Apple events

Apple on Monday announced a product-launch event scheduled for March 4, inviting select media to attend in person what it describes as a “special Apple Experience.” The invitation offers no details on what to expect, but the company is surely preparing to unveil new hardware as it pushes into the heart of its spring product cycle.

Numerous leaks and rumors point to a busy event. A new MacBook Pro, a new MacBook Air, an entirely new low-cost MacBook, the iPhone 17e, revamped iPads and possibly more could all be on the agenda.

After Apple invited a select group of content creators to an “Apple Experience” in Los Angeles, speculation arose Friday that the company will use the event to launch an upgraded MacBook Pro with M5 Pro and M5 Max processors.

Appel scheduled its mysterious event for January 27 through January 29 — exactly the time many expect the refreshed Mac laptop to arrive.

Apple isn’t done lunching new products this year, even though the iPhone 17 family and Apple Watch Series 11 reached customers in September.  There are so many new products coming out of Cupertino this fall that rumors point to an Apple October event.

For some Apple fans, the best is yet to come: the Apple M5 processor, a new iPad Pro and (hopefully) the next MacBook Pro. And there could be more.

During Tuesday’s Awe Dropping event, Apple announced AirPods Pro 3, refreshed every model of Apple Watch and unveiled four all-new iPhones, including the first iPhone Air. It’s an impressive set of products in a pretty quick event.

But if you want to watch an even faster event, you can get the gist in 90 seconds with our Awe Dropping event video recap.

Apple shook up its iPhone lineup with the Awe Dropping event’s iPhone Air introduction. The dramatically thinner device, which drops the “17” series number in its name, replaces the Plus model. The super-slim new handset is Apple’s biggest iPhone design departure in years, packing Pro features and remarkably long battery life into a slight-yet-powerful handset.

“We are thrilled to introduce the impossibly thin iPhone Air at 5.6 millimeters,” said John Ternus, Apple senior vice president of Hardware Engineering. “It’s the thinnest iPhone we’ve ever made, and it’s also exceptionally light. It’s unlike anything you’ve ever held before, and it’s packed with our most advanced features.”

How can you watch Apple’s iPhone event? You can stream the keynote on YouTube, on the apple.com website or on your smart TV. It starts at 10 a.m. Pacific time on Tuesday, September 9.

At the September event, Apple unveils new iPhones, Apple Watches and other accessories. The iPhone 17 series will be the highlight — with the iPhone 17 Air being a standout new model. Rumors point to the Apple Watch Ultra 3 getting a faster processor, satellite messaging and (possibly) blood pressure monitoring. Some of these features might make it to the Apple Watch Series 11. A couple of other new devices might put in an appearance at Apple’s September event, too. We’ve heard rumors of AirPods Pro 3, an updated Apple TV 4K and AirTag 2.

Here’s how you can watch it all live, whether you’re watching at home or secretly at work.

This week, invites are out for the “awe dropping” iPhone event! Also: Touch ID and bumper cases making a comeback like it’s 2013, how to combine emojis, the first ergonomic dual-ultra-widescreen setup, Twitter versus Mastodon and Leander’s review of PowerBeats Pro 2!

The graphic in the invitation to Apple’s upcoming “Awe dropping” product launch event looks like a thermal image, and that set off furious speculation Tuesday about whether it’s a hint about a feature coming to one of the many products expected to debut that day.

Could it refer to a way to cool the iPhone 17 Pro? Or a new Apple Watch sensor? Something else?

Apple sometimes uses its event invitations to hint about what it will announce, so it’s possible the company is clueing us in.

One version of the invitation to Apple’s September 9 “Awe dropping” product launch event includes an Easter egg. Run your finger around on the Apple logo displayed on a touchscreen, and it’ll react.

It’s the latest in a series of Easter eggs hidden in Apple invitations.

Invitations went out Tuesday for a much-anticipated Apple press event on September 9. The theme is “Awe dropping,” and the unveiling of the iPhone 17 series should be the highlight.

Also likely on the agenda are the launch of Apple Watch Series 11 and Apple Watch Ultra 3.

Apple TV+ brought Lumon Industries to life Saturday in a surprise, star-studded event — and it confirmed renewal of Severance for season three in the process.

The streamer surprised thousands of the show’s fans with a Lumon-style Outdoor Retreat Team-Building Occurrence, aka ORTBO. It featured a panel discussion moderated by Stephen Colbert at the surreal workplace thriller’s primary location, Bell Works in Holmdel, New Jersey.

Apple CEO Tim Cook revealed Thursday that his company plans to launch a new product on February 19. He didn’t say what’s on the agenda, other than using a social media post to tease “the newest member of the family.”

There are actually several Apple products that rumors indicate could launch then, including AirTag 2, a new HomePod, the iPhone SE 4, and the MacBook Air with an M4 processor. If you’re curious when does the new MacBook Pro come out, reports suggest Apple may introduce it alongside other anticipated products.

Apple let the world know Thursday that its much-anticipated October event won’t be a traditional one. Instead, it’ll be a week of announcements of new products via press releases.

What the PR blitz will bring is supposed to be a secret, of course. But we already know much of what’s likely coming: MacBook Pro, iMac and Mac mini, all running the M4 processor, plus the iPad 11.

While there’s much anticipation for an Apple October product launch event, something happened Tuesday to make one less likely.

But don’t worry: Mac notebooks and desktops with the M4 processor are still expected to premiere soon. Just maybe more quietly.

While getting blitzed by an avalanche of mind-numbing specs during Apple’s “It’s Glowtime” event, I kept marveling at how good San Francisco looked. The beautiful City by the Bay provided the backdrop to Monday’s event, with many of the presenters standing in front of gorgeous San Francisco landmarks.

San Francisco is my hometown (I’ve lived here nearly 30 years now), and it’s been getting beat up by stories about urban decay in recent years. But it’s still one of the world’s most beautiful cities, and it looked great during Apple’s live stream. Here’s a quick rundown of all the eye-popping SF locations.

Apple’s “It’s Glowtime” happens on Monday, September 9. If you want to know what time the Apple event starts in your local time, you’ve come to the right place. The iPhone 16 lineup, featuring upgraded internals and new AI features, will be the star of the show.

As always, Apple will stream the Glowtime event so you can catch the company unveil its newest products live. Here’s what time you need to tune in to watch Apple’s live stream.

The most important day of Apple’s year comes Monday, September 9. But there’s no reason for you to spend the weekend wondering what’s on the agenda for the “It’s Glowtime” event — we can spill the beans now: iPhone 16, AirPods 4, Apple Watch Series 10 and more.

We also already know what’s not coming at the September event, like MacBooks. Read on for all the details.

The invitation to Apple’s September 9 “It’s Glowtime” event includes a gorgeous glowing Apple logo, and you can easily make this the wallpaper on your iPhone, Mac or iPad.

There’s no better way to show how excited you are about the iPhone 16, which is expected to debut at the event. Or maybe you’re anticipating new Apple Watch models or AirPods 4.

Apple sent out invitations Monday for a press event on September 9. The unveiling of the iPhone 16 series should be the highlight of the “It’s Glowtime” event.

But that’s not all. Get ready for AirPods 4, Apple Watch Series 10 and Apple Watch SE 3 at Apple’s September event.

In an interesting turn of events, sources familiar with Apple’s plans reportedly confirmed the iPhone 16 event date as September 10, according to a new report. That date happens to match a recent hoax report that circulated online, adding an unexpected twist to Apple’s biggest product launch of the year, with the iPhone 16 lineup, Apple Watch 10 and more expected.

Update: On August 26, Apple confirmed that the event will take place on Monday, September 9. The official invite bears the catchprase, “It’s Glowtime.”

Apple’s online store has gone down ahead of its “Let Loose” event later today. Rumors suggest the company will announce new OLED iPad Pros and Apple Pencil Pro at the event.

Additionally, the 12.9-inch iPad Air might also make its debut at the event.

Apple just invited the world to a May 7 product-launch event with the theme “Let Loose.” As an Apple Pencil is prominently included in the invitation’s image, there’s no doubt that two much-rumored new iPad models are on the agenda.

What is surprising is that there’ll be an event to announce the products, not simply a press release.

Apple is widely expected to hold a product launch event in March 2024 with a range of new iPad Pro, iPad Air, and MacBook Air models on the agenda. If you’re wondering when Apple’s next big announcement is happening, check out the apple october event date for the latest updates.

You don’t have to wait to find out what’s on Apple’s agenda. Many details about the upcoming notebooks and tablets already leaked out.

UPDATE: It appears there won’t be an actual event. Apple has begun unveiling the expected product via press release, starting with the M3-powered MacBook Air on Monday. The iPad announcements are likely to come soon. 

If a big Apple event like Monday evening’s Scary Fast is happening, you can you’ll find a selection of bingo cards to play on social media. It could make the event go by quicker. And it’s fun just to check them out to see if the predictions align with your own and spot if anyone got a good joke or two in there.

UPDATE: The “Scary Fast” event has come and gone, and it brought the fresh MacBook Pro models and the iMac — all powered with a new M3 processor — that leaks predicted. Check out Cult of Mac‘s full coverage for more details.

Apple fans are getting a treat this Halloween: an event that’ll bring the M3 processor and a range of new Macs to run it.

Here’s everything we’re expecting at Monday’s event, including an iMac and MacBooks, with some accessories thrown in.