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Here’s how to watch Apple’s iPhone 7 keynote tomorrow

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Apple adds 5 new vice presidents to its executive lineup
Apple adds 5 new vice presidents to its executive lineup
Photo: Lyle Kahney/Cult of Mac

It’s that time again! Apple has scheduled its iPhone 7 keynote event for Wednesday, September 7, at 10 a.m. Pacific. The call, which will be broadcast live from Bill Graham Civic Auditorium, will see Tim Cook and friends reveal the new iPhone 7 and iPhone 7 Plus, as well as possibly discuss several other products.

Apple AirPods might make Beats headphones look like a bargain

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EarPods aren't going wireless in 2016.
At least you won't have to deal with this anymore.
Photo: Buster Hein/Cult of Mac

The wireless future won’t be cheap if you want to listen to music on Apple’s upcoming Bluetooth earbuds.

Apple’s long-rumored AirPods could be revealed at tomorrow’s keynote for the iPhone 7 and according to one of the best Apple analysts in the game, they’re going to cost more than a set of Beats headphones.

What to expect from Apple’s September 7th event

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The new iPhone is nearly here.
The new iPhone is nearly here.
Photo: Miroslav Majdak

Apple is set to take the stage at the Bill Graham Civic Auditorium in less than a day, but some of the biggest surprises of the iPhone 7 keynote have already been revealed.

While Apple usually comes out with a generational leap for the iPhone every two years, this year’s update is expected to have some of the most boring and controversial changes ever made. Get ready to get your dongle on, because the iPhone 7 is ready to rock.

Here’s what Apple will reveal:

Jim Cramer: iPhone 7 has ‘least amount of hype’ for any iPhone in history

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Screen-Shot-2015-03-12-at-8.48.37-PM-780x439
Cramer during a previous phone call with Tim Cook.
Photo: CNBC

CNBC’s Jim Cramer has been very bullish about AAPL in the past, but he’s not sounding so sure about the iPhone 7. In fact, on CNBC’s Squawk on the Street show this morning, Cramer said that there was the “least amount of hype” ahead of tomorrow’s Apple event for any iPhone debut he could remember.

“The press ahead of this is like unless you’ve cracked your screen, you’re not going to buy it,” Cramer said, referring to the iPhone 7.

iPhone market share continues to decline in China

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google-facebook-and-others-following-apples-lead-on-encryption-image-cultofandroidcomwp-contentuploads201601iPhone-6s-Live-Photos-jpg
But the iPhone 6s was the top seller in the U.S.
Photo: Ste Smith/Cult of Mac

Tim Cook may believe China is Apple’s future biggest market, but that belief is challenged by new data showing the iPhone’s market share in “urban China” continues to decline.

The iPhone fell 4.4 percentage points to 14.3 percent for the three months ending in July, according to the latest figures from Kantar Wordpanel ComTech. Android, by comparison, rose 5.6 percent to a dominating 85 percent during that same time period, representing an all-time high for Google’s mobile OS in China.

Today in Apple history: Steve Jobs hands out $100 to iPhone customers

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A photo of people looking at the first-gen iPhone inside a glass case on the original iPhone launch date.
All hail the original iPhone!
Photo: Traci Dauphin/Cult of Mac

Sept 6September 6, 2007: Apple deals with its first iPhone PR crisis, when early adopters complain about the company dropping the price of its new smartphone by $200 just two months after introducing it.

In response, Steve Jobs offers affected customers $100 credit which can be used toward the purchase of any Apple store product. “Our early customers trusted us, and we must live up to that trust with our actions in moments like these,” he writes.

Foxconn goes all out to recruit more iPhone 7 assemblers

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Apple
The iPhone 7 could be a bigger hit than anticipated.
Photo: Apple

Demand for the iPhone 7 is expected to be higher than many people expected, and Apple suppliers are taking on more employees to accommodate.

According to a new report, Foxconn is so desperate to employ new people to work on its production line that’s it been offering bonuses of more than $200 to any employees who can recommend other workers qualified for the job.

Will Apple Pencil come to iPhone? Tim Cook suggests so

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Apple Pencil
Apple Pencil could make the leap to iPhone 7.
Photo: Apple

After insisting nobody wanted a stylus, Apple went ahead and made the best one money can buy. It’s the perfect companion to iPad Pro if you like writing and drawing on touchscreens, but will it ever be compatible with iPhone? One interview with Tim Cook seems to suggest so.

Apple has ‘failed to grasp’ why people are upset about tax avoidance

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money
The president of the eurozone’s finance ministers says Apple just doesn't get it.
Photo: Ste Smith/Cult of Mac

Jeroen Dijsselbloem, president of the eurozone’s finance ministers, has accused Apple of “[failing] to grasp” the public outcry concerning tax avoidance by multinational corporations.

He was referring to last week’s landmark decision, which handed Apple an enormous tax bill of 13 billion euros ($14.52 billion), based on its supposed underpayment of taxes in the Republic of Ireland. Apple paid a reported 0.005 percent tax on its European profits in 2014.

Your GoPro videos will do a 180 with this Lensbaby fisheye

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How's that for perspective? Lensbaby gives your GoPro camera a new view.
How's that for perspective? Lensbaby gives your GoPro camera a new view.
Photo: Anthony Sims/Lensbaby

Lensbaby and GoPro. Pair the creator of artistic effects lenses with the king of the action cam and things could get interesting.

Lensbaby hopes so has it rolls out its Circular 180+ lens to fit the Hero series of GoPro point of view action cameras.

One more thing? Hear our iPhone 7 event hardware predictions on The CultCast

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Will we get more than the iPhone 7 next week?
Will we get more than the iPhone 7 next week?
Photo: Forbes

This week The CultCast: What new hardware will Apple bestow upon us at next week’s iPhone 7 event? Don’t miss our predictions! Plus: New video shows iPhone 7 Plus in the wild, and we explain Apple’s Irish tax woes (then argue about the situation).

Our thanks to Squarespace for supporting this episode. It’s simple to build a website that looks beautiful on any device that visits at Squarespace.com. Enter offer code CultCast at checkout to get 10% off.

Why did Nike ruin its beautiful running app?

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Nike has turned its running app into a dodgy mashup of Instagram and Snapchat
Nike has turned its running app into a dodgy mashup of Instagram and Snapchat
Photo: Graham Bower / Cult of Mac

All hell broke loose last week when Nike relaunched its much loved Nike+ Running app with a new offering called “Nike+ Run Club.” Plagued with bugs, sluggish performance and missing features, this update has infuriated some of Nike’s most loyal users, including me. Nike+ Running used to have an impressive 4.5 star rating on the App Store. Since the update, this has plummeted to just 1.5 stars. And Nike’s Facebook and Twitter accounts are now flooded with gripes.

So what happened? How could a single update turn one of the best iPhone running apps into one of the worst?

Whose week sucked hardest, Apple’s or Samsung’s? [Friday Night Fight]

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fnf
It's been a bad week for two of tech's biggest companies.
Photo: Ste Smith/Cult of Mac

The past week has been one to forget for both Apple and Samsung. While Cupertino was handed a hefty tax bill by the European Commission, Sammy has had to recall every Galaxy Note 7 unit sold so far for fear of them exploding.

Friday Night Fights bugBut which one will be most damaging, and which will quickly be forgotten? Apple’s tax fight is sure to rage on for months, but will faulty phones leave a bad taste in the mouths of Samsung fans a lot longer?

Join us in this week’s Friday Night Fight as we discuss the sad start to September for Apple and Samsung.

Apple Watch concept brings more shine to Apple’s wearable

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Apple Watch could use a facelift.
Apple Watch could use a facelift.
Photo: Jan Petrmichl/Behance

Apple isn’t expected to make any design changes to the outside of the Apple Watch 2, but when Jony Ive does give it a makeover we wouldn’t mind if it came with some chamfered edges like in this concept from designer Jan Petrmichl.

In his concept, Petrmichl imagines a slimmer, sharper Apple Watch that also looks more like a shiny piece of jewelry.

Take a look:

Google suspends modular smartphone project

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it might be free, but Android is still a moneymaker for Google.
Google's smartphone ambitions have stalled.
Photo: Killian Bell/Cult of Mac

Building a smartphone with modular components that could be quickly swapped out for different parts sounds like a really cool idea, but Google is ready to admit no one actually wants one.