Apple unveiled its bold plan to weave artificial intelligence into its devices Monday, focusing on how the company plans to make AI personal. The new AI-powered features, which will launch in beta later this year under the umbrella term of “Apple Intelligence,” will follow Apple’s unique approach to computing.
“At Apple, it’s always been our goal to design powerful personal products that enrich people’s lives by enabling them to do the things that matter most as simply and easily as possible,” said Apple CEO Tim Cook as he took the wraps off Apple Intelligence during the WWDC24 keynote. “We’ve been using artificial intelligence and machine learning for years to help us further that goal. Recent developments in generative intelligence and large language models offer powerful capabilities that provide the opportunity to take the experience of using Apple products to new heights.”
