The first big Apple media event of 2016 is finally here.
Months of rumors, speculation and anticipation have been leading up to Apple’s “Let us loop you in” event this morning, at which the company is expected to unveil a new 4-inch iPhone, a new iPad Pro model, and some Apple Watch hardware.
Tim Cook and the rest of the Apple crew are set to take the stage at 10 a.m. Pacific and Cult of Mac will be here to liveblog the festivities. Will there be a “one more thing” at the end to make this a truly unforgettable event? Come follow along with us below:
Here are our big roundups of what happened at the “Let us loop you in” event:
“Let us lull you to sleep.”
At least they didn’t stretch out the boringness into a 1.5 hour event.
Wow. That was one low-key event. Have they been studying Google keynotes?
So the loop meant … what? Nothing?
Tim’s wrapping up with a goodbye to the venue — and to talk up the theater on the spaceship campus.
Because there’s lot of people with old laptops.
I’m sure the iPad Pro is better in a lot of ways than a five-year-old laptop, but I don’t know why they keep pushing that.
12.9-inch iPad Pro is also getting a 256GB model. iPad Air 2 price drops down to $399.
The True-Tone Display is a pretty nice feature.
Not a lot of lead time on this event. Everything’s either out today or next week.
So the big selling point phrases are … best iPad upgrade ever and ultimate PC replacement. What will it cost? 32 GB for $599, 128GB for $749, 256GB for $899. Orders begin Thursday, shipping on March 31.
iPad Pro, Jr. is coming in Rose Gold along with the usual silver, space gray, and gold.
Apple tossed in a 12MP iSight camera in the back, but it comes with a little bump.
We need to get some engineers into this liveblog to do something about that echo.
There’s also some sweet new dongles for iPad Pro: USB Camera Adapter and SD Card Reader.
There’s a Smart Keyboard designed specifically for the 9.7-inch iPad Pro. Apple Pencil is also supported. “The greatest accessory Apple has ever made,” says Phil.
“It has a ton of grunt.”
“It has a ton of grunt” is my new favorite phrase.
Please stop saying “grunt.”
“Let us scale you down.”
The new iPad Pro comes with a Tru Tone display that automatically adjusts to the temperature of the light around you. It could make it the best tablet for mobile photo editing.
This is the great downsizing, Evan.
Everybody, everywhere, every time, says iPad Pro is great but no desktop replacement. So … I’m not buying this line of reasoning. No way a big percentage of Windows users says, “My computer’s kinda old, so I’m going to buy an iPad Pro.” It’s wishful thinking.
So we have an iPhone 6s the size of a 5s, and an iPad Pro the size of an Air.
There are 600 million active PCs that are 5 years old. Apple wants to replace them with the iPad Pro.
Because their gear is old, Lewis. So they need a … tablet. Instead of a new laptop or PC.
Two reasons for smaller iPad Pro, according to Schiller:
1) 9.7-inch display wasn’t a random size — it’s a great size for a tablet. They’ve sold more than 200 million of that size so far.
2) They are targeting Windows users. Huh?
Phil Schiller on deck to talk about the iPad Pro. Tim just referred to the old one as a 12.9-inc iPad Pro, so it looks like it really will be called a “9.7-inch iPad Pro.”
And now for the celebrity/executive endorsements of the iPad Pro and Apple Pencil.
Who knows about that 50 million active users, Buster. It’s a squishy number. Sounds good but … not clear what it really means.
iOS 9.3’s multi-user feature for education iPads needs to be added to iOS 10 for all users.
What’s an “active user” anyway? Some that opened it up once or twice when they set up their iPhone?
“50 million active users” for Apple News? I’ve honestly never met one.
Apple News now has 50 million active users says Joz. The update is adding trending topics and editors pics, plus a few other small features.
And … there’s the customary Android dig. iOS 9 is running on 80 percent of devices; latest version of Google’s mobile OS is on 2 percent. Sorry, Android fans.
Joz is now previewing iOS 9.3 “which is one of the biggest dot updates we’ve ever released.” First feature being shown is NightShift.
Will be available in stores on March 31st
$399 for the iPhone SE is cheaper than expected. 64GB for $499.
Starting price point for iPhone SE is $399 — the most affordable iPhone launch ever. This is the event’s first big surprise.
Still no 3D Touch on this new iPhone SE.
My takeaway: The SE is a 6s the size of a 5s.
Siri continues to be the master of dad jokes.
It looks just like the iPhone 5s, only with matte chamfered edges and an A9 chip inside.
Not everybody loves phablets. So … big surprise … here comes the 4-inch iPhone SE. It’s “the most powerful 4-inch iPhone ever.”
“As you may have heard, we’re calling it the iPhone SE.” Well played, sir.
Over 30 million 4-inch iPhones sold in 2015, says Apple’s Greg Joswiak.
Here comes the iPhone.
But you can have folders TODAY.
FOLDERS!!!! Apple TV is getting folders. It’s sad how many people clapped for that.
I don’t think I could possibly pick my favorite Kevin Hart movie.
I’m confused by the continuing focus on the luxury market for Apple Watch and the revelation of woven nylon bands. Maybe they look better in person.
Looks like the Apple Store is down while they change those Apple Watch prices and add all that nylon stuff.
These new woven nylon bands look like yuck.
Apple TV now.
And a price cut! Apple Watch will start at just $299.
New sport and leather bands in all-new colors, and a new black Milanese loop.
New band is made of … woven nylon.
Woven nylon bands.
First impression: Ew.
About time. Gimme that new James Bond band.
Apple Watch is up. First, a lot of numbers!
#1 smartwatch in both sales and customer satisfaction, and bands and stuff.
http://cdn.cultofmac.com/wp-content/uploads/2016/03/jeff-williams-researchkit.jpgApple is launching CareKit, a new framework to build apps, to help people who manage medical care.
The new software includes Care Cards that help you keep track of all the tasks you need to do each day, track symptoms, and share the information with friends and family and your physician.
ResearchKit isn’t just for researchers. It’s also helping patients manage their treatment, Williams says. And today they are launching … CareKit, a “framework to build apps that empower people to take a more active role in their care,” Williams says. First one is for Parkinson’s.
20 minutes into the event and zero mention of new products. Don’t think we’ll be getting any surprises.
Just kidding with the sleepy-time jab. It looks like ResearchKit really is a powerful tool for scientists. And it’s really just the beginning.
I think it’s brilliant. We had no idea we’d be hearing about yaks and Autism during this briefing. Apple has thrown us for a … LOOP???
Guys, I cracked it.
Virtually overnight, ResearchKit powered some of the largest health studies in history, Williams says. Studies have tackled diabetes, asthma, HIV, hep C, cancer, Parkinson’s and many more diseases … One year in, ResearchKit is transforming medical research. Much more of this and we’ll need a study on narcolepsy.
It’s like Apple’s trying to show everyone that it’s not evil for some reason.
Now Jeff Williams is up to talk about Health stuff like ResearchKit. This is such an exciting Apple event….
So Liam’s basically an iPhone executioner, right? What a difference some sinister music would have made to that video montage.
Apple built a robot called Liam that separates iPhone components to be recycled.
That’s pretty iPhone 5s in the slide for Reusing Apple gear. Or is it an early shot of the iPhone SE?
Reuse and recycling — are they about to mention Cult of Mac’s buyback program?
99% of Apple’s packaging comes from recycled paper, or sustainably managed forests. In the future all paper will come from recycled paper.
In China, Apple built a massive solar farm without annoying a single yak.
Apple’s solar farms are yak-friendly.
93% of Apple’s facilities now run of renewable energy. Some countries are already at 100%.
Some blistering initiative talk coming, folks.
Apple brings Lisa Jackson, head of environment, on stage to talk about Apple’s initiative to protect and preserve the environment. First time Lisa has presented at an Apple event.
“We did not expect to be in this position, at odds with our own government [on iPhone security]…. This is an issue that impacts all of us and we will not shrink from this responsibility,” Cook says.
Wow. Nice use of the bully pulpit to talk up privacy. Preach it, Tim!
I think I fell asleep during that part of the earnings call, Buster.
Tim Cook playing up Apple’s 1 billion active devices. We’ve heard this before at Apple’s earnings call.
And now, let’s talk about privacy!
Apple just crossed the 1 billion active devices mark.
A couple good mornings from Tim Cook. Though not as enthusiastic as I would expect. Score: 6/10
Here we go. Apple’s starting off with a video titled “40|40”
Intro movie threw some shade at the Newton. Poor little Newton.
Be sure to check out our reviews of both the Cinnamon Roll Classic and the Cinnamon Roll Plus after today’s event.
Neither of them has a camera, a Retina display, 3D Touch, or a Home button because they are cinnamon rolls.
But I can confirm that they are also entirely free of headphone jacks, which lines up with some of the rumors I’ve been hearing.
Four more minutes….
The cinnamon roll is about 4 inches wide, and it contains two full coils. It comes in two varieties: The Cinnamon Roll Classic is exactly what you’d expect, but the Cinnamon Roll Plus has pecans on it.
I have no opinions about Beats 1, but I’m ready to provide tons of insight on this amazing cinnamon roll I’m eating.
Those are fighting words, Buster. Leander loves Beats 1.
I haven’t listened to Beats 1 in months. This is a great reminder why.
The livestream is up. Beats 1 Radio is playing during the pre-event. Must be nice to have your own radio station.
The press are taking their seats. The event should start in 15 minutes.
Twitter embeds are all messed up. Lewis promises someone is working to fix it though.
We know pretty much everything Apple will announce today, but Joshua Topolsky has a crazy theory that would make today’s event historic.https://twitter.com/joshuatopolsky/status/711951663658102784
45 minutes until the party gets started. Tim is warming up…