March 5, 2012: Apple reaches a staggering milestone, with 25 billion apps downloaded from the iOS App Store. The company celebrates with a giveaway titled the “25 Billion App Countdown.”
The lucky 25 billionth app downloader wins an iTunes gift card worth $10,000.
In a world where people love their Macs for some uses and their PCs for others — especially gaming — a setup KVM switch comes in mighty handy. That’s because it lets you easily switch between Mac and PC using the same peripherals, like keyboard, video (displays) and mouse. That spells K-V-M.
Apple TV+’s six-part docuseries Vietnam: The War That Changed America offers a profound and multifaceted exploration of one of the most controversial conflicts in American history. In this Vietnam: The War That Changed America review, I’ll tell you why the series is worth watching.
Narrated by actor Ethan Hawke, this series provides viewers with a surprisingly personal look into the Vietnam War and its lasting impact on both American and Vietnamese societies. I felt its biggest impact in the first few episodes, perhaps because that’s when the novelty of the storytelling felt freshest. I’ve been hearing about the Vietnam War for decades, so it’s surprising when a documentary sucks me in, as the first half of this one did.
Apple unveiled the M3 Ultra chip as an option in the new MacStudio desktop Wednesday. As the company’s most powerful silicon chip to date, it brings unprecedented performance to pro users with demanding workflows. The other option in the new desktop machine is the M4 Max chip, which is actually less powerful than the M3 Ultra.
“M3 Ultra is the pinnacle of our scalable system-on-a-chip architecture, aimed specifically at users who run the most heavily threaded and bandwidth-intensive applications,” said Johny Srouji, Apple’s senior vice president of Hardware Technologies.
“Thanks to its 32-core CPU, massive GPU, support for the most unified memory ever in a personal computer, Thunderbolt 5 connectivity, and industry-leading power efficiency, there’s no other chip like M3 Ultra,” he added.
The long wait for an upgraded Mac Studio finally ended. A version with an M4 Max processor and (surprise!) an M3 Ultra chip launched Wednesday.
“The new Mac Studio is the most powerful Mac we’ve ever made,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “A complete game-changer for pros around the world — powering both home and pro studios — Mac Studio sits in a class of its own, offering a staggering amount of performance in a compact, quiet design that fits beautifully on your desk. With this new Mac Studio, we’re delivering even more extreme performance with M4 Max and M3 Ultra, support for half a terabyte of unified memory, up to 16TB of superfast storage, and Thunderbolt 5 connectivity. Mac Studio truly is the ultimate pro desktop.”
Apple unveiled a revised MacBook Air with an M4 chip inside Wednesday. It comes in a beautiful new sky blue color, at an even lower price point — with the same incredible 18 hours of battery life.
“MacBook Air is by far the world’s most popular laptop,” said Greg Joswiak, Apple’s senior vice president of worldwide marketing, said in a press release, “and today we’re giving everyone even more reasons to love it, including a big boost in performance with the M4 chip, a new Center Stage camera, and a beautiful new sky blue color.”
The M4 MacBook Air starts at $999 and will become available on March 12.
The new premium Keychron K4 HE mechanical keyboard combines a 96% layout with customizable actuation for Mac power users. The new keyboard integrates Hall effect technology into the popular K4 design. That creates a versatile option for users who demand precision and customizability for both productivity and gaming.
“The K4 HE is a game-changer for professionals and gamers who demand precision and flexibility in their keyboard setup,” Paul Tan, COO of Keychron, said Tuesday in a press release. “With Hall effect technology, users can now customize their typing experience like never before, ensuring every keystroke meets their exact needs.”
Weather-permitting, spring has sprung. And Apple offered a fresh palette of vibrant colors perfect for the season in its new spring collection of iPhone cases and Apple Watch bands Tuesday. The collection features eye-catching new options for iPhone 16 users and Apple Watch enthusiasts, including premium Hermès Apple Watch band editions.
March 4, 2014: Peter Oppenheimer, the Apple chief financial officer who presided over a decade of skyrocketing growth, steps down from the company.
After becoming Apple CFO in 2004, Oppenheimer saw the company’s valuation soar from $8.8 billion to $471 billion. Luca Maestri replaced Oppenheimer in this crucial position.
The budget iPad, one of Apple’s most popular tablets, now comes with a faster A16 processor, and the base model packs twice the storage capacity. However, for the most part, the iPad 11 — which Apple quietly released Tuesday — stays the same as its predecessor. While Apple made incremental changes to the iPad lineup, there is growing anticipation around MacBook Air rumors, suggesting a significant update is on the horizon.
And, in a surprise move, the tablet did not join the club of devices that support Apple Intelligence.
If your monitor sits low on your desk, that’s a recipe for bad posture. Instead of splurging on a new desk or a taller monitor, Mobile Pixels offers a smart solution. This aluminum monitor riser elevates your screen so you can sit up straight without staring at the space above your monitor.
This sleek monitor riser also packs a little something extra: a built-in, eight-port docking hub for charging, data transfers, extra monitors and more. And for a limited time, instead of paying the $199.99 list price, you can get this monitor riser on sale for just $129.99 with code POWER20.
Apple’s iPad Air lineup is getting an M3 refresh. The chip upgrade boosts the performance of the latest iPads while promising the same battery life. This enhancement aligns with Apple’s ongoing efforts to integrate advanced technologies, such as Apple Intelligence, into the company’s devices.
“iPad Air is so popular because of its unmatched combination of powerful performance, portability, and support for advanced accessories, all at an affordable price,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. If you’re looking for a comparison with Apple’s flagship models, explore this iPad Pro M3 review for more details.
★★★★☆
In today’s fast-paced digital world, keeping your devices charged is crucial — but it isn’t always easy. Enter the Cuktech 30 Power Bank, a high-capacity portable charger that promises to keep your devices powered up no matter where you are. After my testing and research for this Cuktech 30 Power Bank review, I’ll let you know why you should buy it (or not).
A week after the first iOS 18.4 beta dropped, Apple released the second beta build. It packs even more changes and brings an iPhone 16 feature to the iPhone 15 Pro lineup.
Below are all the changes we have discovered in iOS 18.4 beta 2 and previous builds so far.
The new iPhone 16e proves about as repairable as other members of the iPhone 16 family, according to iFixit’s teardown of Apple’s new budget phone. Despite its lower price tag, the iPhone 16e packs many of the repairability features of its more-expensive siblings, including the ionic liquid battery adhesive that makes replacement easier.
However, iFixit’s teardown leaves one key question unanswered: Why did Apple omit MagSafe from iPhone 16e?
After finally incorporating a proper pair of speakers into my evolving MacBook Pro setup in late 2024 — following years of writing Cult of Mac setups articles, often with a focus on high-quality audio gear I shamelessly envied — I just upped my rig’s audio ante again. And this time it’s mainly from the input perspective. I added a new Focusrite Scarlett 2i2 audio interface, a condenser microphone mounted on an arm and, ridiculously, two more pairs of over-ear headphones (I already have too many cans and earbuds).
March 3, 1975: The Homebrew Computer Club, a hobbyist group that will help spark the personal computing revolution, holds its first meeting in Menlo Park, California.
It becomes a welcome forum for computer geeks at a time when few others care about the nascent technology. Regular attendee Steve Wozniak and his friend Steve Jobs will eventually show off the first Apple-1 unit at the club.
In a market dominated by high-priced headphones from Apple, Bose and Sony, EarFun made waves Monday with its latest release of over-ear, close-back headphones. They should appeal to Apple users looking for affordable alternatives without sacrificing much quality. New EarFun Wave Life hybrid active noise-canceling headphones promise premium audio features at just $60. That’s a fraction of what you’d pay for many premium cans. And a launch discount brings that down to an absurdly low $42. If you’re searching for offerup premium deals on high-quality audio gear, check out this review of EarFun Wave Life headphones.
Apple CEO Tim Cook just dropped a very broad hint that the M4 MacBook Air is imminent, and maybe an upgraded iPad Air, too. Cook posted on X (formerly Twitter), “There’s something in the Air.”
While there’s plenty of anticipation for the launch, there won’t be much surprise. Rumors started talking about the M4 MacBook Air months ago. The same goes for the M3 iPad Air. If you’re wondering about the MacBook monitor improvements that could come with this release, here’s what we know so far.
Here’s what’s expected.
This gaming monitor deal will have you have you questioning how you played Fortnite or Red Dead Redemption 2 in the past.
Your old monitor probably did the job, but how good was its refresh rate? And how big was the screen? This 45-inch curved gaming monitor gives you expanded screen space, a blazing 165Hz refresh rate and other gaming enhancements, now with a hefty $400 off.
★★★★☆
The iPhone 16e might lack some of the iPhone’s most premium features, but I can’t help but love it. While testing it for my iPhone 16e review, the phone’s light weight and clean rear design made me happy every time I picked it up, in a way I haven’t felt since my iPhone 5s. And its updated guts make it a perfectly serviceable daily driver that’ll stay fast and responsive for years to come.
It isn’t as cheap as the iPhone SE it replaces in Apple’s lineup. And while it largely resembles the iPhone 14 and 15, it’s missing MagSafe, one of the iPhone’s best features for many years now.
I downgraded from my personal iPhone 16 Pro to the iPhone 16e for the review, to put it through its paces — and came out impressed. Keep reading or watch the video below.
Despite big promises, the Siri experience in iOS 18 is nowhere as good as it should be. An improved Siri reportedly will arrive with iOS 18.5 in May this year, one that is much smarter. However, don’t expect Siri to become like ChatGPT or Gemini until at least 2027.
This week on Cult of Mac’s podcast: A new leak of CAD files gives us our supposed first look at the full iPhone 17 lineup. And, looking further into the future, it sounds like Apple ironed out the final wrinkle that was holding back a folding iPhone. We discuss the latest iPhone leaks and rumors, digging into what sounds good and what sounds bad. Meanwhile, if you’re looking for an action-packed gaming experience, Smoke Lara takes you on a thrilling adventure—check out our Guardian of Light iPhone review to learn more.
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.
March 2, 1987: Three years after releasing the original Macintosh 128K, Apple launches a proper sequel, the almighty Macintosh II.
Although four Mac models already have been released, the definitive, full-number name of the Macintosh II makes clear that this is a major upgrade for the product line. With a massive hardware boost, optional color display (!) and a new open architecture, it does not disappoint!
★★★★★
The classic Lara Croft and the Guardian of Light just made its way to iPhone, iPad and Android. It’s an action-puzzler that’s been around for 15 years on other platforms because it’s so much fun to play.
Is the new port to mobile devices worth your time and a bit of cash? Read on.