According to a San Francisco website, Apple is confirmed as the reason behind all the mysterious logistics happening at the city’s Bill Graham Civic Auditorium, the same venue at which Steves Jobs and Wozniak introduced the world to the Apple II.
The event, supposedly set to take place September 9, could be where Tim Cook and crew announce the iPhone 6s, 6s Plus, new iPads, a new Apple TV refresh or even the iPhone 6c. With that kind of potential lineup, it would make sense that Apple would want a big venue. The Bill Graham Civic can hold up to 7,000 people.
With the venue booked by an unknown company between September 4 and September 13 for a mysterious “trade show,” it looks like perfect timing for the next Apple event. September 9 is just two days after Labor Day — not much should pre-empt an Apple reveal in a short work week.
With several security folks guarding the venue, and lots of heavy equipment being loaded into and around the building, something is definitely up.
Local news site Hoodline was told by a trusted source involved with the logistical planning of the event that the venue had indeed been booked by Apple, though the source did not have further information on what the event would be about specifically.
We should all know in a few days as Apple traditionally sends out press invites before these types of happenings. Be sure that Cult of Mac will report on any such Apple event as soon as we hear legitimate word.