Apple's silicone cases feel silky smooth and come in a variety of vibrant colors. Photo: Lewis Wallace/Cult of Mac
Getting an iPhone case has never been more important with the new iPhone 17 Pro and iPhone Air models seemingly quite susceptible to scratches. Fortunately, deals save you up to 26% on the full range of official Apple cases for the new models: bumper case, silicone case and clear case (just not TechWoven).
An iPhone case is always a good idea, especially with these deals. But don’t delay — the savings are available for a limited time.
This might just be the last time Apple is using Qualcomm modem on its flagship iPhones. Photo: Lewis Wallace/Cult of Mac
An iPhone 17 Pro Max teardown confirms Apple sticking with Qualcomm’s modem for its flagship iPhones this year. The company did not specifically confirm using Qualcomm’s baseband on the iPhone 17 and iPhone 17 Pro models while unveiling them.
This is unlike the iPhone Air, which uses Apple’s second-gen C1X modem.
A deep blue iPhone 17 Pro models shows scratches in the store after just a few hours on sale. Photo: @verdeselvans, X.com
In a flashback to past launch day problems, Apple’s highly anticipated iPhone 17 lineup faces an unexpected setback as users across China report iPhone 17 Pro scratches on the device’s redesigned glass-and-aluminum back, according to a new report.
Social media platforms have been flooded with images showing scuffs and scratches appearing on display models after just hours of store exposure.
An excited customer clicking selfie on the iPhone Air at Apple's Sydney Store. Photo: Apple
Crowds thronged to Apple stores around the globe Friday to pick up the newest iPhones — the iPhone 17, iPhone 17 Pro and iPhone Air — on launch day. Apple CEO Tim Cook himself threw open the doors of Apple Fifth Avenue in New York City on Friday morning.
Alongside the exciting new iPhone lineup, Apple Watch Series 11, Apple Watch Ultra 3 and AirPods Pro 3 also arrived at Apple retail stores and authorized outlets on Friday
This year's iPhone lineup includes the iPhone 17 Pro, the super-slim iPhone Air and the "regular" iPhone 17. Photo: Apple
Early reviews of the iPhone 17 lineup say the 2025 models bring Apple’s most significant generational upgrade in years, despite some caveats here and there.
The series spans four models, each targeting different user priorities, from the newly capable base model to the ultra-thin iPhone Air and the two powerhouse Pro variants.
Everyone wants the iPhone 17 Pro Max. Photo: Apple
Weekend preorder demand for the iPhone 17 family outpaced last year’s iPhone 16, says TF International analyst Ming-Chi Kuo. As per Apple’s production estimates, the analyst says the Pro Max model remains the undisputed demand leader.
The strong iPhone 17 preorder should help boost Apple’s Q3 2025 results.
And the winner of the “Most Sought After” prize goes to… Image: Apple/Cult of Mac
The iPhone 17 Pro Max seems to be the favorite of those rushing to grab a new Apple device on the first day of preorders. Order this model now in the United States, and the wait for the delivery stretches out until October.
In contrast, the super-slim iPhone Air can still be ordered for delivery on launch day, September 19. The same is true for iPhone 17 Pro and the base model iPhone 17.
UPDATE: Two days after 2025 iPhone preorders began, the wait time to have most iPhone 17 Pro Max configurations delivered from the U.S. Apple Store has slipped to mid-October. But the situation hasn’t changed for the iPhone Air: You can still order the super-slim phone for delivery on launch day, September 19. Meanwhile, early stocks of the base-model iPhone 17 and iPhone 17 Pro are starting to run out.
With the iPhone 17 models out, you can have your pick of tough and stylish cases. Photo: Cult of Mac/Totallee
There’s no need to wait: Shop the best iPhone 17 cases available now so you can slide your new device directly into one when it arrives. As you may know, new iPhones are pretty tough. And sure, lots of people go caseless to show off their handset’s sleek lines and cool color.
But imagine you drop it and break it, or crack the edge of the glass without even knowing how it happened — like I did recently with my iPhone 16 Pro (and just weeks ahead of likely trade-in!).
Yes, breakage can be crushing. But fortunately, even though the iPhone lineup 17 just came out, you can already choose from plenty of protective new cases — and avoid my sad fate.
Case makers plan for the new iPhone every year, with plenty of timely new releases. You could go minimal with a thin case that works well with iPhone Air’s sleek design. You might seek extreme impact resistance for the most damaging drops for your iPhone 17, or maybe you’d pick a luxurious leather that only looks better with age. For those looking for durable yet stylish protection for an iPhone 17 Pro or Pro Max, you can find a variety of well-crafted options.
We gathered the best iPhone 17 cases you can buy right now — in addition to cases by Apple and its subsidiary Beats — with prices starting as low as $19.
Update: An hour after the pre-orders started, demand for the iPhone 17 Pro Max is already starting to exceed supply. An order placed now in the U.S. for most configurations of this top-of-line model won’t ship until late September, and others won’t arrive before October.
Apple is already taking preorders for the AirPods Pro 3, Apple Watch Series 11 and Apple Watch Ultra 3. All three will be available at retail starting September 19.
The rumors were correct about iPhone 17 series RAM. Image: ChatGPT/Cult of Mac
The iPhone 17 Pro and Pro Max include 12GB of RAM, which is 50% more than their predecessors. The change should improve the performance of the handsets, especially when handling AI-related functions.
However, the base model iPhone 17 did not get a RAM upgrade. And the amount in the iPhone Air remains unknown.
Gaming on the iPhone 17 Pro should be a treat. Photo: Apple
Early benchmark scores for the A19 Pro chip in the just-announced iPhone 17 Pro show a whopping 40% increase in graphics performance compared to last year’s model. The boost in overall performance isn’t nearly so dramatic, however.
We also have a preliminary benchmark for the A19 in the base model iPhone 17, and it’s apparently going to be just slightly faster than its most recent predecessor.
Beats offers a comprehensive set of case choices among iPhone 17 series models. Photo: Beats
Three new Beats iPhone cases designed for Apple’s latest iPhone 17 lineup include an array of color choices as well as kickstand and rugged options, the Apple subsidiary said Tuesday. Available choices cover the whole lineup — iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max.
“The overwhelming response to our Beats cases proved a core idea: users crave both style and serious utility,” said Oliver Schusser, Apple’s vice president of Music, Sports and Beats. “With that in mind, we’ve engineered the next generation. The new Beats iPhone cases integrate protective features, delivering a significant leap in everyday innovation and functionality.”
iPhone 17 Pro features a striking new design. Photo: Apple
After months of rumors and leaks, Apple’s newest flagship iPhones are finally here. The iPhone 17 Pro and Pro Max arrive with major design overhauls and powerful internal upgrades.
“iPhone 17 Pro is by far the most advanced iPhone ever, featuring a striking new design and powerful new capabilities,” said Apple CEO Tim Cook during the Awe Dropping event.
Here's what the rumors say about the iPhone 17 Pro. Photo: ChatGPT
In less than a month, the iPhone 17 Pro rumors will pay off — or not — when Apple takes the wraps off its iPhone 17 models. While the entire lineup will get a big revamp this year, the iPhone 17 Pro should still be the star of the show.
Leaks and rumors already revealed quite a lot about the iPhone 17 Pro, giving us a solid idea of what’s in store. Here’s a quick refresher of what to expect.
iPhone 17 is barely a month away! Concept: Ed Hardy/Cult of Mac
Those eager to get their hands on one of the upcoming iPhone 17 models should mark their calendars. Information supposedly leaking out of a German wireless carrier indicates Apple’s next-generation smartphones will launch during a fall product-launch event on September 8.
No matter whether this leak is legitimate or not, just using Apple’s previous habits to estimate the iPhone 17 launch day turns up September 8 as a very likely possibility.
Trump tariffs could push up the cost of the next iPhones. Image: Cult of Mac
Tariffs U.S. President Donald Trump placed on China imports will push up the price of three iPhone 17 series models, according to an industry analyst. A $50 hike is predicted.
An X.com user displays the colors using Pantone selections. On the left is iPhone 17; top right is iPhone 17 Air and bottom right shows the Pro colors. Photo: X.com@pyrobinkx
Apple’s complete — and surprisingly broad — iPhone 17 color palette got confirmation through internal Apple documents, according to a new report. Expanding on recent leaks, the new information reveals the most diverse selection in years across all four models expected to launch in September.
The confirmation comes as Apple prepares to refresh its entire smartphone lineup with new features including the A19 chip, 12GB of RAM for Pro models, and the introduction of the ultra-thin iPhone 17 Air to replace the iPhone 16 Plus.
The orange and dark blue options look racier than the usual Pro hues. Photo: X.com@SonnyDickson
After last week’s iPhone 17 color revelations, fresh component leaks suggest Apple might introduce its boldest iPhone Pro color yet, come September. This time, camera lens covers reveal a potential brand-new copper-orange finish that would mark a significant departure from the company’s traditional Pro palette. The other possible colors are black, gray, silver and a dark blue that harkens back to iPhone 15 Pro’s most striking hue.
These camera ring protector rings always match the iPhone colors. Photo: [email protected]
Apple’s upcoming iPhone 17 should offer a fresh take on color options, with new leaks suggesting five colors for the base iPhone 17 and four for the iPhone 17 Air model. The latest information comes from leaked images of third-party camera lens protector rings. They’re designed to match Apple’s official iPhone color offerings.
The Apple logo could be on the move in the upcoming iPhone 17 Pro. Photo: Apple
The most significant design change to the iPhone 17 Pro and Pro Max might force a secondary modification. The large camera bar reportedly coming to the two premier models could push down the location of the Apple logo, according to a noted tipster.
If true, the new location might cause problems for case makers and irritate MagSafe users.
Take a look at all four iPhone 17 series models (see below). Concept image: Ed Hardy/Cult of Mac
You don’t need to wait until September to see the four models in the iPhone 17 series. Images of them leaked out already, including a new glamour shot showing the entire collection, including the slim model likely called the iPhone 17 Air.
A highlight of the image is the rumored move from a camera hump to a camera bar in most of Apple’s upcoming handsets.
They look the same as existing Apple MagSafe charging pucks, but they'll bring more power. Photo: 91mobiles
The iPhone could soon take a big leap in wireless charging technology, with new MagSafe 50W charging pucks that support the upcoming Qi 2.2 standard. A well-known leaker found regulatory filings that reveal two new MagSafe charger models from Apple that could enable dramatically faster wireless charging speeds, at least for newer handsets.
Would you accept a thicker iPhone 17 Pro Max for better battery life? Concept: Ed Hardy/Cult of Mac
The iPhone 17 Air should become Apple’s lightest and thinnest iPhone yet later this year. In contrast, the company will seemingly take the opposite direction with its Pro Max model, making it thicker and heavier.
A hands-on video of an iPhone 17 Pro Max dummy unit reveals what could be its final, noticeably thicker design.
Even the rumored super-slim iPhone 17 "Air" may get 12GB RAM to handle AI tasks. Photo: Ed Hardy/Cult of Mac
Most of Apple’s upcoming iPhone 17 lineup may receive a significant memory upgrade that will power the next generation of Apple Intelligence features, supply chain analyst Ming-Chi Kuo said Thursday. The iPhone Series 17 RAM boost will even come to the rumored ultra-thin iPhone 17 “Air.”