Noise on Super Bowl Sunday (February 9 this year) increases throughout the United States, almost everywhere, according to new Apple Hearing Study research findings this week from Apple and the University of Michigan.

The findings highlight the importance of being mindful about noise exposure during major sporting events, even when watching from home. Even those not at the big game get exposed to higher levels of noise, often for several hours, and all the more so at boisterous public viewings in bars or at parties. And that could factor into hearing loss for some, researchers indicated.

Financial analysts predict Apple revenue increased 4% during the all-important 2024 holiday quarter versus the same period of the previous year. Wall Street also expects a jump in Apple’s earnings per share. We’ll find out whether the iPhone maker met these expectations when Apple reveals its Q1 2025 financial results after the U.S. markets close Thursday afternoon.

A featured MLS game each week will appear on Apple TV+ in a new series billed as Sunday Night Soccer.

This is a similar arrangement to Friday Night Baseball that the streaming service began offering several years ago.

In a remarkable display of sustained corporate excellence by a certain iPhone giant, Fortune magazine named Apple the world’s most admired company for the 18th year in a row on Wednesday. The winning streak began in 2006 — a year before the iPhone first came out, and went on to dominate the market, propelling Apple to new heights.

This clever bike tracker adds extra security to your bike while being incredibly discreet. It’s a bike bell with a built-in tracker that integrates with Apple’s Find My app. Think of it as an AirTag for your ride!

Give yourself some peace of mind and get this stealthy bike bell with built-in tracker while it’s on sale for only $19.99 (regularly $29.99) at Cult of Mac Deals.

For Apple users seeking a high-capacity portable power solution for all their gear, the new CukTech 30 Power Bank packs a massive 40,000mAh battery, combined charging power of up to 300 watts for up to five devices at once and some useful features, the company said Wednesday.

 T-Mobile customers don’t have to pay to enjoy the 2025 soccer season. They get an MLS Apple TV subscription with their wireless service at no extra cost.

The soccer season kicks off on February 22, so don’t waste time if you plan to switch carriers to take advantage of the deal. Check out what’s new in the first look at iPhone 17 Air’s alleged design.

Netflix introduced a new “Season Download” button in its app Wednesday that allows iPhone and iPad users to download entire seasons of their favorite shows with a single tap. That streamlines offline viewing for iOS users, who previously had to download episodes individually.

It’d be nice if Apple TV+ did that too, right?

Comcast just launched ultra-low-lag connectivity for Xfinity customers, improving video calls using FaceTime on a variety of Apple devices. The faster service is also available in other interactive applications.

“Xfinity Internet latency will be dramatically reduced to faster than the blink of an eye,” the company promised Wednesday.

 In a response to President Donald Trump’s plan to impose tariffs on imported chips from companies like Taiwan Semiconductor Manufacturing Co., Taiwan’s government defended its semiconductor partnership with the United States as a “win-win” arrangement Tuesday, according to a new report. To understand more about the political and economic impact of these policies, check out this article on the trump cult.

New tariffs, meant to incentivize more U.S.-based chipmaking, could raise Apple product prices. TSMC is a primary Apple supplier.

Ah, the age-old debate: mouse or trackpad? Well, how about both? Many setups choose that more-inclusive path when adding input devices to use along with their chosen keyboard. And it’s typically for good reason. A mouse for many cursor movements and a Magic Trackpad 3 for gestures really does the trick for most users (even if some prefer one or the other, not both).

Popular Apple TV+ gaming comedy Mythic Quest may be going to heaven — and we don’t mean cancellation. The game at the show’s core may adopt the concept of heaven, accessible only by a valiant death. The show finally returns with season four on Wednesday. And the streamer offered a sneak peek at the first four+ minutes Monday, following its recent official trailer. You can watch both below.

Update: The first two episodes of season four of Mythic Quest now stream on Apple TV+. One review called it “as delightful and dysfunctional as ever.”

As an iPhone user, Apple Photos and iCloud Photos provide a great way to view, edit and back up all your precious pictures. But as a long-time Google Photos user, I find the Apple Photos experience lacking in many respects. In the great Apple Photos vs. Google Photos debate, Apple doesn’t emerge as a clear winner.

Below are five features Apple Photos must steal from Google Photos to win me over.

iOS 18.3 adds Starlink network support to iPhones on T-Mobile’s network. A report claims Apple secretly worked with Starlink and T-Mobile to roll out the feature.

Currently, T-Mobile is providing Starlink connectivity to iPhone users on its network on an invite-only basis.

The more devices you own, the more difficulty you will encounter in protecting your privacy from malicious actors and sanctioned snoops. This heavily discounted FastestVPN lifetime license guards up to 10 of your devices, from your MacBook to your iPhone, for just $24.97.

The banana-shaped iPhone case in the new Andy Warhol x Casetify collection is the most bizarre Apple accessory we’ve seen in a while. It’s gigantic, fragile and expensive. And it even comes with three stickers that look like what you’d see on an actual banana at the grocery store.

It’s only one of the many Apple accessories in the eye-catching new collection, produced by Casetify under license from The Andy Warhol Foundation for the Visual Arts.

The Apple Health app on your iPhone will help you track your medications. It has a lot of advanced options for all kinds of medicine — you can set up schedules, log your activity and even get advice on drug interactions. If you can connect with your health care provider through the Health app, setting it up is incredibly simple. Otherwise, you can just scan the label on the bottle using the camera to import it.

Let me show you how to get started.

Wanna know how your favorite tech news website became a thing? Then check out the latest episode of the Apple Core podcast, featuring an interview with Cult of Mac founder Leander Kahney.

In his 30-year career, Leander has covered many pivotal moments in Apple history. Like Steve Jobs’ return in 1997 and his legendary iPhone launch keynote 10 years later.

Leander literally wrote the book on Steve Jobs, Tim Cook and Jony Ive, and he shares loads of fascinating insights in this unmissable one-hour interview.

Need faster cables in your Mac setup? Amazon just put up a limited-time sale on Anker’s various sizes of certified ultra-high-speed HDMI 2.1 cables, which are great for connecting high-resolution displays, or almost any gear where you want to transmit high-quality audio and video. The cable size with the biggest discount reaches a staggering 46% off.

macOS Sequoia 15.3 left beta testing on Monday, and is now ready for any compatible Mac to install. The major new feature is the ability to create Genmoji: custom emoji that can be used in Messages and other apps.

Apple also introduced iOS 18.3, iPadOS 18.3, watchOS 11.3 and more.

After more than a month of beta testing, Apple released iOS 18.3 to the public Monday. Unlike the last two point updates, iOS 18.3 is light on big additions. However, it brings minor new features and some usability improvements. Check them all out below.

As you’ll read in our hands-on review of the BenQ DesignVue PD2730S, this Apple Studio Display alternative offers similar specs at a lower price. The new BenQ display delivers the same 27-inch screen, 5K Retina resolution, frame rate, color gamut and Thunderbolt connectivity as Apple’s pricey monitor.

This formula might ring a bell — BenQ’s new high-end display is the second Studio Display alternative to hit the market. The BenQ display proves nicer than the Asus ProArt 5K I reviewed two months ago, but it also costs more ($1,199 compared to $799).

One thing is for sure: Both are still a steal compared to the Studio Display, which starts at $1,599. Read on to see how these monitors stack up.

Newly added soccer tournaments, smoother navigation among favorites and game-broadcast information come to the Apple Sports app in update 2.4, the iPhone giant said Monday. Each of the updates should help sports fans follow their favorite teams and leagues a little more easily.

In today’s featured setup from the Pacific Northwest, Polk Audio boosts Mac mini sound with bookshelf speakers on the desk as well as a subwoofer under it. But that’s not the extent of the user’s devotion to Polk, an admired longtime brand we rarely, if ever, see in setups coverage. The Mac mini setup is just one part of a magnificent man shed. The other part is a home theater festooned with more than enough Polk Audio hardware for stellar surround sound.

If you shop for Apple gear through a reseller, you’re probably scouring reviews to find a legitimate deal — or at least avoid disaster. Smart move. Apple reseller reviews can help you spot shady operators faster than Face ID unlocks your iPhone.

But if you want to dodge scams and shop like a pro, you need to know how to read between the lines of Apple reseller reviews. Follow the guidelines below to protect yourself from the ever-more-sophisticated scams surrounding real and fake Apple products in the reseller market.