A major update to Apple Podcasts will introduce full video podcast support this spring using the company’s HTTP Live Streaming (HLS) technology, the iPhone giant said Monday.
The update promises a seamless experience for both viewers and podcast creators, with new tools for monetization and content distribution that Apple said will set a new standard for the medium.
“By bringing a category-leading video experience to Apple Podcasts, we’re putting creators in full control of their content and how they build their businesses, while making it easier than ever for audiences to listen to or watch podcasts,” said Eddy Cue, Apple SVP of Services.