Only found in the New York and San Francisco Apple retail stores, this new tactile table really shows off the new 3D Touch features of the just released iPhone 6s and iPhone 6s Plus.
As you can see in the video below, Apple’s got its new iPhones displayed on a new table that replicates the ripples from the fish videos shown on the iPhone 6s and iPhone 6s Plus devices on the table whenever customers push on the iPhones themselves.
It’s pretty slick – check it out.
As you can see above, whenever a Apple specialist or customer taps on or swipes across the iPhone 6s devices on the table, a ripple effect appears on the surface. It’s hard to tell whether the table would ripple if you just touched it, rather than the iPhone, but it’s pretty cool looking nonetheless.
While the narrator in the video above calls this a Force Touch table (the poor guy), it’s really a 3D Touch table, as it matches the corresponding technology in Apple’s new smartphone handsets. The tech allows you to press onto the mobile screen with varying levels of force to show some new menus within iOS 9, like choosing Selfie from a hard press on the Camera app icon to power up the app with the front-facing camera ready to capture your smile. Force Touch is the name of a similar, earlier feature on Apple Watch that just allows for one type of harder press on the screen.
If you’re near the New York store or the San Francisco store that houses this cool bit of marketing technology, be sure to stop by and let us know on Twitter.