The world had never seen anything like the iPhone when Apple launched the device on June 29, 2007. But the touchscreen device that blew everyone’s minds immediately didn’t come about so easily.
The iPhone was the result of years of arduous work by Apple’s industrial designers. They labored over a long string of prototypes and CAD designs in their quest to produce the ultimate smartphone.
This excerpt from my book Jony Ive: The Genius Behind Apple’s Greatest Products offers an inside account of the iPhone’s birth.
Birth of the iPhone: How Apple turned clunky prototypes into a truly magical device
Photo: Jim Abeles/Flickr CC
June 23, 2003: The Power Mac G5 goes on sale. Affectionately nicknamed the “cheese grater” due to its distinctive perforated exterior, it’s Apple’s fastest-ever machine — and the world’s first 64-bit personal computer.