Watching Monday morning’s “It’s show time” keynote, I was struck by how much Tim Cook is stamping his values on what Apple is doing.
While writing a book about Cook last year, I accidentally stumbled on six values he has been championing at Apple:
- Inclusion and diversity
- Supplier responsibility
These are the things Cook has been pushing internally since taking over from Steve Jobs in 2011. These are the priorities of his leadership, reflecting the things he wants to get done and the internal values that guide what Apple employees do and how they do it.
Monday’s keynote was a chance to witness these values in action, to see the kinds of products and services his priorities are helping to create.