siri under construction
With a Siri revamp under way, Apple’s voice assistant needs a chatbot.
Graphic: ChatGPT

Apple is reportedly testing an AI-powered chatbot that can perform many tasks that the promised Siri upgrade will be able to handle. The app supposedly gives Apple employees a way to test future Siri capabilities, but also to explore whether Siri needs a chatbot functionality.

ChatGPT, Google Gemini and others made AI chatbots mainstream, so not having one in the long-promised Siri revamp would be a glaring omission. One that would draw considerable criticism.

Apple preps AI search engine to take on OpenAI and Perplexity

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Apple’s “World Knowledge Answers” could be baked into a future version of Siri.
Image: ChatGPT/Cult of Mac

Apple will reportedly take on OpenAI and Perplexity with its own AI-powered web search. Known internally as the World Knowledge Answers, the feature should launch by next year.

The company will integrate it directly into Siri and may eventually bring it to Safari and Spotlight.

How to make Siri silence alarms on other Apple devices

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Control iPhone alarm sound using Siri
Stop an irritating alarm in another room with a simple Siri command.
Graphic: Ed Hardy/Cult of Mac

Say you’re in the kitchen and you hear an alarm going off on the iPad in your living room. Rather than walking across the house to deactivate it, you can use Siri on your iPhone or HomePod to shut off the alarm. This method also works with timers (and a variety of devices, too).

Here’s how to do a handy trick that everyone should know.

Google Gemini might give Siri the AI boost it needs

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Google Gemini Siri
Google Gemini could get baked into an upcoming Siri version.
Graphic: Apple/Google/Cult of Mac

Add Google Gemini to the list of AIs that might go into the promised revamp of the Siri voice assistant if Apple can’t develop the tech itself.

Apple is working hard on its own large language models to provide Siri with a much-needed intelligence boost. But Cupertino is reportedly covering its bases by talking to other companies about using their AI instead. Google joined the list, according to an unconfirmed report published Friday.

Apple’s ‘Pixar Lamp’ robot could feature a human-like Siri

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Apple desktop robot
Control the lamp naturally, using gestures in the air.
Photo: Apple

Apple plans an ambitious return to artificial intelligence hardware with a slate of new devices, headlined by a tabletop robot designed to serve as an interactive AI companion, according to a new report. Cult of Mac reported on the “Pixar Lamp” robot and its physical motions before, but new information indicates a new version of Siri could make it surprisingly human-like in its interactions with people.

Google Pixel 10 teaser roasts Apple over Siri’s long wait

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Google Pixel 10 teaser taking a potshot at failed Siri 2.0
Google takes a dig at Apple's failed smarter Siri rollout.
Photo: Google on X

Google’s newest teaser for its upcoming Pixel 10 lineup mocks Apple’s failed rollout of a new, smarter Siri. “If you buy a new phone because of a feature that’s coming soon, but it’s been coming soon for a full year, you could change your definition of soon,” says Google in the ad.

It recommends frustrated users to “just change your phone” and gives a glimpse of the Pixel 10 at the end.

Apple begins building its ChatGPT rival

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AI safety guidelines -- Apple Intelligence
AppleGPT incoming?
Photo: Apple

Apple’s new internal team, “Answers, Knowledge and Information,” is apparently developing a ChatGPT-like search tool. It will reportedly use an “answer engine’ that will crawl the web to answer simple search querries.

The tool is still in the early stages of development, so it won’t go live anytime soon.

Tim Cook hypes Apple’s AI efforts and ‘amazing’ product pipeline in all-hands meeting

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Tim Cook commits to winning the AI game during an all-hands meeting on the Apple campus.
AI image: Midjourney/Cult of Mac

In an unusual all-hands meeting Friday, Apple CEO Tim Cook assured employees that Apple won’t drop the ball when it comes to artificial intelligence. Calling AI “as big or bigger” than the internet, Cook said the company will rise to the occasion.

“Apple must do this,” he said. “Apple will do this. This is sort of ours to grab. We will make the investment to do it.”

In addition to hyping the company’s AI efforts, Cook expressed excitement about all the “amazing” new Apple products in the pipeline. And Apple software chief Craig Federighi told his colleagues not to worry about the long-delayed smarter Siri — a key component of Apple’s AI-infused future.

Apple AI brain drain continues as a fourth researcher joins Meta

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Meta logo
Apple loses is fourth AI expert in only a few weeks.
Photo: Meta

Apple faces big challenges in its artificial intelligence efforts as another key researcher leaves the company to join Meta’s ambitious superintelligence project, according to a new report Tuesday. The departure marks the fourth AI expert to leave Apple’s foundation models team in just one month, raising questions about the future of Apple Intelligence and the company’s AI strategy.

Last chance to claim settlement from Siri class-action lawsuit [Updated]

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Submit Your Apple Siri class action lawsuit claim
Here's how to submit your Apple Siri class-action lawsuit claim.
Image: D. Griffin Jones/Cult of Mac

Thanks to a settlement in a class-action lawsuit related to Siri and data privacy, most U.S. Apple users can receive up to $100. You just need to fill out an online form by July 2, 2025. (Spoiler alert: That’s today.)

You’re eligible for a settlement if you live in the United States and used Siri between September 17, 2014, (when Apple released “Hey Siri” in iOS 8) and December 31, 2024. You can receive up to $20 per device, for up to five devices, if you’ve ever accidentally triggered Siri in the middle of a private conversation or meeting.

Here’s how Apple got in this mess, how to find out if you’re eligible, and how to submit your claim.

Apple might rely on AI rivals to make Siri smarter

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Apple may rely on rivals to make Siri smarter
Siri might be powered by Anthropic Claude or OpenAI ChatGPT.
Image: Cult of Mac

Apple’s struggle to develop artificial intelligence might reach the point where the iPhone-maker will need to outsource one of its core technologies: Siri. A promised AI upgrade for the voice assistant may be powered by large language models created by Anthropic or OpenAI, not Apple itself, according to an unconfirmed report published Monday.

But this is only a possibility — no decision has been made.

Apple explores acquiring Perplexity AI to supercharge search

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Will Apple acquire Perplexity?
Will Apple acquire Perplexity?
Photo: Apple/Perplexity

Apple reportedly held internal discussions to acquire AI startup Perplexity AI. The latter is an AI-powered search engine. It uses a large language model (LLM) to process the answers and presents them in an easier-to-understand format.

The discussions inside Apple are seemingly at an early level, and it may not even officially provide an offer to the young startup.

Wait for AI-enhanced Siri stretches out almost a year

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Work on a much smarter Siri will take about a long to finish as pessimists predicted.
AI image: Midjourney/Cult of Mac

The release date for the AI-enhanced version of the Siri voice assistant will likely come in spring 2026, according to information leaking out of Apple. That’s nine months from now, and a year after it was first expected.

The long delay in the launch of smarter Siri was a significant black eye for Apple, clearly demonstrating that it wasn’t keeping up with rivals in AI research.

Apple software chief reveals what delayed AI-enhanced Siri

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Apple’s Craig Federighi reveals what delayed AI-enhanced Siri
Craig Federighi opens up on why Apple was overly optimistic about a launch of smarter Siri.
Photo: Apple/Cult of Mac

Craig Federighi, Apple’s head of software development, finally gave more details on why the AI-enhanced new Siri version got delayed for so very long. He explains why Apple thought it could deliver the new feature this year, but eventually had to push back the launch until possibly 2026.

The intent seems to be to show that Apple was being overly optimistic, not deceptive, when it said at WWDC24 the new Siri version would be out within a year.

Apple might put AI strategy at center stage during WWDC

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AI at WWDC 2025
Apple executives might have a lot to say about AI at WWDC 2025.
Image: Google Gemini/Cult of Mac

Apple plans to devote a considerable portion of WWDC25 to talking about its AI strategy, according to a reliable source. That’s something of a surprise, as the iPhone maker has no big AI-related announcements to make at the developer conference.

Siri and Apple Intelligence will even get a rebrand, according to this source.

Apple Intelligence might take a backseat at WWDC25

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Apple Intelligence at WWDC25
WWDC25 won’t be as Apple Intelligence-packed as last year.
Image: Apple/D. Griffin Jones/Cult of Mac

Apple doesn’t have as many Apple Intelligence features to announce at WWDC25 as it did during last year’s developer conference. However, a handful of new AI features should arrive, including Apple Intelligence-generated Shortcuts automations, an Apple Intelligence API for developers, and AI-powered health tips. Apple’s foundation language model itself will also be improved, with versions in four different sizes currently in testing.

Here’s what to expect on Apple Intelligence next Monday during the WWDC25 keynote.

Apple isn’t as far behind in AI as some might fear

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Apple AI chatbot
A secret Apple project to make an AI chatbot is bearing fruit.
Image: ChatGPT/Cult of Mac

Some Apple executives reportedly think the AI-powered chatbot the company developed in-house is comparable to recent ChatGPT versions. And there’s internal pressure to connect the Siri voice assistant to it.

If true, this shows that while Apple isn’t at the forefront of AI, neither is it languishing at the back of the pack.

New smart speaker looks just like HomePod 2 but tops it

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WiiM Sound smart speaker and WiiM Amp Ultra
New hi-fi gear: WiiM Sound smart speaker paired with WiiM Amp Ultra.
Photo: WiiM

WiiM, a rising star in the affordable audio streaming market, unveiled its first-ever smart speaker last week: WiiM Sound. It looks a lot like HomePod 2 and directly challenges it — and whatever version of it Apple releases next — with an impressive feature set.

WiiM Sound could appeal to audiophiles seeking high-resolution audio in a smart package — at a price that undercuts Apple’s.

Apple might finally let you ditch Siri for a smarter assistant

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Siri desperately needs some ChatGPT-like smarts
There's a lot Siri doesn't understand. And that's a problem.
Image: Apple/Cult of Mac

Apple might allow users to replace Siri with another virtual assistant on iPhone, iPad and Mac, according to a new report.

While Apple’s smarter Siri will not arrive until at least next year, Apple users in the European Union might get something even better in the near future.

Hey, Siri: Welcome your new Vision Pro overlords

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Siri management shakeup
The new head of Siri development has one job: make it stink less.
AI image: ChatGPT/Cult of Mac

In a shake-up aimed at revitalizing Apple’s aging Siri voice assistant, the iPhone giant brought in Mike Rockwell to lead a comprehensive overhaul now in progress, according to a new report. First, the former head of Vision Pro software continues revitalizing the Siri leadership team in the Vision Pro team’s image.

7 everyday tasks that Apple Watch makes easier

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Apple Watch pros
Sometimes, your Apple Watch really is better than your iPhone.
Image: Ed Hardy/Cult of Mac

It’s time to break the habit of doing everything on your iPhone while overlooking what’s often a better alternative. Consider the Apple Watch pros: It’s a very capable little computer, and it’s right there on your wrist. Odds are you aren‘t taking advantage of half of what it can do for you.

Here are the simple tasks I used to do on my iPhone that are now easier because I do them on my Apple Watch. And all without needing any third-party software. The only apps required come preinstalled on every Apple Watch.

AI-enhanced Siri could launch sooner than expected

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Image of an Apple logo and the words
We might not have to wait another year for the much-anticipated AI-enhanced Siri.
Image: ChatGPT/Cult of Mac

Apple’s release date for a much smarter version of Siri will reportedly come in the fall, according to sources inside the company. While that’s many months later than Apple originally hoped, it’s still far sooner than some people feared.

Perhaps a recent shakeup of the Siri management team is bearing fruit.

Top 6 Siri tricks and features (without Apple Intelligence)

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6 other things Siri can do
After much research, I’ve finally discovered some other uses for Siri.
Image: D. Griffin Jones/Cult of Mac

Believe it or not, there are actually quite a few helpful tricks Siri can do — besides setting timers and sending texts. Granted, there’s a lot of things Siri can’t do, especially with the recent news that the smarter, more capable Siri promised with Apple Intelligence and the total LLM-powered overhaul are both significantly delayed.

Nonetheless, after many hours of research, I have come across six neat things you can ask Siri you might find surprising or handy. Keep reading our list or watch our video.