Internet questions Jony Ive’s sanity with new iPhone battery case

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My hump, my hump, my hump, my lovely little lumps.
My hump, my hump, my hump, my lovely little lumps.
Photo: Apple

Apple’s new Smart Battery Case is the ugliest product to come out of Cupertino since apps with leather stiching. 

The new case came as a surprise this morning, offering iPhone 6s owners some extra juice and protection, but its weird hump has drawn the attention and ire of fans, leading many to wonder, ‘did Jony Ive really approve this thing?’

Not only is the case so ugly it looks like Quasimodo had sex with a camel. It’s not even that functional. It can’t recharge the iPhone 6s from 0 to 100 percent. The only LED indicator is on the inside of the case. And you can’t decide when to have the case charge your iPhone.

It’s so awful I’d almost swear Scott Forstall snuck into the design lab and is pranking us. It’s ironic Apple’s obsession with sacrificing battery life to make the iPhone thinner has put the company in a corner, causing it to innovate its way into making a big bulky battery case.

We’re not the only ones that hate the new case. Apple fans went crazy on Twitter in disbelief over the Smart Battery Case. Check out some of the best reactions:

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