October 29, 2012: Scott Forstall, Apple’s senior vice president of iOS software, is fired from the company after the disastrous Apple Maps launch. After Forstall is ousted, Apple divvies up the roles he previously handled among other high-level execs.
Design chief Jony Ive assumes leadership of the Human Interface team. Craig Federighi becomes head of iOS software. Eddy Cue takes control of Maps and Siri. And Bob Mansfield “unretires” to lead a new technology group.
October 20, 2009: Apple goes big with its iMac redesign, introducing the first 27-inch all-in-one Mac. The sleek, sophisticated aluminum unibody design looks so good that the iMac will remain virtually unchanged for years.
As with the first Macintosh with a built-in CD-ROM drive, the iMac’s 27-inch display represents a sea change for tech. The big, beautiful screen signals that larger displays need no longer remain the domain of pampered professionals.
This week on Cult of Mac’s podcast: After OpenAI’s Sora app races to the top of the App Store charts, it’s time to consider how fantastic and terrifying it really is.
The iPhone-only app produces startlingly photorealistic videos of wacky things like Pikachu as a World War II soldier and iJustine wrestling an elephant. Will we ever be able to believe our eyes again?
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OpenAI’s efforts to create and sell an “AI companion” device reportedly have serious obstacles to overcome. These are existential, including how the company can find enough computing resources to enable the artificial intelligence devices to function.
That’s good news for Apple, as there have been predictions that products designed specifically for AI might someday take the place of the iPhone and other smartphones.
September 18, 2013: iOS 7 launches with a radical redesign that divides the tech world. The biggest overhaul Apple’s mobile operating system has seen in years, iOS 7 ditches the skeuomorphic objects, dials and textures of previous iterations.
Instead, it boasts stark patches of white space, simpler icons and more abstract controls for settings. The Jony Ive era of software design is truly underway.
July 21, 1999: The iBook, Apple’s colorful clamshell laptop that’s a hybrid of the iMac and the PowerBook, arrives and launches a Wi-Fi revolution.
Apple’s new AirPort networking card is the key component that delivers cable-free internet access to the masses for the first time.
July 17, 2002: Apple ships a new super-sized iMac G4 with a 17-inch widescreen LCD display that becomes the envy of most computer users at the time.
“The best consumer desktop just got even better,” says Apple CEO Steve Jobs of the company’s new all-in-one computer in a press release. “Having this gorgeous 17-inch flat screen floating in mid-air right in front of you is simply breathtaking. There’s nothing like it in the PC world.”
He wasn’t wrong!
July 3, 2001: Apple suspends production of its Power Mac G4 Cube, one of the most notable busts in Apple history — and the first major flop following Steve Jobs’ glorious return to the company in 1997.
Although Apple leaves the door open to possibly reintroducing the remarkably clear G4 Cube at a later date, this never happens. The stylish computer is superseded by Apple’s upgrade to G5 processors and then to Intel Core-based Macs.
June 23, 2003: Apple launches its gorgeous Power Mac G5, a powerhouse desktop computer with a perforated aluminum chassis that earns it the affectionate nickname “the cheese grater.”
Starting at an affordable $1,999 (nearly $3,500 in today’s money, adjusted for inflation), the Power Mac G5 is the world’s first 64-bit personal computer. It’s also Apple’s fastest machine yet.
OpenAI and Jony Ive’s io have removed all public details about the latter’s acquisition. The much-hyped video announcing the acquisition is also no longer live on YouTube. Contrary to rumors, this is not due to the deal between the two companies falling apart.
The issue stems from a trademark dispute over the name “io” used by Ive’s firm.
June 16, 2010: Apple reports a massive surge of interest in its latest smartphone, with iPhone 4 preorders racking up 600,000 sales on their first day.
The company calls the number “far higher” than expected. At the time, it’s the most iPhone preorders Apple has ever taken in a single day. AT&T suffers server problems thanks to the demand — with 10 times the usual traffic on its website. It’s proof positive that Apple is onto a winner!
In an OpenAI meeting Wednesday, CEO Sam Altman revealed ambitious plans to develop AI-powered devices in partnership with former Apple design chief Jony Ive, targeting the release of 100 million “AI companion” devices that could reshape how users interact with artificial intelligence, according to a new report.
Altman described it to employees as a “chance to do the biggest thing we’ve ever done as a company.” OpenAI’s acquisition of Ive’s io startup is the company’s boldest hardware venture yet, potentially creating the first major alternative to smartphone and computer dominance.
And on Thursday, TF International Securities analyst Ming-Chi Kuo weighed in with possible details about OpenAI’s wearable device.
Will Jony Ive and Sam Altman’s new partnership dethrone Apple? A lot of people seem to think that in a battle of OpenAI vs. Apple, the iPhone maker is on borrowed time.
Looking at social media, the hype about OpenAI’s acquisition of Ive’s startup io is off the charts. Many pundits predict doom for Apple, which is already widely assumed to be woefully behind in AI. Apple’s stock took a big dive on the news of OpenAI’s acquisition of Ive’s secret company Wednesday.
But I highly doubt that Ive and Altman will topple Apple from its throne. Apple still has massive advantages — and they’re perhaps unassailable. Here’s why.
May 6, 1998: Apple CEO Steve Jobs unveils the original iMac, a brightly colored, translucent computer that will help save the company. Coming just 10 months after Jobs’ new management team takes over, the iMac G3 loudly announces that the days of Apple quietly fading into the background are over.
The colorful computer marks the start of a very successful run for Cupertino.
April 24, 2015: The original Apple Watch launch means consumers, who endured a seven-month wait after the device’s unveiling at a keynote the previous September, can finally strap an Apple wearable onto their wrists.
Apple CEO Tim Cook describes the smartwatch as the “next chapter in Apple history.” Behind the scenes, however, the first Apple Watch launch is a moment long in the making.
April 13, 2005: The tech world gets excited when a sketchy rumor suggests Apple is building a tablet computer.
The Chinese-language report claims Quanta will build a 15-inch touchscreen tablet PC with detachable keyboard. Apple will supposedly ship the device in the first quarter of 2006. Things don’t turn out quite like that, but the rumor offers the first hint about Apple’s secret iPad project.
March 29, 2012: Apple settles its “Antennagate” controversy by giving affected iPhone 4 owners the chance to claim a whopping $15 payout. The settlement covers customers who experienced problems with the phone dropping calls due to its cutting-edge design, but were unable to return their handsets (or didn’t want a free bumper from Apple to mitigate against the problem).
While it’s arguable whether a $15 payout was worth filing all the paperwork necessary to claim the cash, the Antennagate story — and the resulting class-action lawsuit — generated big headlines at the time.
March 20, 1997: Apple launches its Twentieth Anniversary Macintosh, a futuristic, special-edition Mac that’s ahead of its time in every way. Not part of any established Mac line, it brings a look (and a price!) unlike anything else available — and Apple delivers them to buyers in a limo!
And yet the Twentieth Anniversary Macintosh promptly bombs. Today, it’s a collector’s piece.
February 22, 2001: The iMac Special Edition, sporting wild designs that would make a hippie happy, puts a wacky face on the computer that saved Apple’s bacon at the turn of the century. The Flower Power iMac and Blue Dalmatian iMac evoke tie-dye shirts or other unconventional ’60s-era imagery.
A far cry from the super-serious, aluminum-heavy industrial design that will come to define Apple in coming years, these colorfully patterned iMacs stand out as some of the most irreverent computers Cupertino ever dreamed up. (C’mon, when was a real Dalmatian blue?)
Under the consciously tacky exteriors, a pretty darn great iMac G3 hums along.
January 27, 2010: After months of rumors and speculation, Steve Jobs publicly shows off the iPad for the first time. Aside from the name, which some people joke sounds like a female sanitary product, the first-generation iPad immediately earns critical acclaim.
“The last time there was this much excitement over a tablet, it had some commandments written on it,” The Wall Street Journal quips.
When it goes on sale a few months later, the first-gen iPad quickly becomes Apple’s fastest-selling new product ever.
November 18, 2003: Apple debuts its 20-inch iMac G4, the company’s biggest flat-panel all-in-one computer ever.
The introduction makes an already superb Mac even better. Somehow, though, the additional screen real estate makes the new Mac weigh twice as much as the 17-inch model.
Former Apple design chief Jony Ive designed a modular jacket for Italian luxury brand Moncler. Naturally, it comes with built-in magnets. Ive reinvented the button with a new, super-clever magnetic clasp for the jacket/poncho collection.
“There wasn’t some arrogant ambition around disruption [of buttons],” Ive said, in typical Ive-speak. “It was a very gentle, humble exploration.”
Former Apple design chief Jony Ive and OpenAI are trying to raise $1 billion to build the “iPhone of artificial intelligence,” according to a new report.
The article builds on previous media items about Ive brainstorming with OpenAI CEO Sam Altman on the project.
This week on Cult of Mac’s podcast: We always expect Apple silicon to make our smartphones faster, but iPhone 15 could be a speed demon in unsuspected ways. Like, it might deliver 80 times faster data transfers through the port that replaces Lightning. Anyone who moves large files around should be thrilled with the latest iPhone 15 rumor. And that’s not all …
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This week on Cult of Mac’s podcast: The latest iPhone 15 rumors paint a somewhat troubling picture. This year’s models might look a lot like last year’s models, which already seemed pretty darn familiar. Plus, is that camera hump really going to get even bigger? And will we once again revert to non-parity between Pro models, so you have to go ridiculously large to get the best features? Oh dear …
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Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.