Apple’s new apps clearly reflect Tim Cook’s values [Opinion]

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Tim Cook shows off the latest Apple services.
Tim Cook takes the wraps off the latest Apple services.
Photo: Apple

Watching Monday morning’s “It’s show time” keynote, I was struck by how much Tim Cook is stamping his values on what Apple is doing.

While writing a book about Cook last year, I accidentally stumbled on six values he has been championing at Apple:

  • Accessibility
  • Education
  • Environment
  • Inclusion and diversity
  • Privacy
  • Supplier responsibility

These are the things Cook has been pushing internally since taking over from Steve Jobs in 2011. These are the priorities of his leadership, reflecting the things he wants to get done and the internal values that guide what Apple employees do and how they do it.

Monday’s keynote was a chance to witness these values in action, to see the kinds of products and services his priorities are helping to create.

Predictions for Apple’s big ‘show time’ event [Cult of Mac Magazine No. 288]

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Get ready for the big event. Apple's
Get ready for the big event.
Cover: Leander Kahney/Cult of Mac

Brace yourself for an Apple event like no other. In a little over a week, Cupertino execs — and probably a passel of Hollywood stars — will give us our first peek at Apple’s (not so) secret video-streaming service. As the company pushes its growing slate of services, Apple likely will put new hardware on the back burner.

Find out what to expect at Apple’s “It’s show time” event. Then treat yourself to the rest of the week’s best Apple news, how-tos and reviews. It’s all wrapped up for free in the latest edition of the easy-readin’ Cult of Mac Magazine for iOS. Download it now. Or get all the posts in the roundup of links below.

Plus: Don’t miss the big St. Patrick’s Day sale in the Cult of Mac Watch Store.

What to expect from Apple’s ‘show time’ event on March 25

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Apple Show time event
Apple is expected to launch a number of new services this spring.
Photo: Apple

The first Apple event of 2019 is nearly here. Tim Cook and friends are set to take the stage at the Steve Jobs Theater on March 25 to unveil the company’s newest goodies, only instead of unveiling some shiny new gadgets you can buy, Apple is supposedly going to bust out some services you can subscribe to.

The Apple rumor mill has been working in overdrive leading up the event, so we have a pretty solid idea of what we’ll see.

If you hate Apple keynote spoilers, stop reading now.

Hilarious ‘Bad Lip Reading’ video interprets Apple keynotes

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Bad Lip Reading 2
Remember the time Apple introduced this somewhat unwieldy product?
Screenshot: Bad Lip Reading/Apple

Whether it’s songs or compilations of all the superlatives thrown around, Apple keynotes are frequently the inspiration for some pretty darn hilarious and creative parodies.

Now the folks from the hugely popular “Bad Lip Reading” YouTube channel have stepped into the arena with a video reinterpreting Apple’s recent keynotes. Check it out below:

Apple’s famous hyperbole factory works overtime

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Apple keynotes
The iPhones may change but the words describing remain the same.
Screenshot: James Brown/YouTube

When you compare the iPhone 4 to the iPhone XS, virtually everything has changed. All except the script Apple uses when introducing its new handsets to the public.

This is the tongue-in-cheek observation of James Brown, a YouTuber and Reddit user who posted a video comparing the use of adjectives from Steve Jobs in 2010 with Apple executives talking about the iPhones XS and XS Max at last week’s new product showcase.

Why it’s a big deal that Lisa Jackson spoke at Apple’s iPhone XS event

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Apple VP Lisa Jackson showcases Apple's environmental efforts during the Gather Round event.
Lisa Jackson showcases Apple's green innovation during the Gather Round event.
Photo: Apple

It’s an incredibly big deal that Wednesday’s Gather Round keynote featured Lisa Jackson, Apple’s head of environmental initiatives.

The annual iPhone unveiling is Apple’s biggest product event of the year. Every single word and image is carefully calibrated to do one thing, and one thing only: sell as many of the new products as possible.

So why did Tim Cook turn over several precious minutes to Jackson to talk about renewable energy and recycling?

Cult of Mac Magazine: Apple’s most important WWDC 2018 revelations and more!

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magazine
In this week's Cult of Mac Magazine: Even though Apple didn’t have any new physical toys to show off, Tim Cook and company still managed to pull out some big surprises at this year's WWDC.
Photo: Ste Smith/Cult of Mac

In this week’s Cult of Mac Magazine: Apple’s WWDC 2018 keynote lasted nearly 130 minutes and was jam-packed with new software goodies for developers and regular old Apple fanboys.

Apple is doubling down on its software game. And even though they didn’t have any new physical toys to show off, Tim Cook and company still managed to pull out some big surprises.

What’s new in iOS 12, macOS Mojave, watchOS 5, tvOS 12 and ARKit 2.0? You’ll find these stories and more in this issue. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

Speed through the WWDC 2018 keynote with sketchnotes

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Apple WWDC 2018 keynote in sketchnotes, Part 1 of 4.
Sketchnotes deliver all the WWDC 2018 keynote highlights the easy, visual way.
Photo: Andy McNally/Cult of Mac

WWDC 2018 bug Cult of Mac It is always exciting to capture the WWDC keynote in sketchnotes, and this year I filled up four pages of my notebook with drawings showcasing the biggest new features coming in iOS 12, macOS Mojave and watchOS 5.

As seen in my first sketchnote, above, iOS 12 makes performance on both old and new devices a priority. ARKit 2 brings more augmented reality goodness to Apple devices, including the ability for up to four people to share the same AR space at the same time.

For a quick and easy recap of the rest of the WWDC 2018 keynote highlights — plus a bonus sketchnote that proved kind of prescient — check out the rest below.

How to watch Apple’s ‘Hello Again’ MacBook Pro keynote

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Apple's keynote invite makes an awesome wallpaper.
Apple's keynote invite makes an awesome wallpaper.
Photo: Ste Smith/Cult of Mac

The new MacBook Pro is nearly here!

Months of rumors and leaked images finally culminate today with Apple’s second keynote in two months. Live from Apple’s campus, Tim Cook and Co. are expected to unveil the all-new Mac lineup.

Apple’s “Hello Again” keynote starts today at 10 a.m. Pacific and you don’t need a press badge to watch. All the festivities will be livestreamed from Apple’s HQ in Cupertino, California, so you can follow along on your iPhone, iPad, Mac or Apple TV.

Here’s how to get in on the action:

You call that boring? Apple’s iPhone 7 event delivers big surprises

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Tim Cook iPhone 7 event
Tim Cook and his crew killed it with the iPhone 7 event.
Photo: Apple

Far from the “boring” launch predicted by haters and relentless Apple rumormongers, Wednesday’s iPhone 7 event delivered plenty of big surprises.

Along with our first legitimate looks at the iPhone 7 and 7 Plus, and the new Apple Watch Series 2, we got a promising peek inside Apple’s increasingly powerful and polished ecosystem. Here’s what you need to know about Apple’s iPhone 7 event.