Apple Intelligence - page 2

In an unusual all-hands meeting Friday, Apple CEO Tim Cook assured employees that Apple won’t drop the ball when it comes to artificial intelligence. Calling AI “as big or bigger” than the internet, Cook said the company will rise to the occasion.

“Apple must do this,” he said. “Apple will do this. This is sort of ours to grab. We will make the investment to do it.”

In addition to hyping the company’s AI efforts, Cook expressed excitement about all the “amazing” new Apple products in the pipeline. And Apple software chief Craig Federighi told his colleagues not to worry about the long-delayed smarter Siri — a key component of Apple’s AI-infused future.

Apple has an AI problem, and it’s hoping to solve it in the traditional manner: by pouring money on it.

In a conference call with investors Thursday, Apple CEO Tim Cook acknowledged that the company’s costs for developing artificial intelligence technology continue to grow. He also mentioned that the company is not just open to acquiring companies with AI expertise — it’s already actively doing so.

Nevertheless, the AI-enhanced version of Siri won’t arrive before 2026.

Apple faces big challenges in its artificial intelligence efforts as another key researcher leaves the company to join Meta’s ambitious superintelligence project, according to a new report Tuesday. The departure marks the fourth AI expert to leave Apple’s foundation models team in just one month, raising questions about the future of Apple Intelligence and the company’s AI strategy.

Apple’s newest retail destination opens its doors to customers Saturday in the heart of Osaka, Japan. That’s two decades after its first store opened in the city, located in Japan’s Kansai region. The new Apple Umeda store promises to deliver the full Apple experience to one of the country’s most vibrant commercial districts. It includes an exclusive Vision Pro demo area and a Today at Apple session on Apple Intelligence.

“I am very pleased to open Apple Umeda, a wonderful space that reflects the energy of the vibrant city of Osaka,” said Deirdre O’Brien, Apple’s Senior Vice President of Retail and Human Resources. “This new store is a place to walk with creative communities and local businesses in Kansai.”

Apple’s AI ambitions take a hit as a key executive leading its AI model efforts departs the company. Meta has successfully managed to poach Ruoming Pang, who managed Apple’s foundation models team.

Meta is forming a new superintelligence team and reportedly offering pay packages of up to $100 million to attract top AI talent.

Apple acquired the brilliant image-editing app Pixelmator in November 2024. And now, eight months later, it’s updating the app with Apple Intelligence support.

For now, AI integration remains exclusive to Pixelmator Pro on Mac.

Apple’s struggle to develop artificial intelligence might reach the point where the iPhone-maker will need to outsource one of its core technologies: Siri. A promised AI upgrade for the voice assistant may be powered by large language models created by Anthropic or OpenAI, not Apple itself, according to an unconfirmed report published Monday.

But this is only a possibility — no decision has been made.

Apple reportedly held internal discussions to acquire AI startup Perplexity AI. The latter is an AI-powered search engine. It uses a large language model (LLM) to process the answers and presents them in an easier-to-understand format.

The discussions inside Apple are seemingly at an early level, and it may not even officially provide an offer to the young startup.

iOS 26, iPadOS 26, watchOS 26 and macOS 26 introduce a host of new features in addition to the Liquid Glass design makeover that will bring glossy, translucent harmony to Apple’s software ecosystem this fall. However, not all of those advanced features will make it to every compatible device when Apple releases its next-gen operating systems.

If you own an old iPhone or Intel-based Mac, you will miss out on several improvements. Here’s a look at what won’t make the cut.

Despite all the criticism, mockery and predictions of doom, the fact that Apple is lagging the pack in artificial intelligence isn’t a catastrophe. The AI boom has barely started, and average consumers remain doubtful about the technology.

More importantly, an Apple executive points out that the company doesn’t need to develop its own cutting-edge AI to benefit from the research done by other companies.

Craig Federighi, Apple’s head of software development, finally gave more details on why the AI-enhanced new Siri version got delayed for so very long. He explains why Apple thought it could deliver the new feature this year, but eventually had to push back the launch until possibly 2026.

The intent seems to be to show that Apple was being overly optimistic, not deceptive, when it said at WWDC24 the new Siri version would be out within a year.

The highlight of Apple’s recent AI efforts is Live Translation, but that’s not the only new Apple Intelligence feature unveiled at WWDC on Monday. There are also improvements to visual intelligence and Image Playground. Plus, third-party app developers can access Apple’s AI models for free.

But the keynote address kicking off the Mac maker’s developers conference was short on big AI-related announcements when compared to what’s coming out of OpenAI or Google. Still, the company did what it could.

“Last year, we took the first steps on a journey to bring users intelligence that’s helpful, relevant, easy to use, and right where users need it, all while protecting their privacy. Now, the models that power Apple Intelligence are becoming more capable and efficient, and we’re integrating features in even more places across each of our operating systems,” said Craig Federighi, Apple’s senior vice president of Software Engineering.

Apple plans to devote a considerable portion of WWDC25 to talking about its AI strategy, according to a reliable source. That’s something of a surprise, as the iPhone maker has no big AI-related announcements to make at the developer conference.

Siri and Apple Intelligence will even get a rebrand, according to this source.

Apple’s Image Playground is a free app for iPhone and other Apple devices that lets you generate unlimited AI images for free. You can generate images based on your friends, from a text prompt or totally from scratch, in a wide variety of themes and styles.

It’s part of Apple Intelligence, the growing set of AI features that work on the latest iPhones, Macs and iPads. Here’s how to use Image Playground.

Apple’s much-anticipated launch of Apple Intelligence in China has been indefinitely delayed as the company’s AI partnership with Alibaba faces regulatory roadblocks tied to the intensifying trade war between the United States and China, according to a new report.

WWDC25 is nearly here, with iOS 19 and iPadOS 19 possibly set to steal the spotlight. However, the latest rumors indicate you shouldn’t count macOS 16 out just yet, as it might bring more upgrades than expected. It might not even be called macOS 16, if Apple’s rumored switch to year-based release names happens. (We’ll refer to it as macOS 16 until the big switch happens.)

With June 9 fast approaching, here’s a breakdown of what macOS 16 could bring to the table.

Apple doesn’t have as many Apple Intelligence features to announce at WWDC25 as it did during last year’s developer conference. However, a handful of new AI features should arrive, including Apple Intelligence-generated Shortcuts automations, an Apple Intelligence API for developers, and AI-powered health tips. Apple’s foundation language model itself will also be improved, with versions in four different sizes currently in testing.

Here’s what to expect on Apple Intelligence next Monday during the WWDC25 keynote.

Hoping to spur innovative software development, Apple plans a strategic move in the artificial intelligence space by allowing third-party developers to access its AI models, according to a new report.

Some Apple executives reportedly think the AI-powered chatbot the company developed in-house is comparable to recent ChatGPT versions. And there’s internal pressure to connect the Siri voice assistant to it.

If true, this shows that while Apple isn’t at the forefront of AI, neither is it languishing at the back of the pack.

Rather than building a bigger battery into the iPhone 17 to extend battery life, Apple reportedly plans to use a smarter power source to achieve the desired result. The company reported is creating an AI system for iOS 19 to “analyze how a person uses their device and make adjustments to conserve energy,” according to a report published Monday.

It could be one of many AI-powered features in the version of the iPhone’s operating system expected to launch this autumn.

After over a month of beta testing, iOS 18.5 is now available for all compatible iPhones. Unlike previous point iOS 18 releases, the new build does not pack any significant new features.

The update mainly includes minor changes, but older iPhones will receive one major new feature. Keep reading to know about everything new in iOS 18.5 and iPadOS 18.5.

Among various chips Apple currently develops for products like smart glasses and Macs, new AI server chips will help power the Apple Intelligence platform, according to a report Thursday. And the new, immensely powerful AI server chips will be the first of their kind for Apple.

Using Apple’s Genmoji, you can create custom emoji when you can’t find the exact right one to express yourself nonverbally. The Apple Intelligence feature generates emoji on the fly based on your descriptions.

Finally, you can enhance your conversations about ostriches or shovels or tissue boxes with your own custom emoji. Or make an emoji that matches your pet, like a white cat or a Pomeranian dog. You can even make emoji versions of people you know.

Here’s how to use the fun new feature.

Google’s CEO, Sundar Pichai, hopes to strike a deal with Apple to bring Gemini to iPhones by the middle of this year. The CEO revealed this during his testimony in an antitrust trial against Google.

Pichai discussed the possibility of bringing Gemini to iPhones with Apple CEO Tim Cook last year.

Apple’s new Visual Intelligence feature provides a quick way to find information just by pointing an iPhone 16’s camera at an object in the real world. Then you can ask ChatGPT to explain what you’re looking at, do a reverse image search to find products and look things up visually, get information on a business as you walk down the street, quickly add events to your calendar and identify plants and animals.

With the release of iOS 18.4, Apple added the capability to use Visual Intelligence on iPhone 15 Pro models. Here’s how it works.