Despite all the criticism, mockery and predictions of doom, the fact that Apple is lagging the pack in artificial intelligence isn’t a catastrophe. The AI boom has barely started, and average consumers remain doubtful about the technology.
More importantly, an Apple executive points out that the company doesn’t need to develop its own cutting-edge AI to benefit from the research done by other companies.
Craig Federighi, Apple’s head of software development, finally gave more details on why the AI-enhanced new Siri version got delayed for so very long. He explains why Apple thought it could deliver the new feature this year, but eventually had to push back the launch until possibly 2026.
The intent seems to be to show that Apple was being overly optimistic, not deceptive, when it said at WWDC24 the new Siri version would be out within a year.
The highlight of Apple’s recent AI efforts is Live Translation, but that’s not the only new Apple Intelligence feature unveiled at WWDC on Monday. There are also improvements to visual intelligence and Image Playground. Plus, third-party app developers can access Apple’s AI models for free.
But the keynote address kicking off the Mac maker’s developers conference was short on big AI-related announcements when compared to what’s coming out of OpenAI or Google. Still, the company did what it could.
“Last year, we took the first steps on a journey to bring users intelligence that’s helpful, relevant, easy to use, and right where users need it, all while protecting their privacy. Now, the models that power Apple Intelligence are becoming more capable and efficient, and we’re integrating features in even more places across each of our operating systems,” said Craig Federighi, Apple’s senior vice president of Software Engineering.
Apple plans to devote a considerable portion of WWDC25 to talking about its AI strategy, according to a reliable source. That’s something of a surprise, as the iPhone maker has no big AI-related announcements to make at the developer conference.
Siri and Apple Intelligence will even get a rebrand, according to this source.
Apple’s Image Playground is a free app for iPhone and other Apple devices that lets you generate unlimited AI images for free. You can generate images based on your friends, from a text prompt or totally from scratch, in a wide variety of themes and styles.
It’s part of Apple Intelligence, the growing set of AI features that work on the latest iPhones, Macs and iPads. Here’s how to use Image Playground.
Apple’s much-anticipated launch of Apple Intelligence in China has been indefinitely delayed as the company’s AI partnership with Alibaba faces regulatory roadblocks tied to the intensifying trade war between the United States and China, according to a new report.
WWDC25 is nearly here, with iOS 19 and iPadOS 19 possibly set to steal the spotlight. However, the latest rumors indicate you shouldn’t count macOS 16 out just yet, as it might bring more upgrades than expected. It might not even be called macOS 16, if Apple’s rumored switch to year-based release names happens. (We’ll refer to it as macOS 16 until the big switch happens.)
With June 9 fast approaching, here’s a breakdown of what macOS 16 could bring to the table.
Apple doesn’t have as many Apple Intelligence features to announce at WWDC25 as it did during last year’s developer conference. However, a handful of new AI features should arrive, including Apple Intelligence-generated Shortcuts automations, an Apple Intelligence API for developers, and AI-powered health tips. Apple’s foundation language model itself will also be improved, with versions in four different sizes currently in testing.
Here’s what to expect on Apple Intelligence next Monday during the WWDC25 keynote.
Hoping to spur innovative software development, Apple plans a strategic move in the artificial intelligence space by allowing third-party developers to access its AI models, according to a new report.
Some Apple executives reportedly think the AI-powered chatbot the company developed in-house is comparable to recent ChatGPT versions. And there’s internal pressure to connect the Siri voice assistant to it.
If true, this shows that while Apple isn’t at the forefront of AI, neither is it languishing at the back of the pack.
Rather than building a bigger battery into the iPhone 17 to extend battery life, Apple reportedly plans to use a smarter power source to achieve the desired result. The company reported is creating an AI system for iOS 19 to “analyze how a person uses their device and make adjustments to conserve energy,” according to a report published Monday.
It could be one of many AI-powered features in the version of the iPhone’s operating system expected to launch this autumn.
After over a month of beta testing, iOS 18.5 is now available for all compatible iPhones. Unlike previous point iOS 18 releases, the new build does not pack any significant new features.
The update mainly includes minor changes, but older iPhones will receive one major new feature. Keep reading to know about everything new in iOS 18.5 and iPadOS 18.5.
Among various chips Apple currently develops for products like smart glasses and Macs, new AI server chips will help power the Apple Intelligence platform, according to a report Thursday. And the new, immensely powerful AI server chips will be the first of their kind for Apple.
Using Apple’s Genmoji, you can create custom emoji when you can’t find the exact right one to express yourself nonverbally. The Apple Intelligence feature generates emoji on the fly based on your descriptions.
Finally, you can enhance your conversations about ostriches or shovels or tissue boxes with your own custom emoji. Or make an emoji that matches your pet, like a white cat or a Pomeranian dog. You can even make emoji versions of people you know.
Here’s how to use the fun new feature.
Google’s CEO, Sundar Pichai, hopes to strike a deal with Apple to bring Gemini to iPhones by the middle of this year. The CEO revealed this during his testimony in an antitrust trial against Google.
Pichai discussed the possibility of bringing Gemini to iPhones with Apple CEO Tim Cook last year.
Apple’s new Visual Intelligence feature provides a quick way to find information just by pointing an iPhone 16’s camera at an object in the real world. Then you can ask ChatGPT to explain what you’re looking at, do a reverse image search to find products and look things up visually, get information on a business as you walk down the street, quickly add events to your calendar and identify plants and animals.
With the release of iOS 18.4, Apple added the capability to use Visual Intelligence on iPhone 15 Pro models. Here’s how it works.
Image Wand is a new feature in Apple Notes that turns rough sketches into full images — and creates images from scratch based on text prompts. Granted, it’s powered by Image Playground, so the imagery it creates isn’t exactly state of the art. Apple’s image-making tools still lag other AI systems. But if you’re a struggling artist, it may improve your squiggles.
Image Wand is part of Apple Intelligence, the growing set of AI features that work on the latest iPhones, Macs and iPads. It runs entirely on-device, so you don’t have to worry about usage limits, tokens or setting up accounts.
Check out how Image Wand works in the article below, or watch our quick video.
Most of Apple’s upcoming iPhone 17 lineup may receive a significant memory upgrade that will power the next generation of Apple Intelligence features, supply chain analyst Ming-Chi Kuo said Thursday. The iPhone Series 17 RAM boost will even come to the rumored ultra-thin iPhone 17 “Air.”
Despite all the criticism and negative publicity, more U.S. iPhone users are willing to pay for Apple Intelligence than before. A survey conducted by Morgan Stanley found “stronger-than-expected Apple Intelligence engagement.”
The survey results also suggest that more than 80% of U.S. iPhone users tried Apple Intelligence in the last six months.
In a shake-up aimed at revitalizing Apple’s aging Siri voice assistant, the iPhone giant brought in Mike Rockwell to lead a comprehensive overhaul now in progress, according to a new report. First, the former head of Vision Pro software continues revitalizing the Siri leadership team in the Vision Pro team’s image.
Despite its flaws, Apple Intelligence packs some useful features. Among them, Writing Tools lets you rewrite, summarize, and proofread text using AI.
Sadly, you cannot use Writing Tools to draft your Facebook posts or WhatsApp chats, as Meta blocks the use of this feature in its apps.
Apple’s AI efforts don’t have to be hampered by its commitment to user privacy. A blog post published Monday explains how the company can generate the data needed to train its large language models without the privacy violations caused by Apple itself reading people’s emails or messages.
It’s an indirect, opt-in system that takes advantage of the small AIs the Apple builds into millions of users’ devices.
ChatGPT, Google’s Gemini and Apple Intelligence are powerful, but they all share one major drawback — they need constant access to the internet to work. If you value privacy and want better performance, running a large language model like DeepSeek, Google’s Gemma or Meta’s Llama locally on your Mac is a great alternative.
Think it sounds complicated? It’s easier than you think. With the right tools, you can run DeepSeek or any other popular LLM locally on your Mac with minimal effort.
Apple rolled out its visionOS 2.4 update as a bit of a surprise Monday. It marks a significant spatial computing platform update, introducing Apple Intelligence features and new content discovery tools for Vision Pro users.
Apple released macOS Sequoia 15.4 for Mac users around the world Monday. The upgrade brings AI-powered automatic categorization of emails in Apple’s Mail app, among other things. Plus, it makes Apple Intelligence available in many more languages and regions.
The launch came earlier than expected — Apple previously said the next macOS version would debut in April.
iPadOS 18.4 also launched Monday with the same mail categorization. Plus, iOS 18.4 reached iPhone users, and visionOS 2.4 arrived as well.