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More App Store Stupidity – iPhone eBook App Rejected For Including Kama Sutra

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Gnh! That’s pretty much the sound we made, surprisingly loudly, on reading Gruber’s ‘Regarding Eucalyptus’ post. The gist? App Store idiocy strikes again! The specifics…

It seems Apple, not content with plumbing the depths by rejecting Tweetie for a rude word being in the day’s Twitter trends, has now rejected an e-book reader, because you can potentially read ‘objectionable’ content on it. Gruber sums things up nicely, calling this the “shittiest and most outrageous App Store rejection to date, and that’s saying something”, and we agree wholeheartedly.

As Gruber notes, Apple’s got a bug up its ass regarding the fact that you can read Kama Sutra of Vatsyayana on Eucalyptus. (Won’t somebody think of the children?) However, you can read this on a few other apps, too—you know, apps like Kindle and Stanza and, er, Safari. So Apple had best get ready to kick those off the iPhone for warping our fragile little minds.

But there’s more! What makes matters even worse is on reading the developer’s blog, it’s pretty clear the approvals process is even more broken than we all thought. Had Apple made a mistake and rectified it (see: Tweetie), fine… Dumb, but fine. Here, though, it’s pretty clear Apple keeps rejecting the app again and again for precisely the same utterly asinine reason. When the developer argues his case, it’s like shouting at a brick wall— a particularly dumb brick wall.

Far be it for us to say that perhaps ‘reversals’ for Tweetie and the NIN app actually came from Apple caving to dreadful publicity. But, hell, if the way to get a perfectly good app into the App Store is for a whole bunch of blogs to kick up a fuss and show, yet again, how the App Store approvals people seemingly have the combined intellect of a drunk, lobotimized woodlouse, we’re happy to do our bit.

Developer’s Strategy for Dealing with App Pirates Suggests Appeasement Could Work

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iPhone game developers must contend with an arguably small but extremely dedicated and fast-moving population of app pirates on the voyage to the Land of iPhone App riches, according to iCombat developer Miguel Sanchez-Grice, who suggests giving away free “lite” versions of an app could be the most effective strategy for the smaller developer.

Sanchez-Grice ‘s shooting tank game was immediately popular on the App Store thanks to coverage in gaming and gadgetry venues, which came about because of its resemblance to Combat for Atari and Wii Tanks games. The developer said he considered the nature of the pirate challenge prior to launching his 99¢ app. and while he chose a path very civilly inviting pirates to support his work by buying a legit copy of the app after reaching level 5 of the 20 level game, he understood he could only hope to “maybe convert a tiny fraction of those users into sales.”

His experience with the pirate community showed hacked versions of his game in use at an astounding ratio of more than 5:1 over paid apps in the first week of release, with cracked apps being posted to Twitter within 30 minutes of the official game going live on the App Store.

“The goal behind launching an app isn’t thwarting pirates, it is getting users and generating sales,” Sanchez-Grice  wrote, suggesting game developers “leave the ‘making a point’ anti-piracy measures to the big guys.” With competition so fierce for getting noticed in the App store, he concluded “any attention is good attention.”

In the end, the first-time developer concluded the best strategy for dealing with pirates may be creating a free “Lite” version to give away alongside a more fully functional and fulfilling paid version.

“I think the best solution is to create a version akin to a lite version of the app for pirates. It is no good to shut off access to your app completely, but it also doesn’t get you very far to give away the core value you are offering to the paying user.”

Glimpse Of Future: Unbelievaby Cool 3D Map of NYC For iPhone

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UpNext 3D NYC iPhone App from Danny Moon on Vimeo.

The 3D NYC iPhone App from UpNext is unbelievably cool. It renders Manhattan in 3D, allowing you to zoom up and down the city streets, in-between buildings, finding places to eat and things to do. The rendering is amazing — see the video above.

It overlays the subway map and crowdsources popular destinations. All this for only $2.99 from the iTunes App Store. Worth buying even if you don’t live in NYC.

Report: Blackberry LBS Apps Cost 4X More than iPhone’s

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Location based software applications in Blackberry’s new App World store are four times more expensive than similar titles in Apple’s App Store, according to a Skyhook Wireless report released Wednesday.

The company’s Location Aware App Report (PDF), a monthly survey of titles available in the online stores of mobile handset manufacturers Apple, Blackberry and Android, found the App Store offers a greater percentage of paid to free apps across a wider variety of title categories than either Blackberry or Android.

With over 35,000 apps in the App Store at the time of the survey (around 10,000 having been added since), and 2,300 of them location aware, Apple’s average price for a paid location aware app was $3.60. In contrast, the average price for a location aware app from Blackberry’s App World store was $13.60, while bargain-basment titles could be had from Android’s Market at an average price of just 84¢

The survey results are skewed in that Apple’s App Store has been open nearly a year, while Blackberry’s App World is only in its second month of operation. On the other hand, in its first six months of operation, the App Store saw more than 800 location aware apps released, while Android’s Marketplace produced fewer than 200 in its first two quarters.

For now, location aware software developers have shown a clear preference for Apple’s iPhone platform, even if some seem to believe the Blackberry platform might support quite a bit more revenue per title.

Thanks To iPhone, The Future Is Touchscreens, Report Says

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Source: DisplaySearch 2009 Touch Panel Market Analysis

Thanks to the success of the iPhone, touchscreen technology will see explosive growth in the next few years.

The touchsreen market will nearly triple in the next few years, growing from $3.6 billion now to $9 billion in 2015, predicts a new report by market research firm DisplaySearch.

“With the success of the iPhone, the touch panel market has entered a dramatic new growth phase.,” the DisplaySearch report said.

The report predicted big growth in projected capacitive touchscreens — the technology used in the iPhone and iPod touch.

“Projected capacitive touch screens have increased substantially and become the second biggest touch technology following closely behind resistive touch,” the report said. “About 27 touch screen suppliers manufacture it. Not only have more resistive touch screen manufacturers moved to produce projected capacitive, but projected capacitive technology has evolved to single layer or film type, and can serve sizes larger than 100-inches.”

Whoa  — a 100-inch iPhone in 2015.

Mobile phones and smartphones will be the most popular application of touchscreens, but they will also be the primary interface for media players, navigation devices, and games. More than 40 percent of mobile phones will have touchscreen interfaces by 2015, the report predicts, up from 16 percent now.

Touchscreens will also become popular in applications like retail, ticketing, information kiosks, and education and training terminals, the report said.

New iPhone To Include Glowing Apple Logo? The Russians Have Already Done It

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Rumors that the new iPhone will feature a glowing Apple logo on the back of the handset have generally been met with derision. The idea that Apple’s designer’s would waste precious battery life with a glowing logo is so abhorrent, many have used it to dismiss the rumors altogether.

But a group of Russian hackers in August last year hacked an iPhone to make the logo glow. The hack — as seen in the video below — involved a Dremel tool and about $300 in parts, according to reports.

And it had no effect on the battery life whatsoever, the Ruskies said.

But why would Apple add a frivolous glowing logo?

To make the Apple logo more visible, of course. Just like glowing lighthouse on the lid of a MacBook, or the iPod’s white headphones, Apple is not shy of using us to advertise its wares.

Vatican to Launch iPhone App

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CC-licensed photo by David Paul Ohmer.

In an effort to reach out to young, tech-savvy Catholics, the Holy See will launch an iPhone app to coincide with its World Communications Day, celebrated May 24.

The Vatican app was created by Father Paolo Padrini, the priest who developed iBrevary, an app that puts morning prayer, evening prayer and night prayers on the iPhone and a Facebook application called Praybook.

“The pope is inviting us to promote a culture of dialogue, of respect and friendship, especially among young people,” Archbishop Claudio Celli told Catholic News.

The initiative to put the Pope in your pocket comes after  the Vatican youtube channel and will launch from a website (not yet live) called www.pope2you.net. So far the app lets people send and receive “virtual postcards” of Pope Benedict along with inspiring excerpts from the pope’s various speeches.  No word on whether its gratis or, like the iBreviary, will cost $.99.

Would you download the Vatican app?

Via Catholic News

New iPhone Specs, Launch Date Leaked?

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CC-licensed mockup by Victor Anselme. Note: this image did not appear on the iPhone Apps blog.

The new iPhone will be available July 17 and will have a bunch of new features, including video recording and editing, a digital compass, turn-by-turn directions, and a better battery, according to an obscure blog called iPhone Apps.

The blog, who no one has ever heard of before, claims to have been contacted by a “reputable source,” who is “closely connected to Apple’s hardware development team.”

Whatever. I’m dubious, but the rumor somewhat gels with previous rumors and the site’s detail and specificity lend the claims are certain credence. Kinda.

Full specs after the jump.

Developers Sneaking Porn, Profanity Onto iPhone Via Easter Eggs

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CC-licensed iPhone homescreen screenshot by Blake Patterson.

Developers are sneaking Easter Eggs into their iPhone apps to get around onerous App Store restrictions, Brian Chen at Wired.com reports.

Programmer Jelle Prins’ song lyrics app Lyrics, for example, was initially rejected by the App store because it included songs with naughty words. Apple bans profanity, pornography and basically anything adult and fun.

But the Lyrics app will include swear words if you go to the About page and swipe downward three times. Up pops an option to turn off a swear word filter.

“Lyrics has slipped in a quiet ‘Screw you’ to Apple’s App Store gatekeepers albeit one mumbled behind their backs,” Chen writes.

Has anyone else discovered undocumented features in iPhone apps? If so, leave them in the comments. A prize for the best one.

Palm Pre To Launch 2 Days Before iPhone Announcement, Cost $200

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Palm’s long-awaited rival to the iPhone, the Pre, will go on sale on June 6, Palm said on Tuesday, and will cost $200 and up with a two-year contract, depending on the plan.

The Pre goes just two days before Apple’s WWDC keynote, where he company is expected to announce the third-generation iPhone.

The Pre looks like a genuine rival to the iPhone. The software looks very slick, powerful and easy to use, and the hardware includes a built-in keyboard, an important distinguishing feature.

But Palm already seems to be pulling consumer-unfriendly stunts with pricing. The $200 price tag is dependent on a $100 mail-in rebate, which is never popular. And the data plans appear to cost between $70 and $90 a month (it’s not clear on Sprint’s page which plan the Pre needs). Plus, Palm is charging an extra $70 for the innovative Touchstone charger, and $30 for a car charger.

Apple of course charges extra for an iPhone docking cradle, but Palm seems to be nickle-and-diming consumers already.

iPhone Music Goes Viral at Volt Festival Sweden June 6

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At first blush, something called Bacterial Orchestra – Public Epidemic No.1 might seem cause for a call to the Centers for Disease Control.

In fact, however, it’s a music art project slated for the Volt Festival June 6th in Uppsala, Sweden, where organizers hope hundreds of iPhones will communicate through audio – creating a musical organism. The result, according to Olle Cornéer and Martin Lübcke, will be a self-organizing system they describe as intelligent neural music.

The idea builds on an installation, called Bacterial Orchestra, the pair took in 2006 to Brazil, Germany, Norway and elsewhere. This year, the new generation, called Public Epidemic No.1 is spreading beyond the microphones and loudspeakers of the original installation.

Cornéer said the current project could be hosted on any mobile phone but they chose the iPhone “because it’s popular and the centralized App Store makes it easy for the epidemic to spread.”

Check out the clip from the first test of the project above and follow after the jump for more detail on how it works.

Email ‘N Go Is Perfect For Emailing ‘N Driving

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When I’m barrelling down the freeway in my four-ton Land Rover, I like to check Google Maps on my iPhone and email my friends. Trouble is, I can’t see where I’m going.

Email ‘N Walk, a new super-clever iPhone app, offers the perfect solution.

It uses the iPhone’s camera to display on screen what’s up ahead. It’s designed for pedestrians  — to stop them walking into lampposts as they read or send email — but it’d work in automotive settings too.

Shame it doesn’t work for text , Web browsing, maps, or video, but it’s a start.

Available for free — for a limited time — from Phase2 Media.

iTunes link for Email ‘N Walk.

Cult of Mac favorite: Saucelifter (iPhone game)

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What it is: It’s Dan Gorlin’s Choplifter. With aliens! And a flying saucer!

Why it’s good: It’s Dan Gorlin’s Choplifter. With aliens! And a flying saucer!

Oh, all right, then—if that’s not enough for you, here’s why Saucelifter is great. It takes a fab classic arcade game (rescue groups of hostages from the enemy, avoiding your adversary’s vehicles and projectiles), subverts videogame conventions by having you piloting a UFO and saving alien buddies from nasty humans, and dresses the entire thing in beautiful vector-style graphics. Add a dollop of humor (“squishing of captives will desist immediately!” barks the tutorial if you land on hapless aliens) and beautifully calibrated tilt/multitouch controls and you have a minor iPhone classic, updating a 27-year-old gameplay concept that still appeals today.

Where to get it: Saucelifter’s available via the App Store, and there’s more information at the Saucelifter website. At the time of writing, the game’s on sale for just 99 cents—a bargain unless brilliantly updated Apple II classics make you cry.

iPhone Becoming Experimental Music Instrument of Choice

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It could be a while before Ge Wang and the Stanford Laptop Orchestra (SLOrk) starts to feel the heat, but the The London Geek Community iPhone OSCestra served notice last week at the City’s Open Hack London that experimental iPhone music performance is alive and well.

Wang, of course, founded Smule, developer of the internationally popular Ocarina app, as well as the recently released Leaf Trombone (App Store link), and conducts SLOrk, the renowned ensemble of student computer scientists and musicians using 20 MacBooks to compose and perform new music.

The London-based iPhone OSCestra is a crew of eight musicians, conducted by a chap using a Wii controller, who opened their lone performance so far with an impressive (and authentically geeky) performance of the “Doctor Who” theme.

Jim Purbrick apparently conjured the idea for the venture just a few hours before the Open Hack event, a one-day symposium sponsored by Yahoo! on May 8 that brought together tech-savvy hackers for a day of coding and communicating.

Purbrick and his music mates downloaded the free app mrmr (App Store link), an app that supports customizable audio controllers and sends data wirelessly to other devices using OSC (Open Sound Control). A controller could be a piano-style keyboard, a bank of faders, or an array of knobs and buttons — essentially interactive widgets that allow users to control sound and music.

The free desktop application OSCulator caught all the data, and sent it to Ableton Live, a powerful performance and production platform.

In this instance, the orchestra performed using a bank of synthesizers running within Live. If you’re interested in going beyond Garage Band and making music on your Mac, it’s worth checking out the Live demo.

[GigaOM]

Barron’s: Apple Take From App Store is ‘Not Much’

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Image credit: MobileGuerilla

It must be a measure of how divorced from reality the US financial establishment has become when one of its most venerable voices discounts $20 – $45 million as ‘not a lot of revenue.’

That’s the figure range Jeremy Liew, an analyst at Lightspeed Venture Partners, estimates would be Apple’s take from sales on the first 1 billion iPhone and iPod Touch applications downloaded through the iTunes App Store.

Leaving aside for a moment the 15:1 – 40:1 ratio range of free to paid apps Liew pulled out of thin air to arrive at his estimates, it should be noted that the Barron’s writer reporting on Liew’s analysis allowed that the App Store “is significantly changing the way way people think about mobile devices, and has triggered a response from Research In Motion (RIMM), Google (GOOG), Microsoft (MSFT), Nokia (NOK) and Palm (PALM).

If true, Liew’s figures would mean Apple is seeing a revenue boost of roughly 0.1% from the App Store, but the mere numbers do not account for the intangible benefits to Apple’s public awareness or the number of hardware sales being driven by the venture. The company, and Steve Jobs in particular, always said the App Store was never intended to be a big profit generator, that it was rather a vehicle for helping the iPhone change the way people think about mobile computing.

By that measure, Apple’s take from the App Store is incalculable.

iPhone Controlled R2D2 Will Make Your Head Spin

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For now, it’s only the head in a custom-made R2-D2, but soon the whole astromech will obey the orders of an iPhone, including the possibility of firing sounds and sending text to its head displays.

The controls use either the iPhone’s accelerometer or the multitouch screen, and if rumors of a magnetrometer in the next gen iPhones are true, we could be looking at some very interesting robot applications both in the App Store and in the jailbroken universe soon.

[Thanks Lance]

SF Giants and iPhones Serve Up the Digital Game at AT&T Park

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It’s fitting, one might say, that the San Francisco Giants provide home fans at AT&T Park the most sophisticated digital amenities in all of professional sports. After all, San Francisco is the nominal home of Silcon Valley (with apologies to San Jose) and the headquarters of many of the cutting-edge internet and social media companies in the world today.

Free Wi-Fi has been a staple of the game experience at AT&T (formerly Pac Bell) Park for years, with the Giants having been one of the first professional sports teams to offer the service to fans and working journalists alike.

Things really began to change at the ballpark in the past two years, however, after the introduction of Apple’s iPhone and iPod touch, Bill Schlough, the team’s CIO, said in an interview with technology journalists this week.

Since the iPhone’s introduction around the same time the Giants hosted 2007’s All Star Game, usage of the park’s Wi-Fi network has gone up 537 percent. Users of the Wi-Fi network at the park are now able to use an innovative and exclusive system called the Giants Digital Dugout, which offers fans two unique benefits.

The first is a “food finder,” which can direct fans to the closest concession location for the exact kind of food or beverage they want, and the second is a collection of video replay highlights that includes, within three minutes after it happens, any controversial call by an umpire. Replays of such calls are banned from being shown on the ballpark’s in-house video systems, so that feature in itself could be worth bringing your iPhone to the game – even if it’s not ever likely to get the upms to reverse a bad call.

[ZDNet]

More App Store Approval Madness – Religious Imagery is ‘Objectionable’

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An App Store gatekeeper, whose name may or may not be Peter, officially positioned Apple as a ‘Holier Than Thou’ company recently, by rejecting the whimsical photobooth application Me So Holy.

The app would have allowed users to place photographs of themselves or others inside pre-set figure avatars that could let cousin Jim appear to be the face of Jesus, or Joe Bob to be Mohammed, or Mary Jane to be a bodhisattva, or, you get the picture.

Apple rejected the app, saying it “contains objectionable material,” according to Me So Holy developer Benjamin Kahle.

Someone at Apple must have not gotten the Jesus phone memo.

Rumor: New iPhones will be Bigger, Better, Faster, More

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With less than a month to go before the anticipated launch of iPhone 3.0 firmware and a widely expected upgrade to the hardware, widely reported claims by a poster on a Chinese Apple fan site suggest the next version of Apple’s revolutionary smartphone will sport a faster processor, more disk storage and a much improved camera, among other upgrades.

The next gen device will have a 600MHz processor (up from the current 400MHz unit), 256MB of RAM (up from the current 128MB), up to 32GB of storage, a 3.2 megapixel camera with autofocus, as well as a digital compass and FM radio, all while retaining the same battery, basic shape, and screen size, according to the poster, who claims to have a connection at Foxconn, Apple’s China-based OEM for the iPhone.

Could it be? If you’ve got your ticket to the sold-out WWDC ’09 coming up in San Francisco, you’ll likely be among the first to know.

[The iPhone Blog]

Chicago Pair Shows iPhone Development is Child’s Play

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If you haven’t make it yet as an iPhone developer, Sam Kaplan and Louie Harboe, a couple of seventh graders from Chicago, may make you rethink your career choice.

The pair’s iPhone development company, Tapware, recently released its first iPhone application called “The Mathmaster” and has a second app in the hopper. Based in Hyde Park and supported by seed funding from a business school professor at the University of Chicago, Kaplan and Harboe have been plotting their success trajectory for years.

“Since the fifth grade, we’ve had this idea of working together and becoming successful,” said Harboe, a professional designer with a portfolio of images and icons at www.graphicpeel.com.

The Mathmaster is a simple tool designed to interest kids in things like square roots and multiplication tables. The pair developed the app in about a month and it was approved by Apple’s App Store within a week.

They hope to launch a second, quirkier advertising-based application around their site sipthatdrink.com in the coming months.

“Our goal was to get approved by the app store, sell a bunch of copies and make more apps,” said Kaplan, who has already completed an advanced placement computer science course and served as a keynote speaker at the National American Council for Online Learning.

Makes paper routes and lemonade stands look very 20th century, doesn’t it?

[EdibleApple, Chicago Suntimes]

Apple Begins Official Transition to iPhone 3.0

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Apple has notified iPhone developers their submissions to the App Store must be compatible with iPhone OS 3.0 or they will no longer be reviewed, according to an iPhone Developer Program email.

Existing apps in the App Store should already run on iPhone OS 3.0 without modification, but Apple advised developers to test existing apps with iPhone OS 3.0 to ensure the absence of compatibility issues. “After iPhone OS 3.0 becomes available to customers, any app that is incompatible with iPhone OS 3.0 may be removed from the App Store,” the email read.

iPhone OS 3.0 beta 5 and iPhone SDK 3.0 beta 5 are currently posted in the iPhone Dev Center, which means major hoopla in iPhone-world is likely mere weeks away.

Cult of Mac favorite: Tweetie (iPhone app and Mac OS X app)

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What it is: A multi-account Twitter client, available for iPhone and Mac OS X.

Why it’s good: Both versions of Tweetie succeed in marrying a usable UI with a strong feature set. Although Tweetie for iPhone and Tweetie for Mac share some aspects of design, both play to the strengths of the host platform. On iPhone, Tweetie makes the most of the touch display, and its efficient UI means there’s never any stuttering. On Mac, Tweetie has keyboard shortcuts for practically every action, and its sidebar deals with the thorny issue of multi-account UI without resorting to tabs. In both cases, the app is feature-rich, providing a great experience for most Twitter users. The 1.1 update also brings saved searches, Growl support, and a bunch of other tweaks and fixes.

Where to get it: Tweetie for iPhone is available on the App Store for $2.99. Tweetie for Mac is available from atebits.com. By default, Tweetie for Mac is supported by unobtrusive and surprisingly relevant ads, but you can make them optional by paying $19.95.

Cult of Mac Favorite: Star Walk (Mobile App)

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What it is: Star Walk is the official mobile astronomy guide for the International Year of Astronomy (IYA 2009), a $5 app for iPhone and iPod Touch that makes enjoyment of the celestial universe easier and possibly more enjoyable than anything outside a professional telescope.

Vito Technology, developers of the app, recently updated this popular title with improved existing features and several new functions. The new version (1.5) has even more striking graphics, enhanced speed, more images and a greater depth of information than the release version, which has already spent more than 4 months in the Top 25 paid apps of iTunes’ App Store.

Why it’s cool: Star Walk not only gives you a reliable guide to the present night sky based on your current location, it lets you change perspectives to locations thousands of miles away. It can also take you back in time to look at different events (such as eclipses) in the sky on specific dates; view lunar phases and learn about the discovery of constellations’ images and the reason for their shape. Use the super cool ‘infra-red’ night mode for easy outdoor stargazing without adding your device’s bright lighting to the ambient environment.

The new version has been improved with more stars and constellations to look at, with better and more precise images, more reliability and more speed.

The app makes stunning use of the iPhone accelerometer to change your perspective or point of view with just a swipe of the screen and provides zooming capabilities to allow you to travel in to deep space to find out the state of our knowledge of the outer universe.

New Features in the current version include:

♦ constellations on & off setting
♦ sounds on & off setting – but don’t turn them off; they are way cool!
♦ magnitude selection (allows you to show only stars with chosen brightness)
♦ spatio-temporal bookmarks – must admit to still learning about this one
♦ pictures of all constellations (from 10 upgraded to 110)

I’ve been playing with Star Walk for a couple weeks now and it’s definitely become a favorite app to use for stargazing as well as to show off some of my iPhone’s capabilities to friends and curious strangers.

Where to get it: $5 at the App Store.

Report: Popular Free Apps Make Good Money on Ads

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AdWhirl, a platform for iPhone applications that allows developers to switch between ad networks on-the-fly, has released a report indicating that applications that crack the top 100 in the Free Apps list can make between $400-$5000 a day in advertising revenue.

Sam Yam, co-founder of the company formerly known as Adrollo, says AdWhirl has signed over 10% of the top 50 applications in the App Store to the platform and is serving 250 million ad impressions per month. AdWhirl’s platform gives developers access to multiple iPhone ad networks at once, allowing them to compensate when one network doesn’t have enough ad inventory, something Yam says happens as much as 40% of the time.

Having launched only in the last month, AdWhirl reports going rates of $1.90 eCPM (effective cost per thousand impressions) and 2.6% CTR (click-through rate), numbers that should make both advertisers and free app developers optimistic about the viability of the ad supported free app business model.

[TechCrunch]

Apple Removes WebApp Listing Promoting QuickPWN

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Image via TechCrunch

Apple moved quickly to remove an embarrassing listing on the iPhone web app directory which promoted the notorious QuickPWN software, which jailbreaks iPhones and iPod touches to allow unfettered application installation. Apple removed it tonight around 11 p.m. after coverage around the Mac blogosphere, including here at CoM. The link still comes up on Google, but the page is blank.

Why does this snafu matter? Because this little slip-up is yet another sign that Apple is completely overwhelmed by the sheer amount of content it needs to curate these days: Music, TV, Movies, and Podcasts in the iTunes Store; thousands upon thousands of apps for iPhone and many more that never make the cut; and an equally huge collection of web apps for iPhone on the website.

In a lot of ways, Apple has become one of the world’s biggest content gatekeepers. And the approval of Baby Shaker and the rejection of the Nine Inch Nails app are pretty clear evidence that the company still has a lot of work ahead to grow into the role.