Live Translation with AirPods seems great… where it’s available. Photo: Apple
Apple’s new feature that lets AirPods act as language translators isn’t available for EU residents while they’re in Europe. What makes the restriction odd is that the feature can be used by EU residents outside of the European Union.
And Live Translation with AirPods can be used by those traveling to the European Union from the United States, the United Kingdom, etc.
Live Translation with AirPods breaks the language barrier. Photo: Apple
You don’t have to buy the just-announced AirPods Pro 3 just to get Apple’s new Live Translation feature. The AI-powered communication option is coming to older models of wireless earbuds, too.
An iPhone that supports Apple Intelligence is required as well.
Apple’s “World Knowledge Answers” could be baked into a future version of Siri. Image: ChatGPT/Cult of Mac
Apple will reportedly take on OpenAI and Perplexity with its own AI-powered web search. Known internally as the World Knowledge Answers, the feature should launch by next year.
The company will integrate it directly into Siri and may eventually bring it to Safari and Spotlight.
I highly recommend saxophone + duck. Image: D. Griffin Jones/Cult of Mac
You can combine two or more emoji into your own custom creation in iOS 26 using Apple’s upgraded Genmoji tool. In my testing, it’s great at adding sunglasses and cowboy hats to other emoji. It’s also pretty good at converting ordinary yellow-face emoji into cats, frogs, skulls, etc.
You can easily make a pumpkin cowboy, keyboard cat, pregnant Santa, banana phone or Easter Island statue snowman … the possibilities are endless. Well, not entirely endless — as fun as it would be to play geopolitics by combining national flags, all the flag emoji are restricted.
The best Apple Intelligence feature gets even more fun in iOS 26. Here’s how to use Genmoji‘s fun new feature.
When it comes to AI, the iPhone severely lags Google's Pixel phones. Swiping these AI features would be a great start. Image: Cult of Mac
Google’s new Pixel 10 lineup shows just how much fun (and just how useful) AI can be on a phone. If Apple really wants the iPhone 17 lineup to shine, it should steal a few pages from Google’s playbook.
The iPhone 17 needs more than impressive new hardware to stand out from the crowd. It needs new AI features to make an impact, especially with the Pixel 10 raising the bar.
Google Gemini could get baked into an upcoming Siri version. Graphic: Apple/Google/Cult of Mac
Add Google Gemini to the list of AIs that might go into the promised revamp of the Siri voice assistant if Apple can’t develop the tech itself.
Apple is working hard on its own large language models to provide Siri with a much-needed intelligence boost. But Cupertino is reportedly covering its bases by talking to other companies about using their AI instead. Google joined the list, according to an unconfirmed report published Friday.
Apple’s new internal team, “Answers, Knowledge and Information,” is apparently developing a ChatGPT-like search tool. It will reportedly use an “answer engine’ that will crawl the web to answer simple search queries.
The tool is still in the early stages of development, so it won’t go live anytime soon.
Tim Cook commits to winning the AI game during an all-hands meeting on the Apple campus. AI image: Midjourney/Cult of Mac
In an unusual all-hands meeting Friday, Apple CEO Tim Cook assured employees that Apple won’t drop the ball when it comes to artificial intelligence. Calling AI “as big or bigger” than the internet, Cook said the company will rise to the occasion.
“Apple must do this,” he said. “Apple will do this. This is sort of ours to grab. We will make the investment to do it.”
In addition to hyping the company’s AI efforts, Cook expressed excitement about all the “amazing” new Apple products in the pipeline. And Apple software chief Craig Federighi told his colleagues not to worry about the long-delayed smarter Siri — a key component of Apple’s AI-infused future.
Apple AI costs are growing. Image: ChatGPT/Cult of Mac
Apple has an AI problem, and it’s hoping to solve it in the traditional manner: by pouring money on it.
In a conference call with investors Thursday, Apple CEO Tim Cook acknowledged that the company’s costs for developing artificial intelligence technology continue to grow. He also mentioned that the company is not just open to acquiring companies with AI expertise — it’s already actively doing so.
Nevertheless, the AI-enhanced version of Siri won’t arrive before 2026.
Apple loses is fourth AI expert in only a few weeks. Photo: Meta
Apple faces big challenges in its artificial intelligence efforts as another key researcher leaves the company to join Meta’s ambitious superintelligence project, according to a new report Tuesday. The departure marks the fourth AI expert to leave Apple’s foundation models team in just one month, raising questions about the future of Apple Intelligence and the company’s AI strategy.
Apple previewed it's new store in Osaka, Japan, opening Saturday. Photo: Apple
Apple’s newest retail destination opens its doors to customers Saturday in the heart of Osaka, Japan. That’s two decades after its first store opened in the city, located in Japan’s Kansai region. The new Apple Umeda store promises to deliver the full Apple experience to one of the country’s most vibrant commercial districts. It includes an exclusive Vision Pro demo area and a Today at Apple session on Apple Intelligence.
“I am very pleased to open Apple Umeda, a wonderful space that reflects the energy of the vibrant city of Osaka,” said Deirdre O’Brien, Apple’s Senior Vice President of Retail and Human Resources. “This new store is a place to walk with creative communities and local businesses in Kansai.”
Apple’s AI ambitions take a hit as a key executive leading its AI model efforts departs the company. Meta has successfully managed to poach Ruoming Pang, who managed Apple’s foundation models team.
Meta is forming a new superintelligence team and reportedly offering pay packages of up to $100 million to attract top AI talent.
Siri might be powered by Anthropic Claude or OpenAI ChatGPT. Image: Cult of Mac
Apple’s struggle to develop artificial intelligence might reach the point where the iPhone-maker will need to outsource one of its core technologies: Siri. A promised AI upgrade for the voice assistant may be powered by large language models created by Anthropic or OpenAI, not Apple itself, according to an unconfirmed report published Monday.
But this is only a possibility — no decision has been made.
Will Apple acquire Perplexity? Photo: Apple/Perplexity
Apple reportedly held internal discussions to acquire AI startup Perplexity AI. The latter is an AI-powered search engine. It uses a large language model (LLM) to process the answers and presents them in an easier-to-understand format.
The discussions inside Apple are seemingly at an early level, and it may not even officially provide an offer to the young startup.
Older iPhones will get iOS 26 but with some key features missing. Photo: Rajesh Pandey/Cult of Mac
iOS 26, iPadOS 26, watchOS 26 and macOS 26 introduce a host of new features in addition to the Liquid Glass design makeover that will bring glossy, translucent harmony to Apple’s software ecosystem this fall. However, not all of those advanced features will make it to every compatible device when Apple releases its next-gen operating systems.
If you own an old iPhone or Intel-based Mac, you will miss out on several improvements. Here’s a look at what won’t make the cut.
Apple slow adoption of AI isn’t a crisis. Photo: ChatGPT/Cult of Mac
Despite all the criticism, mockery and predictions of doom, the fact that Apple is lagging the pack in artificial intelligence isn’t a catastrophe. The AI boom has barely started, and average consumers remain doubtful about the technology.
More importantly, an Apple executive points out that the company doesn’t need to develop its own cutting-edge AI to benefit from the research done by other companies.
Craig Federighi opens up on why Apple was overly optimistic about a launch of smarter Siri. Photo: Apple/Cult of Mac
Craig Federighi, Apple’s head of software development, finally gave more details on why the AI-enhanced new Siri version got delayed for so very long. He explains why Apple thought it could deliver the new feature this year, but eventually had to push back the launch until possibly 2026.
The intent seems to be to show that Apple was being overly optimistic, not deceptive, when it said at WWDC24 the new Siri version would be out within a year.
The Phone app in iOS 26 includes Live translation. Image: Apple
The highlight of Apple’s recent AI efforts is Live Translation, but that’s not the only new Apple Intelligence feature unveiled at WWDC on Monday. There are also improvements to visual intelligence and Image Playground. Plus, third-party app developers can access Apple’s AI models for free.
But the keynote address kicking off the Mac maker’s developers conference was short on big AI-related announcements when compared to what’s coming out of OpenAI or Google. Still, the company did what it could.
“Last year, we took the first steps on a journey to bring users intelligence that’s helpful, relevant, easy to use, and right where users need it, all while protecting their privacy. Now, the models that power Apple Intelligence are becoming more capable and efficient, and we’re integrating features in even more places across each of our operating systems,” said Craig Federighi, Apple’s senior vice president of Software Engineering.
Apple executives might have a lot to say about AI at WWDC 2025. Image: Google Gemini/Cult of Mac
Apple plans to devote a considerable portion of WWDC25 to talking about its AI strategy, according to a reliable source. That’s something of a surprise, as the iPhone maker has no big AI-related announcements to make at the developer conference.
Siri and Apple Intelligence will even get a rebrand, according to this source.
Apple’s on-device image generating app. Image: D. Griffin Jones/Cult of Mac
Apple’s Image Playground is a free app for iPhone and other Apple devices that lets you generate unlimited AI images for free. You can generate images based on your friends, from a text prompt or totally from scratch, in a wide variety of themes and styles.
It’s part of Apple Intelligence, the growing set of AI features that work on the latest iPhones, Macs and iPads. Here’s how to use Image Playground.
A regulatory mess and political uncertainty delay the rollout of Apple Intelligence in China. Photo: Grok
Apple’s much-anticipated launch of Apple Intelligence in China has been indefinitely delayed as the company’s AI partnership with Alibaba faces regulatory roadblocks tied to the intensifying trade war between the United States and China, according to a new report.
The next major macOS release could pack bigger changes than anticipated. Illustration: ChatGPT
WWDC25 is nearly here, with iOS 19 and iPadOS 19 possibly set to steal the spotlight. However, the latest rumors indicate you shouldn’t count macOS 16 out just yet, as it might bring more upgrades than expected. It might not even be called macOS 16, if Apple’s rumored switch to year-based release names happens. (We’ll refer to it as macOS 16 until the big switch happens.)
With June 9 fast approaching, here’s a breakdown of what macOS 16 could bring to the table.
WWDC25 won’t be as Apple Intelligence-packed as last year. Image: Apple/D. Griffin Jones/Cult of Mac
Apple doesn’t have as many Apple Intelligence features to announce at WWDC25 as it did during last year’s developer conference. However, a handful of new AI features should arrive, including Apple Intelligence-generated Shortcuts automations, an Apple Intelligence API for developers, and AI-powered health tips. Apple’s foundation language model itself will also be improved, with versions in four different sizes currently in testing.
Here’s what to expect on Apple Intelligence next Monday during the WWDC25 keynote.
Apple hopes third-party developers will ramp up app development related to Apple Intelligence. Photo: Apple
Hoping to spur innovative software development, Apple plans a strategic move in the artificial intelligence space by allowing third-party developers to access its AI models, according to a new report.