Hilarious ‘Bad Lip Reading’ video interprets Apple keynotes

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Bad Lip Reading 2
Remember the time Apple introduced this somewhat unwieldy product?
Screenshot: Bad Lip Reading/Apple

Whether it’s songs or compilations of all the superlatives thrown around, Apple keynotes are frequently the inspiration for some pretty darn hilarious and creative parodies.

Now the folks from the hugely popular “Bad Lip Reading” YouTube channel have stepped into the arena with a video reinterpreting Apple’s recent keynotes. Check it out below:

Apple’s famous hyperbole factory works overtime

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Apple keynotes
The iPhones may change but the words describing remain the same.
Screenshot: James Brown/YouTube

When you compare the iPhone 4 to the iPhone XS, virtually everything has changed. All except the script Apple uses when introducing its new handsets to the public.

This is the tongue-in-cheek observation of James Brown, a YouTuber and Reddit user who posted a video comparing the use of adjectives from Steve Jobs in 2010 with Apple executives talking about the iPhones XS and XS Max at last week’s new product showcase.

Why it’s a big deal that Lisa Jackson spoke at Apple’s iPhone XS event

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Apple VP Lisa Jackson showcases Apple's environmental efforts during the Gather Round event.
Lisa Jackson showcases Apple's green innovation during the Gather Round event.
Photo: Apple

It’s an incredibly big deal that Wednesday’s Gather Round keynote featured Lisa Jackson, Apple’s head of environmental initiatives.

The annual iPhone unveiling is Apple’s biggest product event of the year. Every single word and image is carefully calibrated to do one thing, and one thing only: sell as many of the new products as possible.

So why did Tim Cook turn over several precious minutes to Jackson to talk about renewable energy and recycling?

Cult of Mac Magazine: Apple’s most important WWDC 2018 revelations and more!

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magazine
In this week's Cult of Mac Magazine: Even though Apple didn’t have any new physical toys to show off, Tim Cook and company still managed to pull out some big surprises at this year's WWDC.
Photo: Ste Smith/Cult of Mac

In this week’s Cult of Mac Magazine: Apple’s WWDC 2018 keynote lasted nearly 130 minutes and was jam-packed with new software goodies for developers and regular old Apple fanboys.

Apple is doubling down on its software game. And even though they didn’t have any new physical toys to show off, Tim Cook and company still managed to pull out some big surprises.

What’s new in iOS 12, macOS Mojave, watchOS 5, tvOS 12 and ARKit 2.0? You’ll find these stories and more in this issue. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

Speed through the WWDC 2018 keynote with sketchnotes

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Apple WWDC 2018 keynote in sketchnotes, Part 1 of 4.
Sketchnotes deliver all the WWDC 2018 keynote highlights the easy, visual way.
Photo: Andy McNally/Cult of Mac

WWDC 2018 bug Cult of Mac It is always exciting to capture the WWDC keynote in sketchnotes, and this year I filled up four pages of my notebook with drawings showcasing the biggest new features coming in iOS 12, macOS Mojave and watchOS 5.

As seen in my first sketchnote, above, iOS 12 makes performance on both old and new devices a priority. ARKit 2 brings more augmented reality goodness to Apple devices, including the ability for up to four people to share the same AR space at the same time.

For a quick and easy recap of the rest of the WWDC 2018 keynote highlights — plus a bonus sketchnote that proved kind of prescient — check out the rest below.

How to watch Apple’s ‘Hello Again’ MacBook Pro keynote

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Apple's keynote invite makes an awesome wallpaper.
Apple's keynote invite makes an awesome wallpaper.
Photo: Ste Smith/Cult of Mac

The new MacBook Pro is nearly here!

Months of rumors and leaked images finally culminate today with Apple’s second keynote in two months. Live from Apple’s campus, Tim Cook and Co. are expected to unveil the all-new Mac lineup.

Apple’s “Hello Again” keynote starts today at 10 a.m. Pacific and you don’t need a press badge to watch. All the festivities will be livestreamed from Apple’s HQ in Cupertino, California, so you can follow along on your iPhone, iPad, Mac or Apple TV.

Here’s how to get in on the action:

You call that boring? Apple’s iPhone 7 event delivers big surprises

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Tim Cook iPhone 7 event
Tim Cook and his crew killed it with the iPhone 7 event.
Photo: Apple

Far from the “boring” launch predicted by haters and relentless Apple rumormongers, Wednesday’s iPhone 7 event delivered plenty of big surprises.

Along with our first legitimate looks at the iPhone 7 and 7 Plus, and the new Apple Watch Series 2, we got a promising peek inside Apple’s increasingly powerful and polished ecosystem. Here’s what you need to know about Apple’s iPhone 7 event.

iPhone 7 and iPhone 7 Plus arrive with new colors and cameras

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Say hello to the new iPhone.
Say hello to the new iPhone.
Photo: Apple

The next generation of iPhones has finally arrived. And while they may look a bit boring on the outside, Apple has packed some game-changing features on the inside.

Apple is set to unveil the iPhone 7 and iPhone 7 Plus at an event today, but scooped itself by tweeting an image of the new devices before they even hit the stage. Yes, the headphone jack is finally dead. But Apple added some insane new features like a dual-lens camera, a sleek new Touch ID button, a water-resistant shell, and a couple new things no one expected.

The biggest takeaways from Apple’s tiniest keynote in years

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A size for every hand.
A size for every hand.
Photo: Apple

Evolution, not revolution, was the tone of today’s low-key Apple event. Smaller is better, says Apple, with two big product “reveals” that show off compact new devices with impressive internals.

While most of the announcements today have already been discussed and dissected, like the 4-inch iPhone SE, new Apple Watch bands and a smaller 9.7-inch iPad Pro, there were a couple of surprises.

Here are the biggest takeaways from Apple’s oddly low-key “Let us loop you in” event.

Liveblog: Apple loops us in with the iPhone SE and 9.7-inch iPad Pro

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Apple event let us loop you in
Get ready for a new iPhone and iPad.
Photo: Apple

The first big Apple media event of 2016 is finally here.

Months of rumors, speculation and anticipation have been leading up to Apple’s “Let us loop you in” event this morning, at which the company is expected to unveil a new 4-inch iPhone, a new iPad Pro model, and some Apple Watch hardware.

Tim Cook and the rest of the Apple crew are set to take the stage at 10 a.m. Pacific and Cult of Mac will be here to liveblog the festivities. Will there be a “one more thing” at the end to make this a truly unforgettable event? Come follow along with us below: