The availability of cheap smartphones and tablets might mean that Android has a larger market share than iOS, but iOS users certainly spend more.
Analyzing sales trends from Thanksgiving, IBM notes that iPhones and iPads were responsible for far more payment activity online, with average orders worth $118.57 compared to $95.57 for Android.
But that’s not where iOS’s sales triumph ends. iOS also generated more site traffic at 36 percent versus 16 percent for Android. Even more impressive, iOS devices accounted for 25 percent of all sales — next to a minuscule 7 percent for Android.